Parul Shah

Current

Co-founder at Knee Deep Marketing, LLC

Past

Group Product Manager at Microsoft Corporation
PR Manager at GARDEN.COM, INC.
Marketing Manager at Imandi.com

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Education

San Francisco State University
University of California, Berkeley

Recommended

1 person has recommended Parul

Connections

149 connections

Industry

Marketing and Advertising

Websites

My Portfolio

Parul Shah’s Summary

With more than 10 years of media and marketing experience, Parul Shah co-founded Knee Deep Marketing in 2007.

Passionate about the technology space, she held a range of PR and marketing positions for startups like Garden.com and Imandi.com, and most recently, for Microsoft.

During her six years at Microsoft, Parul launched several consumer-facing products including MSN 8, Microsoft Office OneNote, Microsoft Office Outlook Live and Windows Live Family Safety. Her experience includes everything from product management and planning to developing results-driven go to market strategies.

Most recently, Parul was the group manager for MSN.com where she drove marketing strategy and campaign execution for the MSN homepage and portal properties including Sports, News, Travel, Lifestyle and Health and Fitness.

Prior to entering the consumer technology space, Parul spent several years in the television broadcasting business first producing programming and then moving into sales and management.

She holds an M.A. in Broadcast Communications from San Francisco State University and a B.A. in Mass Communications from the University of California at Berkeley. She lives in Bellevue, Washington with her husband and two children.

Parul Shah’s Specialties:

Value Proposition Creation & Product Messaging
Brand awareness and perception tracking
Acquisition and retention marketing strategy
Go to market planning and campaign management
Marketing Communications
Online Advertising
Public Relations
Marketing Collateral (for example, brochure & email communications)
Product Demos
Event Management
Customer and Market Research

Parul Shah’s Experience

Co-founder

Knee Deep Marketing, LLC

(Partnership; 1-10 employees; Marketing and Advertising industry)

April 2007 — Present (2 years 4 months)

Whether you’re looking to launch a new product, create marketing communications, drive customer acquisition and retention strategies or simply manage day to day marketing functions, Knee Deep provides the expertise required to achieve success.

Knee Deep Marketing is a results driven company with a constant focus on creative strategies that enable you to meet (and ideally beat) your goals.

Our areas of expertise cover a broad range of services, all customized to fit your needs:
Building Brands
Go To Market & Launch Strategy
Marketing Communications - advertising, PR, collateral, demos and scripts
Event Management
Research and Data Analytics
Group Product Manager

Microsoft Corporation

(Public Company; 10,001 or more employees; MSFT; Computer Software industry)

February 2001 — April 2007 (6 years 3 months)

Launched several consumer-facing products including MSN 8, Microsoft Office OneNote, Microsoft Office Outlook Live and Windows Live Family Safety. Drove marketing strategy and campaign execution for the MSN homepage and portal properties including Sports, News, Travel, Lifestyle and Health and Fitness. Experience includes everything from product management and planning to developing results-driven go to market strategies.
PR Manager

GARDEN.COM, INC.

(Marketing and Advertising industry)

1999 — 2001 (2 years)
Marketing Manager

Imandi.com

(Marketing and Advertising industry)

2000 — 2000 (less than a year)