Training and Development Professional
Rome Area, Italy
- Current
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- Executive trainer & counselor at Energia Creativa
- Past
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- Visiting Professor at La Sapienza
- Global Marketing Director - New York at Revlon inc
- International Category Manager at Revlon, New York
- Group Brand Manager-Rome at Revlon
- Brand Manager at L’OREAL
- Junior Brand Manager at COLGATE PALMOLIVE
- Education
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- ASPIC – European School Psychotherapy specialization
- Università degli Studi di Napoli 'Federico II'
- Connections
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71
connections
- Industry
- Professional Training & Coaching
- Websites
Paola Bonavolontà’s Summary
P.R. Bonavolontà is marketing consultant and a counselor who help people to make a better living doing what they love.
Paola has a significant experience in marketing and training in a variety of areas including developing strategic approach, managing changes, team building, facilitating effective personal and relational communication; she is also considered very much creative especially because of her “emotional paintings”.
Former Global Marketing Director in NY, where responsible for developing international Marketing strategies and programs and supporting the development and launch of new products around the globe. Prior to that she had interesting marketing experience in Italian subsidiaries of Revlon, L’Oreal and Colgate-Palmolive. Native Italian, she is fluent in French and English. Holds a Graduate Degree in Economics and Business from the University Federico II of Naples final grade summa cum laude; she is also a certified counselor and a Master practitioner in NLP. She’s currently attending to a tree years Artherapy Master.
Thanks to her experience in leading marketing industries she combines perfectly a managerial and creative approach with an extreme capacity to understand the environment of her professional clients together with strong capacity to turn plans into action.
Paola Bonavolontà’s Specialties:
Strategic and operative marketing consulting with different medium and small firms. She designs and holds programs on relationship marketing, fearless self-promotion, and entrepreneurial success to corporate clients, professional associations, small businesses. As counselor she follows as well individuals in order to build and reinforce personal skills, improve work/life balance, solve emotional conflicts.She also provides services for carrier path evaluation and development.
Paola Bonavolontà’s Experience
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Executive trainer & counselor
Energia Creativa
(Professional Training & Coaching industry)
2001 — Present (8 years )
If you desire to reach a goal, improve your awareness, your relationship, your business standard, reassess your ambitions, and major sources of professional and personal satisfaction.
let's talk together -
Visiting Professor
La Sapienza
(Professional Training & Coaching industry)
2005 — 2009 (4 years )
Marketing, self marketing, Time management, Team building & working
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Global Marketing Director - New York
Revlon inc
(Public Company; Cosmetics industry)
July 2000 — April 2001 (10 months)
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International Category Manager
Revlon, New York
(Cosmetics industry)
July 1999 — June 2000 (1 year )
Responsible for Global re-launch of Ultima II brand, a prestigious makeup and treatment line, mainly sold in selective-distribution department stores and perfumeries.
Reported to Vice President Cosmetic International. Co-ordinate one junior product manager.
Main achievements:
• Definition of International strategy for the brand, brand repositioning, packaging re-stage, product line rationalization.
• Development and deployment of advertising, merchandising and promotional guidelines.
• Developments of International press campaign
• Significant cost reduction in all merchandising and advertising materials -
Group Brand Manager-Rome
Revlon
(Public Company; Cosmetics industry)
April 1994 — July 1999 (5 years 4 months)
Responsible for:
• Beauty Care: Natural Honey, Flex shampoo and conditioner, ZP11, Colorstay Haircolor. Mass market distribution and perfumeries
• Ultima II makeup and treatment.
Reported to General Manager. Co-ordinated one assistant and one junior product manager.
Main achievements:
Multiplied sales by four times on promotional campaigns; reached sales budget for Ultima, keeping the brand the #1 profit contributor; developed two types of new permanent merchandising for Ultima, ideated several promotional campaign at low cost and high return; retained and built on base consumers and trade trough Direct marketing activities. -
Brand Manager
L’OREAL
(Cosmetics industry)
June 1992 — April 1994 (1 year 11 months)
Responsible for:
• Personal care Phyto – natural Haircare range
• Fragrances: Naf Naf, Vanderbilt, Kookai, and Caractére
Marketing experience started with 3 months in field as salesperson in Emilia-Romagna.
Reported to Marketing Director.
Main achievements: developed several budget simulation to introduce fragrances in mass market, adaptation of French launch and advertising campaign to Italian market; brought Italy to become lead country in developing promotional campaigns. -
Junior Brand Manager
COLGATE PALMOLIVE
(Public Company; Chemicals industry)
February 1991 — June 1992 (1 year 5 months)
Paola Bonavolontà’s Education
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ASPIC – European School Psychotherapy specialization
Master , Gestalt Counselling , 2004 — 2006
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Università degli Studi di Napoli 'Federico II'
cum laude , Economics. , 1985 — 1990
Additional Information
Paola Bonavolontà’s Websites:
Paola Bonavolontà’s Interests:
Painting
Paola Bonavolontà’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
