
Digital Strategist at Genesis Burson Marsteller
Delhi Area, India

Digital Strategist at Genesis Burson Marsteller
Delhi Area, India
I manage the digital outreaches of Genesis Burson Marsteller's clients in India.
I have 8+ years of agency experience working for clients across sectors including Adobe, Moser Baer, Agilent Technologies, Hitachi, Aspect Software, Huawei Technologies, Panasonic, Iomega, NICE Systems, Institute of Electrical Engineers, Veeco Instruments, Galileo India, RS1, Amway, Goodyear Tyres, McDonald's, Merck, Oberoi, Toyota Motors, JCB India Limited, SAS Motors, Apparel Exports Promotion Council, ICICI Bank, Lord Krishna Bank, United Breweries, Federation of Book Publishers, Technopak, Observer Research Foundation, Ministry of Tourism, and Japan International Cooperation Agency, among others.
I blog at Advocable, India PR Blog, Mashable, and have contributed posts to others like New Communications Review and Desicritics.
Earlier I worked at Corporate Voice | Weber Shandwick, Perfect Relations, and Lexicon, all among the oldest PR agencies in India, as a client servicing and media relations executive for a number of clients across sectors.
Strategy and Creative Content, Social Media Marketing, PR 2.0, Blogger, Public Relations,
(Public Relations and Communications industry)
May 2009 — Present (3 months)
Part of the team driving the digital marketing initiative at Genesis Burson Marsteller, Gurgaon office, India
(Privately Held; 11-50 employees; Online Media industry)
2007 — Present (2 years)
With an excess of 5 million monthly pageviews, Mashable is the world's largest blog on social networking.
(Privately Held; 1-10 employees; Public Relations and Communications industry)
March 2006 — Present (3 years 5 months)
India PR Blog is the leading public relations site in India and ranks among the top 25 PR blogs in the world. It is written by a team of PR professionals and journalists from a cross section of organisations and provides PR resources, tips, discussions, tools, and analysis of the PR practice, industry developments, trends, issues, and media developments. The initiative is an attempt to gather some of the experienced and young minds from the Indian PR industry, share them freely with one and all, have a discussion, and help take the industry forward. The blog is read by more than 1000 PR professionals across levels and organisations, marketing professionals, journalists, mass communication students, and marketing bloggers in India, US, Europe, and the Asia Pacific.
For more information, please visit www.IndiaPRblog.com
blogs, internet, PR, writing, movies, music, web2.0, PR2.0, SEO tools, technology, second life, swimming, trekking, rafting, and catching up on my sleep