Parry Malm

Current

• Marketing Manager - Food Ingredients Portfolio at United Business Media

Past

• Marketing Manager - Conferences at United Business Media
• Marketing Manager at Henry Stewart
• Marketing Intern at AdBusters Media Foundation

• Teaching Assistant at Simon Fraser University
• Co-Founder & Director at Big Slick Showdown Charity Poker Tournament
• Administrative Assistant at InnerVisions
• Applications Developer (Co-op) at Pivotal Corporation

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4 more...

Education

• Universiteit Maastricht
• Simon Fraser University
• University of Victoria

• Charles Best Secondary

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1 more...

Recommended

6 people have recommended Parry

Connections

273 connections

Industry

Media Production

Websites

• Food ingredients Europe
• Ingredients Network
• IFI Magazine

Parry Malm’s Summary

Marketer with strong analytic skills and an obsession with all things 2.0

Parry Malm’s Specialties:

CRM, SEO, DAM, MRM, and many other TLAs (Three Letter Acronyms)

Parry Malm’s Experience

• Marketing Manager - Food Ingredients Portfolio

  United Business Media

  (Public Company; 1001-5000 employees; UBM; Publishing industry)

  July 2008 — Present (1 year 6 months)

  Develop global and regional brand positioning strategy, and manage the execution team. Responsible for sales lead generation, visitor delivery, magazine readership, and web traffic.

• Marketing Manager - Conferences

  United Business Media

  (Public Company; 1001-5000 employees; UBM; Publishing industry)

  August 2007 — July 2008 (1 year )

  Marketing events that extend existing brands under CMPi's umbrella, including numerous market-leading B2B publications, websites and exhibitions. Worked across numerous sectors, both UK and International focus.

• Marketing Manager

  Henry Stewart

  (Privately Held; 11-50 employees; Events Services industry)

  September 2006 — August 2007 (1 year )

  Plan, build, brand, position and grow Henry Stewart's business strategy events.

• Marketing Intern

  AdBusters Media Foundation

  (Non-Profit; 11-50 employees; Media Production industry)

  September 2005 — January 2006 (5 months)

  Developed viral campaigns for the world's most earth friendly shoe, the Blackspot Sneaker (made completely from hemp, recycled tires, and vegetarian leather)

• Teaching Assistant

  Simon Fraser University

  (Educational Institution; 1001-5000 employees; Higher Education industry)

  September 2004 — December 2005 (1 year 4 months)

  Teaching Assistant for Business Statistics, Decision Modelling, & Intro To Marketing

• Co-Founder & Director

  Big Slick Showdown Charity Poker Tournament

  (Non-Profit; 11-50 employees; Gambling & Casinos industry)

  July 2004 — December 2005 (1 year 6 months)

  Conceptualized & founded a charity poker tournament that raised thousands of dollars for Covenant House, a street youth advocacy network that helps those dealt a deuce-seven-offsuit change their hands to pocket aces.

• Administrative Assistant

  InnerVisions

  (Non-Profit; 11-50 employees; Civic & Social Organization industry)

  January 2002 — July 2003 (1 year 7 months)

  Everything that makes a small business tick - ranging from bookkeeping, to client/customer-service, to governmental and supplier relations... and when it needed to be done, floor mopping and grilled cheese sandwich making.

• Applications Developer (Co-op)

  Pivotal Corporation

  (Public Company; 201-500 employees; PVTL; Computer Software industry)

  January 2000 — August 2000 (8 months)

  Enjoyed the ride up, then down, the Dot Com rollercoaster (19 year olds and VC-inflated salaries are a bad combination!)

Parry Malm’s Education

• Universiteit Maastricht

  Marketing & IB 2006 — 2006

  Ik vind Maastricht heel erg leuk!

• Simon Fraser University

  BBA (1st Class Hons.) , Marketing & Mgmt Science , 2003 — 2006

  Go Simon, what what! Go Fraser, what what!

  Activities and Societies:

  Student Marketing Association, Special Events Coordinator
  Big Slick Showdown Charity Poker Tournament, Founder & Coordinator

• University of Victoria

  Computer Science 1997 — 2000

  I learned that Dennis Ritchie invented C, and that it is exceedingly difficult to catch bunnies with nothing but a string, a box, and a carrot, despite what you may think.

• Charles Best Secondary

Additional Information

Parry Malm’s Websites:

• Food ingredients Europe
• Ingredients Network
• IFI Magazine

Parry Malm’s Interests:

Enterprise 2.0, Social Media, Vancouver Canucks, All things Dutch

Parry Malm’s Groups:

•    Simon Fraser University Business Alumni
•    MyPowerFoodGroup - MPFG
•    Search Engine Strategies Conference & Expo
•    Simon Fraser University Alumni
•    The Internet Marketing Conference (IMC) Group
•    The Economist Newspaper readers
•    Digital Asset Management
•    Maastricht University
•    Television Broadcast Technologies
•    United Business Media
•    Marketing Operations
•    INgredients
•    Who's who in Events
•    FC Utrecht
•    NATURAL ingredients
•    Future Social Media
•    Health ingredients Europe
•    Flavors & Fragrances- NATURALLY
•    Web Experience, Customer Engagement and Usability
•    Mobile Money Transfer Group
•    Masters of Digital Assets
•    Masters of Marketing Operations
•    Supporters of Charlton Athletic
•    Web Managers
•    Functional Foods 2009
•    Food ingredients Europe
•    Real Time Marketing
•    Healthy Marketing Professionals
•    Intelligent Social Media
•    Intelligent Social Media Benelux

Parry Malm’s Honors:

Terry Fox Humanitarian Award, 2004
Great West Life Scholarship in Business Administration, 2005
SFU Open Scholarship, 2004-2006
Dean's Honor Roll, 2006
SFU Brandwars 2005, 1st place
SFU Markstrat 2005, 1st place
Jeux de Commerce West, Debate, 3rd place

Parry Malm’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch