CEO/Marketing Director at Big Head Girl, Inc.
Greater Atlanta Area
- Current
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- CEO/Marketing Director at Big Head Girl, Inc.
- Past
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- Chief of Staff at DeKalb County
- Customer Support Manager at AstraMerck
- Customer Support Manager/Pharmaceutical Specialist at Astra Merck
- Regional Training Manager at Merck & Co. Inc.
- Education
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- University of Kansas
- Recommended
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21 people have recommended Pamela - Connections
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215
connections
- Industry
- Marketing and Advertising
- Websites
Pamela (Coleman) Holmes’s Summary
Pioneering, record-breaking sales and marketing executive with 20+ years experience identifying creative solutions and bolstering public relations for diverse entities including corporations, agencies, products, events, and politicians. Creative thinker who thrives in nontraditional settings, passionately pursues goals, and continuously identifies improved solutions. Agile communicator able to connect with clients from diverse backgrounds; assertive leader who also knows when to be a loyal follower.
Pamela (Coleman) Holmes’s Specialties:
Brand Management • Problem-solving • Business Development • Client Relationship Management
Sponsorship Recruitment • Account Recruitment • New Product Launch • Competitive Bidding
Direct Mail Marketing • Market Analysis • Relationship-building • Strategic Planning • Graphic Design
Negotiations • Needs Assessment • Multi-Platform Marketing • Public Relations • Event Coordination
Television Production • Employee Training & Mentoring • Grants Administration
Pamela (Coleman) Holmes’s Experience
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CEO/Marketing Director
Big Head Girl, Inc.
(Marketing and Advertising industry)
January 1996 — Present (13 years 7 months)
Marketing firm focusing on political candidates, real estate, events, products, and organizations.
Comprehensively develop marketing/promotions campaigns and products, including conception, strategic planning, execution, and market launch. Assess clients’ needs and prepare their business plans, visual communications, and graphic design. Develop websites and complete all aspects of video production including script-writing, direction, and editing. Secure sponsorships and produce events for numerous nonprofit organizations. Generate new clients through word of mouth and referrals.
•Led many successful political campaigns for elected officials.
•Launched 2 successful products and earned their acceptance by Wal-Mart for international sales.
•Secured marketing agreement to represent 5 upscale subdivisions, and to represent 2 City of Atlanta infrastructure redevelopment projects.
•Founded successful real estate firm specializing in high-end suburban properties. -
Chief of Staff
DeKalb County
(Government Agency; 5001-10,000 employees; Government Administration industry)
2000 — 2001 (1 year)
Governmental operations for the 3rd-largest county in the metropolitan Atlanta area, with 17,000+ employees.
Coordinated staffs of the Community Development, Community Relations, Training, and Chief Executive Officer (CEO) departments.
Financial Contributions
•Helped procure $125 million in public funding by leading a successful campaign for a parks bond referendum, and ensured proper oversight by chairing an advisory committee.
•Maximized retail sales growth by co-creating an economic development strategic plan
•Increased federal funding for county programs/operations by securing a federal lobbyist.
Leadership Distinctions
•Founded the Operation Fresh Start county cleanup program, and co-founded “Let’s Talk, DeKalb,” a weekly educational/informational television program focusing on county operations.
•Coordinated the CEO’s appointment of members to 50 boards and committees. -
Customer Support Manager
AstraMerck
(Marketing and Advertising industry)
1992 — 1997 (5 years)
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Customer Support Manager/Pharmaceutical Specialist
Astra Merck
(Public Company; 10,001 or more employees; Pharmaceuticals industry)
May 1992 — May 1997 (5 years 1 month)
Created and implemented a marketing/promotions plan to boost sales throughout Georgia and Alabama. Offered clients consulting services on customer satisfaction, computer technology, pharmacology, territory management, and product knowledge.
Operational Enhancements
•Trained all sales staff on drug indications and technological applications.
•Created a medical research library for visiting medical personnel.
•Fulfilled the director’s duties during 2-month vacancy.
•Achieved a 30% response rate to the Sample Request program, which used handwritten letters to invite clients to request mailed samples.
Pharmaceutical firm known primarily for marketing the world’s top pharmaceutical agent at the time, Prilosec®. with 5,000+ employees.
Key Contributions
•Boosted sales to 105+% of goal, and up to 98% for secondary product line.
•Consistently achieved the highest performance rating of “excellent.”
•Developed area clinical researchers for gastroenterology and cardiology. -
Regional Training Manager
Merck & Co. Inc.
(Public Company; 10,001 or more employees; MRK; Pharmaceuticals industry)
1991 — 1992 (1 year)
Lead all training activities for several hundred sales representatives in six states in Central United States. Facilitated the Group One training office for all new hire, advanced training and new product modules. Major projects included training of region sales force on all computer applications and the creation of New Hire and Managed Care Training modules. Created the training matrix for the multi-million dollar product ZOCOR for cholesterol.
Pamela (Coleman) Holmes’s Education
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University of Kansas
B.S. , Business Administration , 1984 — 1988
Marketing Specialty
- Activities and Societies:
- Inspirational Gospel Voices
Additional Information
Pamela (Coleman) Holmes’s Websites:
Pamela (Coleman) Holmes’s Interests:
All things Marketing Walking Singing Travel Yoga
Pamela (Coleman) Holmes’s Honors:
Merck and Co. Inc. Vice Presidents Club Award
ReMax of Buckhead Rookie of the Year
Million Dollar Club-Multiple Years-DeKalb Association of Realtors
Pamela (Coleman) Holmes’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
