Paolo Furini

Current

Marketing Director, Western Continental Europe at Oracle

Past

Marketing Director, Italy & MEA at BEA Systems
Marketing&comunication manager at Axioma
General manager at Web Agency2000

Business Develp. Manager at Unisource
Business unit manager at Inferentia
Marketing manager at I.NET
Project manager at Etnoteam
Contractor at Remote Sensing Institute of the National Council of Research (CNR)

see less...

5 more...

Education

Università degli Studi di Milano

Recommended

7 people have recommended Paolo

Connections

500+ connections

Industry

Information Technology and Services

Websites

Paolo Furini’s Summary

I’m a commercially minded Marketing Director, that thrives on fast paced and challenging situations. Enthusiastic approach, proven business judgement, strong strategic agility, always innovative, leadership and general management experience, a track record of managing business units, customers and international teams during 17+ years in the ICT environment. Driven by challenge, positive and result oriented, excellent interpersonal and communications skills provide the ability to operate effectively at all levels and across all disciplines.

Paolo Furini’s Specialties:

• Marketing strategy and execution: 10+ years of experience in B2B ICT marketing
• Lead generation marketing: proven track record in delivering effective campaigns
• Unusual marketing: experiencing with success new marketing trends, from Corporate blog, Business Social Networking to Viral marketing campaigns
• Communication and Public Relations
• ICT market: 17+ years in Software, Internet, Telco and Professional services
• International environment: Italy, Europe, Middle East and Africa

Paolo Furini’s Experience

Marketing Director, Western Continental Europe

Oracle

(Public Company; ORCL; Computer Software industry)

December 2008 — Present (8 months)

Marketing Director, Enterprise 2.0, Western Continental Europe at Oracle
Marketing Director, Italy & MEA

BEA Systems

(Public Company; 1001-5000 employees; BEAS; Computer Software industry)

March 2005 — November 2008 (3 years 9 months)

Direct report to the BEA EMEA Marketing VP and dotted line to the Regional (Italy & MEA) Sales Vice President. Key responsibilities are on leading Pipeline Generation and covering Marketing and Communication in Italy and MEA.
• Pipeline generation: leveraging on EMEA and local campaigns, partner solutions and on an internal telemarketing team, I continuously setup tasks to feed the sales pipeline: exec events, tech and business roadshows, panEMEA events, architect roundtables, telemarketing tasks, online activities, initiatives with partners.
• Customer focus: targeted events, case studies, video interviews, analyst and press activities, involvement in international roundtables, to improve sales penetration inside top customers.
• Communication & PR: for the Italian & MEA market.
• Unusual marketing: Launch of one of the first Italian corporate blogs; delivering first projects on viral marketing and social networking.
• Partners and Distributors comarketing.
Marketing&comunication manager

Axioma

(Privately Held; 201-500 employees; Information Technology and Services industry)

January 2002 — February 2005 (3 years 2 months)

Reporting to the Axioma’s CEO. Axioma is one of the leader Italian companies in the ERP solutions for the SMB market (www.axioma.it).
General manager

Web Agency2000

(Privately Held; 11-50 employees; Information Technology and Services industry)

June 2000 — December 2001 (1 year 7 months)
Business Develp. Manager

Unisource

(Public Company; 51-200 employees; Information Technology and Services industry)

January 1999 — May 2000 (1 year 5 months)
Business unit manager

Inferentia

(Privately Held; 51-200 employees; Information Technology and Services industry)

January 1997 — December 1998 (2 years)
Marketing manager

I.NET

(Public Company; 51-200 employees; Information Technology and Services industry)

January 1996 — December 1997 (2 years)
Project manager

Etnoteam

(Privately Held; 501-1000 employees; Information Technology and Services industry)

January 1992 — December 1995 (4 years)
Contractor

Remote Sensing Institute of the National Council of Research (CNR)

(Government Agency; Research industry)

1991 — 1992 (1 year)

Paolo Furini’s Education

Università degli Studi di Milano

Informatica , 1985 — 1991

Thesis developed at CNR, "A methodology for territorial images visualisation": virtual reality for territorial scenes, digital elevation model, geographical maps, satellite images, shading models, 3D visualisation and rendering. I realized the first computer animated film in the University of Milan ("Flying over the Alps", 1 minute), representing a fly over a digital elevation model of the Oriental Alps, presented to many international conferences and magazines.

Additional Information

Paolo Furini’s Websites:

Paolo Furini’s Interests:

I am happily married and I love all aerobic sports: running (marathon), cycling, skiing and swimming. I play golf (hcp 20), I love blogging, social networking and I go crazy for every new hi-tech gadget.