LinkedInPam Dyer

Pam Dyer

Senior Marketing Professional | Brand Evangelist | Award-Winning Blogger

Location
Greater Seattle Area
Industry
Information Technology and Services
Current
  1. Self-employed
Previous
  1. SolutionsIQ,
  2. Westlake Group Investment Advisory,
  3. Winstar Communications
Education
  1. University of Southern California - Marshall School of Business
Recommendations25 people have recommended Pam
Websites
500+connections

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500+connections
Self-employed

Self-employed

Marketing Consultant

– Present

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Background

Summary

I am a world-class marketing professional experienced in driving strategy and execution across marketing areas such as branding, demand generation, audience engagement, market awareness, public relations, events, digital marketing, Web marketing, and creative content development. I am also well-versed in social media marketing — Forbes has recognized me as a Top-25 Social Media Influencer.

I am passionate about representing the voice of the customer via personas and designing marketing programs that address their needs and the problems they are trying to solve. I excel at marketing management, vendor management, budget management, release planning, and go-to-market strategy. My ability to utilize integrated approaches has helped put companies on the map.

I'm very collaborative and enjoy building relationships and driving results by leading cross-functional teams and motivating them to succeed. I recently formed and led a team at a local management consulting company that created new branding and launched an optimized, responsive website which shaped their market and improved their bottom line — they are now the national leader in their space.

Specialties: Digital Marketing, Agile Marketing, Agile Project Management, Team Leadership, Strategy Development & Planning, Marketing Communications, New Product Launches, Lead Generation Campaigns, Demand Generation Programs, Nurturing, Branding, Brand Messaging, Public Relations, PR, Media Relations, Analyst Relations, Business Development, Competitive Analysis, Product Positioning, Product Messaging, Value Propositions, Segmentation, Collateral Development, Product Marketing, Social Media Marketing, Scrum, Sales & Business Development Support, Sales Collateral, Partner Marketing, Co-Marketing ,Go-To-Market Plans, Inbound Marketing, Content Strategy, Content Marketing, Agency & Creative Resource Management

Experience

Marketing Consultant

Self-employed
– Present (less than a year)Greater Seattle Area

► Currently consulting on confidential marketing projects.

Marketing Director

SolutionsIQ
(4 years)Greater Seattle Area

► Headed the marketing group for this Agile consulting firm targeting Fortune 1000 companies.

► Formed and led a cross-functional team that created and launched new branding and a responsive website which positioned the company as the industry leader in the space and shaped the now-popular Agile change management market.

► Managed a $1 million budget that drove all marketing activities.

► In four years, the company grew from a small, little-known organization into the largest Agile consultancy in the U.S. as measured by number of employees and clients, brand recognition, market penetration, and revenue.

► Focus areas included product marketing, digital marketing, brand messaging, positioning, go-to-market strategy and execution, content marketing, social media marketing, public relations, analyst relations, communications, business consulting, and team building.

Marketing Director

Westlake Group Investment Advisory
(7 years)Greater Seattle Area

► Led marketing and communications programs to support the differentiation and growth of this independent investment research firm.

► Developed its brand as an unbiased source of custom, unbiased stock analysis for institutional fund managers by creating and implementing an SEO-optimized website that attracted traffic, grew the customer base, and resulted in a 260% increase of revenue within 2 years.

Marketing Director

Winstar Communications
(2 years)Greater Seattle Area

► Led the development and implementation of integrated marketing strategies and programs targeted at enterprise customers at this fixed-wireless ISP.

► Created an integrated marketing program and developed an internal communication platform to streamline collaboration, increasing lead generation by 570% and tripling division revenue.

► Created and produced customer engagement plans, including email campaigns, public relations, and print, online, and outdoor advertising programs.

► Selected vendors and supervised all agency relationships, managing a $3.9 million budget.

► Paired with product development teams to create new services and formulate go-to-market plans.

► Received a President’s Club award for outstanding performance.

► Areas of focus included product marketing, public relations, digital strategy, product management, and brand management.

Senior Marketing Manager, Western Region

Winstar Communications
(1 year)Greater Seattle Area

► Designed and executed online marketing plans to drive customers to the corporate website, increasing traffic by 90% and leads by 60%, exceeding division goals.

► Generated strategic marketing and public relations plans that drove the positioning, promotion, sales, and retention of Internet access and hosting customers on a regional and national basis.

► Authored customer and internal newsletters, created style guides, unified audience outreach programs, and organized all aspects of customer-facing communications.

► Teamed with Product Development to write service specifications that supported the brand strategy.

► Revamped the integration process for corporate acquisitions and took ownership of communication, steering product and culture integration.

► Earned a Spirit of Service award for distinguished performance.

Marketing Director

Northwest Nexus
(3 years)Greater Seattle Area

► Led all consumer and SMB marketing activities for this pioneering regional Internet service provider, increasing revenues by 345% in the greater Seattle, Portland, and Spokane markets prior to its acquisition by Winstar.

► Created and managed strategic marketing strategies to shift the company brand focus from technology-driven to market-driven.

► Defined scope and overall strategy, evaluated and analyzed new markets, provided competitive research and SWOT analysis, and formulated pricing schemes for new and existing products.

► Managed the marketing budget and controlled costs via the use of Web-based media.

► The company was named one of the Puget Sound Business Journal’s 50 fastest-growing companies in Washington State (1996, 1997, and 1998). It also received Washington Technology Fast 50 award (1998) and Deloitte Touche’s Fast 500 Technology award (1998).

Projects

Pamorama | Social Media Marketing Blog(Link)

– Present

► Author of Pamorama, a blog that helps businesses optimize their brands, create customer engagement, and drive sales by using social media marketing and content marketing programs.

► More than 97,000 Twitter followers and ranked #24 on Forbes' list of Top Social Media Power Influencers.

► Teaching thousands of people how to create, manage, and measure audience outreach initiatives on Facebook, Twitter, LinkedIn, Pinterest, Google+, and other social networks.

► Global footprint with the majority of subscribers in the U.S., Canada, Europe, Australia, the Philippines, India, South Africa, and the United Arab Emirates.

► Content is syndicated via Social Media Today, Business2Community, Yahoo! Small Business Advisor, CustomerThink, Google News, Mediabistro, and other outlets.

Honors & Awards

Top 25 Global Social Media Power Influencer

Forbes

Top 20 Women Social Media Power Influencer

Forbes

50 Favorite Online-Marketing Influencers of 2014

Entrepreneur

Certifications

Certified ScrumMaster (CSM)(Link)

Scrum Alliance
– Present

Certified Scrum Product Owner (CSPO)(Link)

Scrum Alliance
– Present

Skills

  • Social Media Marketing
  • Product Marketing
  • Digital Marketing
  • Marketing Communications
  • Marketing Strategy
  • Marketing Management
  • Social Media
  • Content Management
  • Integrated Marketing
  • Marketing
  • Cross-functional Team...
  • Leadership
  • Product Management
  • B2B Marketing
  • Project Management
  • Agile Methodologies
  • Lead Generation
  • Brand Management
  • Corporate Branding
  • Content Strategy
  • Team Building
  • Agile Project Management
  • Editing
  • Corporate Communications
  • Writing
  • Digital Media
  • Content Marketing
  • Digital Strategy
  • Process Improvement
  • Team Leadership
  • Project Planning
  • Relationship Marketing
  • Professional Services
  • Scrum
  • Agile
  • Web Project Management
  • Team Management
  • Enterprise Content...
  • Corporate Website...
  • Content Managed Websites
  • Certified Scrum Master...
  • Certified Scrum Product...
  • CSPO
  • High Performance Teams
  • Enterprise Marketing
  • Web Marketing Strategy
  • Project Teams
  • Sprint Planning
  • See 33+  See less

Organizations

Scrum Alliance

– Present

Agile Alliance

– Present

Education

American School in London

Volunteer Experience & Causes

Docent

Cougar Mountain Zoo
Animal Welfare

Docent

Los Angeles County Museum of Art
Arts and Culture

Opportunities Pam is looking for:

  • Joining a nonprofit board
  • Skills-based volunteering (pro bono consulting)

Causes Pam cares about:

  • Animal Welfare
  • Arts and Culture
  • Economic Empowerment
  • Education
  • Environment
  • Human Rights
  • Science and Technology

Organizations Pam supports:

  • Seattle Aquarium
  • Seattle Art Museum
  • Volunteer Park Conservatory

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