
Social Media Applications - Strategy and Execution
Orlando, Florida Area

Social Media Applications - Strategy and Execution
Orlando, Florida Area
Pioneer with extensive experience leading cross functional teams in the use of technology for competitive advantage. A visionary with the ability to see the 5000 foot view, identify where the focus should be and then develop a practical plan for achieving success. Proven track record of owning end-to-end software development including product management, customer engagement, delivery, quality assurance and support.
Career based on growth. Personal growth as a life long learner, acquisition and retention of the most profitable customers for business growth, and growth of others through leadership, mentoring and networking.
Highlights:
• Experienced in defining social business strategies, goals and ROI
• Understanding of how social software can be leveraged through integration with CRM, data warehouse, and campaign management
• Supported web 2.0 customer engagements from planning through site growth
• Recognized as a leader and an achiever, consistently meeting individual and team goals
• Talent for seeing how projects fit into the bigger picture and tie back to strategy and ROI
• Led social media software design and development for over 5 years
• Ability to develop rapport and trust with executive management, clients and partners
• Active member of Linkedin since October 2003 and Facebook since September 2006
• Successfully managed development of a wide variety of technologies including Microsoft, Oracle, Open Source, HTML, and LAMP (Linux-Apache-MySQL-PHP)
Twitter account - pambarry
Enterprise Social Software
Technology Startup Leadership
Web 2.0
(Non-Profit Organization Management industry)
June 2009 — Present (6 months)
The Human Spirit Initiative is a volunteer-driven association of individuals whose lives have been dedicated to strengthening the human services sector, professionally and personally. Inspired by the amazing impact of individual Americans who shaped the health and human service sectors of the U.S. in the 20th century, they have joined together to form the Human Spirit Initiative. Its purpose is to spur human initiative to emulate earlier social movement pioneers to build and strengthen community in today’s world and to inspire visionary and innovative leadership for the future.
(Privately Held; 51-200 employees; Computer Software industry)
April 2008 — Present (1 year 8 months)
• Specified requirements for social networks and social media products and administration tools.
• Researched and defined new web 2.0 business services.
(Internet industry)
July 2004 — Present (5 years 5 months)
Business management and technology pioneering.
(Internet industry)
November 2003 — Present (6 years 1 month)
Working with businesses and organizations to help them understand how social networks, social media, wikis and blogs can help them connect with their customers and members for competitive advantage.
(Internet industry)
July 2004 — March 2008 (3 years 9 months)
Software Management
• Established a virtual office across multiple time zones, recruiting a talented collaborative team.
• Led development of early SaaS social network software for enterprises and member organizations.
• Extended product to include social media, Facebook applications, toolbars, and widgets.
• Defined new services which combine vertical advertising, content aggregation, and social networking.
(Privately Held; 10,001 or more employees; Music industry)
November 1999 — December 2002 (3 years 2 months)
Strategic Review of Office Systems
Managed $3 million IT budget.
• Brought email marketing campaign management in-house with savings of $700,000 per year plus increased flexibility for targeted marketing.
• Integrated account-based systems from merged companies to provide additional profit opportunities for both revenue streams (online and club).
Business Intelligence Systems
• Led implementation of business intelligence project phase one to define new accounting processes, collect sales and purchase information into a data warehouse and produce management information ready for sale of company.
• Led phase two which added web analytics to the data warehouse giving the company vital information for improving user experience and increasing sales.
• Recommended customer analytics plan utilizing customer purchasing patterns and behavior to drive increased profitability.
(Privately Held; 1-10 employees; Management Consulting industry)
January 1999 — November 1999 (11 months)
Strategic Risk Management Assessment
Developed a methodology for strategic assessment of business risk for an international manufacturing company.
• Organized risk management workshops in North America, Puerto Rico and Europe, across all departments of business, consolidating results for the executive team in NJ.
(Privately Held; 501-1000 employees; Information Technology and Services industry)
January 1996 — January 1999 (3 years 1 month)
Productivity and Customer Satisfaction
Strategic projects for the CIO of Christiana hospital in Delaware.
• Provided study and recommendation on IT business activities, costs and opportunities to provide performance enhancement and customer satisfaction.
• Provided expert consultation and executive coaching to the IT management team.
Project Management Office (PMO)
Led the Risk Management Program (budget $5 million), for the Philadelphia Mayor’s Office.
• Coordinated efforts of over 100 internal staff, consultants and vendors.
• Provided guidance to the City’s Managing Director and Commissioners of 21 major government agencies on risk assessment, contingency plans and project management.
(Privately Held; 11-50 employees; Information Technology and Services industry)
April 1981 — June 1995 (14 years 3 months)
Established company and stewarded expansion to partnership of 3. Effectively led the company and maintained client relationships over a period of years and changing market conditions.
Business Development
* Broadened customer base from regional organizations to include international companies. Business growth was a steady 40% year on year.
* Introduced new product categories using leading edge technology to provide added value to existing clients as well as attracting new business.
Executive Development
* For optimal learning and decision making, created management development plan for each partner to serve in rotation as CFO, VP of Sales and VP of Operations.
Technology Alignment
* Served as CIO to many companies, recommending technology or process re-engineering solutions which significantly added to clients revenue streams and profitability, this resulted in referrals from 100% of the client base.
Competitive advantage through technology
Gray Hair Management (GHM)
Blue Chip Expert Member
Linkedin Innovators
LinkedinWomen
Linkedin Power Forum,
Greater Orlando Organizational Development Network
Orlando SIM
6 Figure Jobs Social Network
CDNow.com CEO award for Outstanding Leader 2001