Pallavi Bhardwaj

Current

• Integrated Marketing at Ernst & Young, India

Past

• Online Marketing Head at NDTV Convergence
• Online Marketing Manager at Infosys Technologies Ltd.
• Digital Marketing Head - Delhi at Grey Worldwide (India) Pvt Ltd

• Online marketing at TBWA\ at TBWA

see less...

1 more...

Education

• Naval Public School
• Sri Sringeri Sharada Institute of management

Recommended

5 people have recommended Pallavi

Connections

500+ connections

Industry

Marketing and Advertising

Pallavi Bhardwaj’s Summary

I have rich experience in strategizing, planning and managing integrated marketing communications across industries, having worked in advertising, media, IT industry and now management consulting.

My previous experience includes stints with Tata Energy Research Institute, TBWA/ Anthem, Grey Worldwide India, Infosys Technologies Ltd., and NDTV Convergence Ltd.

I have been instrumental in planning and initiating first comprehensive Online marketing campaign for Incredible India (Ministry of Tourism initiative), Infosys Technologies Ltd and Ernst & Young India Pvt Ltd.

In my current role at Ernst & Young, am involved with formulation and execution of marketing & brand strategy for EY India and for its various vertical – Technology, Media & Entertainment, Financial services, and Transactions. Also, ensuring EY’s brand equity & messaging to its clients, people and our wider communities is coherent.

Pallavi Bhardwaj’s Specialties:

Planning and executing integrated marketing campaigns, Online marketing, Thought leadership marketing, social media marketing, Go-to-market strategies, brand management

Pallavi Bhardwaj’s Experience

• Integrated Marketing

  Ernst & Young, India

  (Partnership; Financial Services industry)

  February 2008 — Present (1 year 10 months)

  My responsibilities include formulating and executing marketing & brand strategy for EY India and for its various vertical – Technology, Media & Entertainment, Financial services, and Transactions.
  
  I am the lead for firm-wide online marketing initiatives that including online reputation management projects, SEO, Email marketing campaigns and online pr promotions.

• Online Marketing Head

  NDTV Convergence

  (Public Company; NDTV; Broadcast Media industry)

  August 2007 — January 2008 (6 months)

  My profile involved establishing a brand identity for NDTV Convergence and its business units besides strategizing and managing integrated marketing campaigns.
  
  • Defining and developing marketing strategies (customer acquisition, retention, cross-sell)
  • Planning and executing marketing programs and promotions to raise awareness of NDTV products and to help meet advertiser acquisition goals for online sign-up and direct sales.
  • Work in association with Product Management and Sales on identifying key prospects and channels, market-specific value propositions, key messages, and account approach strategies.

• Online Marketing Manager

  Infosys Technologies Ltd.

  (Public Company; INFY; Information Technology and Services industry)

  July 2006 — July 2007 (1 year 1 month)

  My role involved strategizing, planning and managing integrated online marketing programs for generating brand awareness across relevant target group as well as soliciting direct response.
  
  I was responsible for planning and executing their first comprehensive online marketing campaign.

• Digital Marketing Head - Delhi

  Grey Worldwide (India) Pvt Ltd

  (Online Media industry)

  April 2002 — June 2006 (4 years 3 months)

  Headed Interactive Department for Delhi. I was responsible for managing and growing Grey's Interactive department for Delhi.
  
  • Strategizing, planning, buying and managing Integrated Online Media Campaigns for existing clients of Grey Worldwide and for independent interactive department clients.
  
  • Business development and Servicing clients for all their Online Media requirements
  
  Managed many prestigious accounts including Incredible India campaign by Ministry of Tourism, Govt. of India, launching of .IN domain in India (National Internet Exchange of India), Modi Revlon, British Airways, Aviva life Insurance, Oracle and India Today, to name a few.

• Online marketing at TBWA\

  TBWA

  (Public Company; OMC; Marketing and Advertising industry)

  May 2000 — April 2002 (2 years )

Pallavi Bhardwaj’s Education

• Naval Public School

  PGDBM , Marketing and Information Technology

• Sri Sringeri Sharada Institute of management

Additional Information

Pallavi Bhardwaj’s Interests:

Blogging : Digerati Forum (http://pallavibhardwaj.wordpress.com/)

Pallavi Bhardwaj’s Groups:

•    Infosys
•    Web 2.0
•    WPP Alumni
•    Ernst & Young
•    Online Journalists of India
•    Social Media Today
•    Social Media Marketing
•    Grey Group Alumni
•    CXO worldwide Executive Networking Group (CEO, COO, CFO, CIO and CMO Community of the world)
•    Sapient Interactive
•    CMO Roundtable - By Invitation Only
•    TBWA\CHIAT\DAY Employees & Alumni
•    India Social Media Marketing
•    Digital Evangelist Network
•    Indian Online Media Professionals
•    Media Careers in India
•    VASJobs
•    Social Media Marketing and Measurement
•    TradeShow Exhibitors Network

Pallavi Bhardwaj’s Honors:

• Part of Grey Worldwide team to have won Euro Effie Award for Incredible India campaign (2005-06). This made Grey Worldwide the first advertising agency in India to ever win the Euro Effie Award. The agency won a bronze in the 'travel and tourism' category at this year's EACA Euro Effies Awards.

• Awarded certificate for excellence in performance and contribution to Infosys’ "Trusted Transformation Partner" initiative in December 2006.

• Award for BEST GLOBAL BRAND CAMPAIGN among all IT companies by ISMA (IT Services Marketing Association) in 2006 for Infosys marketing campaign.

Pallavi Bhardwaj’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch