Paola Santarsiero

Current

Director/Account/Event planner at Scai Comunicazione

Past

Process analyst at BMW dealer at Futuredrive
Stageur at Regione Basilicata
Teacher in Communication at Sintesi s.r.l.

Stageur at AOIFE Association of Irish Festival Events

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Education

Business School Il Sole 24 ORE
Ilas - Istituto Superiore di Comunicazione Visiva
Accademia Commercio e Turismo di Trento

Università degli Studi di Salerno

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Recommended

3 people have recommended Paola

Connections

174 connections

Industry

Marketing and Advertising

Paola Santarsiero’s Summary

I am an expert in communications with experience in managing media relationships and customer relationships, communication projects planning and in event organization. I have developed several successful communication strategies for Italian franchisors.

I am particularly interested in communications, marketing and enhanced customer relationships.

Paola Santarsiero’s Specialties:

Business development
Client relationships
Media Relations
Communications strategy and planning
Brand strategy
Event Organisation
Loyalty programs
Team Leadership and Coordination.

Paola Santarsiero’s Experience

Director/Account/Event planner

Scai Comunicazione

(Marketing and Advertising industry)

March 2005 — Present (4 years 9 months)

Marketing and Communication strategies
Customer relations
Advertising Planning
Event organisation
Team leadership and Coordination
Process analyst at BMW dealer

Futuredrive

(Management Consulting industry)

January 2005 — February 2005 (2 months)

I worked as a process analyst. My job consisted of analysing several different phases of the work process of BMW workers. Such process analysis is aimed at helping strategic management to improve the work processes in BMW dealers.
Stageur

Regione Basilicata

(Government Administration industry)

June 2004 — August 2004 (3 months)

I worked as intern in the Tourism Office of Regione Basilicata on projects for tourism and economic development.
Teacher in Communication

Sintesi s.r.l.

(Education Management industry)

June 2004 — June 2004 (1 month)

I taught Communication as part of a training course "Specialist in Web software technologies".
Stageur

AOIFE Association of Irish Festival Events

(Events Services industry)

January 2004 — March 2004 (3 months)

I was an Intern with AOIFE (Association of Irish Festival Events) and worked intensively on the promotion and integration of over 600 festivals and events throughout Northern Ireland and the Republic of Ireland.

Paola Santarsiero’s Education

Business School Il Sole 24 ORE

Masters Degree , Marketing & Comunication , 2009 — 2010 (expected)

Activities and Societies:

An intensive Masters course in Marketing & Communication.
Ilas - Istituto Superiore di Comunicazione Visiva

Training Course , Account Management , 2009 — 2009

Activities and Societies:

The course related to the Account Management of a Communication Agency.
Accademia Commercio e Turismo di Trento

Masters Degree , Management of Cultural and Environmental Heritage , 2003 — 2004

I completed a three months internship at Aoife (Association of Irish Festival Events), where I developed considerable experience in contacting and managing several event organization staff from all over Ireland. I gained considerable experience in an international context with the different job patterns and culture of Ireland, I greatly improved my command of the English language.

Activities and Societies:

I studied the management of Cultural and Environmental Heritage including such subjects as marketing, communication, event organization and business planning. This was an excellent opportunity to apply marketing and communication strategies to the management of this important field.
Università degli Studi di Salerno

Bachelors Degree , Communication , 1996 — 2003

Activities and Societies:

I studied several subjects relating to communication including: Social Communication, Linguistics, Economics, History, Marketing, Industrial Organization, Journalism, Political Communication and Informatics.