Parth Shukla

Current

• Director, Interactive & MultiChannel Marketing at Bell Canada (bell.ca)

Past

• Team Leader, Lines Of Business at Bell.ca
• Client Strategist, TV & ISP at Bell.ca
• Senior Associate Diector eMarketing at Bell Canada

• Director, Tools, Wireless & Newsletters at Sympatico.ca, Bell GlobeMedia Interactive
• Director, Tools & Integration Group at Sympatico-Lycos Inc
• Product Manager, Personal Publishing at Sympatico-Lycos Inc
• Senior Product Manager, Hardware at Guillemot Inc.
• Product Manager, Hardware at Guillemot Inc.
• Management Intern, Innovations at Unilever India (Hindustan Lever Limited)

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6 more...

Education

• McGill University
• University of Mumbai
• National Institute of Information Technology (NIIT)

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Recommended

5 people have recommended Parth

Connections

500+ connections

Industry

Internet

Parth Shukla’s Summary

Parth has been bringing his experience in strategic planning, development and implementation of Internet products, retail and online marketing to bell.ca since December 2003.

He currently leads Bell’s interactive marketing strategy for all lines of business (Mobility, Sympatico, ExpressVu and Telephone), with components like search engine marketing (SEM), permission based email marketing and online media. He is also in charge of directing the MultiChannel framework, which has enabled a dramatic increase in the impact of the online channel on acquisitions.

Formerly responsible for eMarketing on bell.ca, he increased the permission marketing database by 300%, using integration partnerships and search engine strategies to drive down the COA and dramatically increasing usage of bell.ca's self-serve applications with smart, profile-based campaigns.
Before joining bell.ca, Parth was Director of Tools and Wireless for Sympatico.ca, introducing a multitude of products and services, including the personalized MySymaptico, Sympatico.ca's search partnership with Google and many other Web and wireless services.
Parth holds an MBA (Marketing) from McGill and is an active member of the Canadian Marketing Association, serving on the Digital council.

Parth Shukla’s Specialties:

Adept at leading teams, handling product portfolios, online marketing strategy & ecommerce, business models, negotiating & licensing. Web 2.0 Strategy and Social Media Marketing.

Parth Shukla’s Experience

• Director, Interactive & MultiChannel Marketing

  Bell Canada (bell.ca)

  (Public Company; 10,001 or more employees; BCE; Telecommunications industry)

  April 2007 — Present (2 years 8 months)

  * Promoted to the responsibility for all Lines of business (wire line, wireless, internet & television) online.
  * Accountable to achieve Channel objectives of sales and productivity savings.
  * Align strategically with Line of Business objectives and drive channel to complement it.
  * Implement processes and systems to forge synergies across companies.
  * Leading the charge for Multi-Channel marketing programs – best practices, tracking, development & implementation.
  * With 11+ reports in the team, responsible for managing, motivating, coaching and mentoring the team.

• Team Leader, Lines Of Business

  Bell.ca

  (Public Company; 10,001 or more employees; BCE-T; Marketing and Advertising industry)

  July 2006 — March 2007 (9 months)

  • Responsible for all Lines of business (wire line, wireless, internet & television) online.
  • Develop and implement online strategy working with the Mktg VPs and Directors in various Lines of Business
  • Accountable to achieve sales and productivity savings targets.
  • With over 12 reports in the team, responsible for managing and motivating the team.

• Client Strategist, TV & ISP

  Bell.ca

  (Public Company; 10,001 or more employees; BCE-T; Internet industry)

  August 2005 — July 2006 (1 year )

  • Responsible as the Online Channel Manager and Strategist for ExpressVu and Sympatico.
  • Accountable to develop and implement strategy to achieve Business Unit goals like Sales & productivity savings online
  • Sales - 352% increase in online sales for ExpressVu (’05) & 23% increase for ISP
  • Self Serve – increased and maintained high level of self serve users with new tools and applications
  • Implemented micro targeted campaigns online to drive increased usage in specific market segments

• Senior Associate Diector eMarketing

  Bell Canada

  (Public Company; 10,001 or more employees; BCE-T; Telecommunications industry)

  December 2002 — July 2005 (2 years 8 months)

  • Responsible for initiating & implementing all eMarketing strategies for bell.ca, including budgets greater than $2M
  • Increased site traffic 300% through high ROI tactics like paid search listings & integration partnerships with major portals
  • Increased acquisition of ebill registrants 270% with innovative campaigns & aggressive communication methods
  • Surpassed the ISP eCare registrations for 2004 by 150% by targeted email messaging and targeting at risk customers
  • More than Quadrupled the permission marketing base for bell.ca with ground breaking contests/campaigns
  • Built & managed a team of 6 motivated & smart marketers with a strong metrics driven eMarketing methodology
  • Exceeded revenue targets 125% (’04) by smart targeted campaigns like Xmas & Bundles emails.
  • Evangelist & reference person within BCH for eMarketing tactics, methods and implementation.

• Director, Tools, Wireless & Newsletters

  Sympatico.ca, Bell GlobeMedia Interactive

  (Public Company; Internet industry)

  July 2002 — December 2002 (6 months)

  • In addition to the portfolio below, added wireless, voice & Newsletter
  • In charge of 3 Strategic Business Units (Tools, Wireless & Telco Solutions) with combined ’03 targets of $6.2 M
  • Conceived & Implemented marketing strategy for webCentre.ca, revenue generating replacement for Tripod.ca
  • Reduced costs by consolidating platforms across BGMI for Contests, Wireless & Newsletters
  • Focus closing non performing products, reducing ongoing costs & repeating high margin business to improve EBITDA.
  • Created and implementing strategy for BGMI wireless business unit.
  • Refocused Tools portfolio to maximize revenue

• Director, Tools & Integration Group

  Sympatico-Lycos Inc

  (Public Company; Internet industry)

  August 2001 — July 2002 (1 year )

  • Managed Portfolio including Search, IM, Web Mail, Personalization & Forums with 5 Product Manager reports
  • Reduced costs up to $ 400K by renegotiating suppliers & consolidating product platforms
  • Increased Registrations from 300,000 to 1.5 M by consolidating all Tools under single registration
  • Created Telco Solution Group to partner with Sympatico ISP which brought in $4.6 M in 2002
  • Launched multitude of products including Google Search, MySympatico.ca, Forums, and Contest Engine etc.
  • Increased Top line Revenue contribution by Tools to $5.3 M
  • Developed Portfolio style PLC based management system to introduce, rejuvenate & end products

• Product Manager, Personal Publishing

  Sympatico-Lycos Inc

  (Public Company; Internet industry)

  July 2000 — August 2001 (1 year 2 months)

  • Launched Tripod.ca- website building & hosting service - in English & French Canada
  o Aug ’01-- 3% Canadian Online Reach (Media Metrix)
  • Created Product plan and Road map for Personal Publishing Portfolio
  • Executed Offline promotions with Much Music (Blink182) to promote to core segment (Teens)
  • Introduced “demo-segmented” media inventory & planning
  • Created & Implemented Strategy to increase revenue by introducing Domain Name Registration (complimentary product)
  o Increased EBITDA by Avg. $20,000 a month

• Senior Product Manager, Hardware

  Guillemot Inc.

  (Public Company; 51-200 employees; Computer Hardware industry)

  January 2000 — May 2000 (5 months)

  • Developed business and marketing partnerships with Liquid Audio, EA Sports.
  • Build partnerships & joined affiliate programs to expand the base of company websites.
  • Training a successor on core product management activities.
  • Expand on Business Development & Strategist role to include Licensing, M&A.

• Product Manager, Hardware

  Guillemot Inc.

  (Public Company; 51-200 employees; Computer Hardware industry)

  May 1998 — January 2000 (1 year 9 months)

  Marketing Role
  • Responsible for marketing of graphic & sound cards in North America.
  • Generated sales from $0 to $13.5 MM in the 1st year.
  • Implemented Global branding strategy & redesigned packaging to reduce costs by 50% and assembly time by 90%.
  • Launched over 10 new products & managed their product lifecycle. Conducted Focus groups & market research.
  Business Development & Strategist
  • Created Business Plans for New Products & New Business areas.
  • Initiated & implemented “co-opetition” marketing relationships and promotions.
  • Negotiated Global Bundling agreements with complementary products.
  • Created on-line strategy to focus on customer service and ecommerce, increased hits 3650% in 2 years www.guillemot.com/northamerica & www.hercules.com
  • Created www.maxistudio.com a community site to retain & cross-market to customers, achieved 15,000 regular visitors p.m.
  • Instrumental in hiring staff, setting company policies & procedures.

• Management Intern, Innovations

  Unilever India (Hindustan Lever Limited)

  (Public Company; 10,001 or more employees; Consumer Goods industry)

  June 1997 — August 1997 (3 months)

  • Analyzed previously failed launches & prepared tactical plans to launch “boilable tea bags” in a market dominated (94%) by loose tea.
  • Successfully re-launched the concept of boilable tea bags in a test market.
  • Achieved an unprecedented “repeat purchase” of 12% through innovative methods of marketing & promotion.
  • Developed a nation-wide launch plan for the product.

Parth Shukla’s Education

• McGill University

  Master Business Administration , Marketing & Strategic Management , 1996 — 1998

  Activities and Societies:

  • McGill Toastmasters Club – Founding & Charter Member (1998)
  • McGill Graduate Business Conference – VP (Student Delegates), AVP (Operations) (1996-98)

• University of Mumbai

  Bachelor of Commerce , Accounting , 1990 — 1995

• National Institute of Information Technology (NIIT)

  Diploma in Advanced Systems Management , Programing & Business Process Analysis , 1992 — 1994

Additional Information

Parth Shukla’s Groups:

• Interactive Advertising Bureau of Canada (IAB) – Board Member (04&05), Advertiser Council 2006 to present
• Canadian Marketing Association (CMA): Digital Marketing Council (2004 to present)

•    Official McGill MBA - Desautels Faculty of Management
•    Internet Marketing
•    eMarketing Association Network
•    Interactive Advertising Bureau of Canada
•    Online Advertising Professionals
•    Canadian Marketing Association
•    McGill University Alumni
•    India Leadership Network
•    Toronto Digital Marketing Professionals
•    Canadian Interactive Experts
•    Bell Canada - Official Group
•    Forrester Leadership Boards
•    Ecommerce and Online Marketing Experts
•    INFOPRESSE
•    INTERACTIVE & DIGITAL MEDIA GROUP
•    Unilever Alumni Network (5500+ Global members!)
•    nextMEDIA
•    Sympatico Alums
•    Canada Connects - Media and Technology Innovators thinking Globally

Parth Shukla’s Honors:

2008 - Boomerang awards Grand prix & Prix (http://tinyurl.com/pxjre3)

2008 - Web Marketing Association – Telecommunication Standard of Excellence – Bell.ca (http://www.webaward.org/winner.asp?eid=11892)

2008 - SECOR top site in Quebec Canada (http://www.indice-secor-commerce.com/resultats.htm)

Parth Shukla’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch