Pallavi Bhardwaj

Current

• Marketing Manager at Ernst & Young, India

Past

• Head of Marketing (Online and Mobile) at NDTV Convergence
• Online Marketing Manager at Infosys Technologies Ltd.
• Group Head - Heading Interactive Department for Delhi at Grey Worldwide (India) Pvt Ltd

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Education

• Naval Public School
• Sri Sringeri Sharada Institute of management

Recommended

5 people have recommended Pallavi

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Blog

Pallavi Bhardwaj’s Summary

I have rich experience in strategizing, planning and managing integrated marketing communications across industries, having worked in advertising, media, IT industry and now management consulting.

My previous experience includes stints with Tata Energy Research Institute, TBWA/ Anthem, Grey Worldwide India, Infosys Technologies Ltd., and NDTV Convergence Ltd.

I have been instrumental in planning and initiating first comprehensive Online marketing campaign for Incredible India (Ministry of Tourism initiative), Infosys Technologies Ltd and Ernst & Young India Pvt Ltd.

Pallavi Bhardwaj’s Specialties:

Strategizing, planning and managing marketing campaigns

Pallavi Bhardwaj’s Experience

• Marketing Manager

  Ernst & Young, India

  (Partnership; 10,001 or more employees; Accounting industry)

  February 2008 — Present (1 year 6 months)

  Responsibilities include creating and managing marketing and brand management programs.
  
  - Formulation and execution of the marketing & brand strategy for EY India.
  - Communication and coordination with Account leaders, Partners and professionals across all service lines and industries in India and globally to ensure consistent, comprehensive and timely delivery of marketing messages across all channels.
  - Responsible for EY India website and firm wide online marketing initiatives.

• Head of Marketing (Online and Mobile)

  NDTV Convergence

  (Public Company; 201-500 employees; NDTV; Broadcast Media industry)

  August 2007 — January 2008 (6 months)

  My profile involved establishing a brand identity for NDTV Convergence and its business units besides strategizing and managing integrated marketing campaigns.
  
  • Defining and developing marketing strategies (customer acquisition, retention, cross-sell)
  • Planning and executing marketing programs and promotions to raise awareness of NDTV products and to help meet advertiser acquisition goals for online sign-up and direct sales.
  • Work in association with Product Management and Sales on identifying key prospects and channels, market-specific value propositions, key messages, and account approach strategies.

• Online Marketing Manager

  Infosys Technologies Ltd.

  (Public Company; 10,001 or more employees; Information Technology and Services industry)

  July 2006 — July 2007 (1 year 1 month)

  My role involved strategizing, planning and managing integrated online marketing programs for generating brand awareness across relevant target group as well as soliciting direct response.

• Group Head - Heading Interactive Department for Delhi

  Grey Worldwide (India) Pvt Ltd

  (Online Media industry)

  April 2002 — June 2006 (4 years 3 months)

  Headed Interactive Department for Delhi
  
  • Creating and executing interactive marketing strategies for existing clients of Grey Worldwide and for independent interactive department clients.
  • Strategizing, planning, buying and managing Integrated Online Media Campaigns
  • Business development and Servicing clients for all their Online Media requirements
  
  Worked on many prestigious accounts including Incredible India campaign by Ministry of Tourism, Govt. of India, launching of .IN domain in India (National Internet Exchange of India), Modi Revlon, British Airways, Aviva life Insurance, Oracle and India Today, to name a few.

Pallavi Bhardwaj’s Education

• Naval Public School

  PGDBM , Marketing and Information Technology

• Sri Sringeri Sharada Institute of management

Additional Information

Pallavi Bhardwaj’s Websites:

• My Blog

Pallavi Bhardwaj’s Interests:

Blogging : Digerati Forum (http://pallavibhardwaj.wordpress.com/)

Pallavi Bhardwaj’s Groups:

•    Infosys
•    Web 2.0
•    WPP Alumni
•    Ernst & Young
•    Social Media Today
•    Social Media Marketing
•    Grey Group Alumni
•    CXO worldwide Executive Networking Group (CEO, COO, CFO, CIO and CMO Community of the world)
•    TBWA\CHIAT\DAY Employees & Alumni
•    India Social Media Marketing
•    Digital Evangelist Network
•    Global Jobs!!!
•    Social Media Marketing and Measurement

Pallavi Bhardwaj’s Honors:

• Part of Grey Worldwide team to have won Euro Effie Award for Incredible India campaign (2005-06). This made Grey Worldwide the first advertising agency in India to ever win the Euro Effie Award. The agency won a bronze in the 'travel and tourism' category at this year's EACA Euro Effies Awards.

• Awarded certificate for excellence in performance and contribution to Infosys’ "Trusted Transformation Partner" initiative in December 2006.

• Award for BEST GLOBAL BRAND CAMPAIGN among all IT companies by ISMA (IT Services Marketing Association) in 2006 for Infosys marketing campaign.

Pallavi Bhardwaj’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch