eMarketing Consultant : experienced with inbound marketing solutions provider for bloggers and corporate. Web Dev.
Canada
- Current
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- e-Marketing Consultant - Customizer for Professional Blogging at Antilop NEWMEDIA (Self-employed)
- eMarketing Consultant & Webmaster at Jeto - Husky France
- Past
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- Researcher at Université du Québec à Trois-Rivières
- Business Solution Consultant - junior at Canon Inc.
- Pre-Sales Manager at Toshiba Inc.
- Technical salesman & marketing assistant at Stocko Contact
- Education
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- Université du Québec à Trois-Rivières
- Institut Supérieur Européen de Gestion
- École Supérieure de Commerce
- Recommended
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5 people have recommended Patrice - Connections
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53
connections
- Industry
- Marketing and Advertising
- Websites
Patrice Albertus’s Summary
eMarketing campaigns and Analytics data become only relevant when both can act as key decision-making issues for corporate business strategy. That's what convergence between my different positions from web dev, Internet Marketing and recently SEO, Blog & Inbound Marketing show me during the last 7 years.
Practice and achievements gave me solutions and tools to be able building performance indicator dashboards for CEO and exec: ease to summarize across keyword performance, visitor footprint, conversions and of course impact on business and marketing goals. Here's my ability creating a framework for next projects.
Right now, interesting issue comes on inbound marketing and how to plan a profitable model for corporates and high-content publisher Blog integration.
Patrice Albertus’s Specialties:
Search Marketing (Google AdWords individual Qualified - June 2008), Keyword Performance Indicators (KPI).
Inbound marketing, Off-page (networking, widgets, APIs, digg-like,...), social media press release qualifications, widget marketing, Pro Blogging services.
Web Development (XHTML, CSS, PHP, SQL), On-page criterias with Search Engine Optimization (SEO), Content Management (CMS), Wordpress power-user with customized CSS/XHTML validated Templates design.
Patrice Albertus’s Experience
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e-Marketing Consultant - Customizer for Professional Blogging
Antilop NEWMEDIA (Self-employed)
(Self-Employed; Myself Only; Marketing and Advertising industry)
June 2005 — Present (3 years 2 months)
AntiloP NEWMEDiA Services:
[eMarketing] More information sources but less control, don't panic, forget the bias that you think you're in control. Lead your content to desired targets with AntiloP eMarketing plan. Framework tools to support your conversion leads, leveraging and sales.
[SEO, Inbound Marketing] Most of your incoming visitors never heard from your marketing before... Social media, RSS feeds, influencer bloggers and all these off-page incomes, here are your new opportunities to spread all you stories. AntiloP program on SEO and viral marketing will get you more users, more subscribers and more authority on your content than irrelevant interrupted prospect from interruptive classic marketing.
[Web Dev] Nowadays web strategies suppose on-page SEO development: AntiloP NEWMEDiA layouts suppose thinking your web media like an ergonomic content oriented tool for user and a keyword-rich oriented relevant tool for search engines. Think different, think PageRank! -
eMarketing Consultant & Webmaster
Jeto - Husky France
(Privately Held; 11-50 employees; Building Materials industry)
May 2002 — Present (6 years 3 months)
Main goals:
- Website organic ranking (1st page on Google for 6 relevant market keyword, 2nd page for 8 other one)
- Search marketing campaigns (AdWords, Overture, AdCenter and main influencers forums)
- Conversion rate increase with SEO, inbound marketing modules, widgets, and corporate blog.
- Website new version: optimized navigation, user-friendly applications, Flash RIA
Other achievements:
- Creation of the new graphic charter in link with the new product range.
- Installation of the new website with integrated Intranet gate for retailers.
- Direct marketing: interactive CD, presentation of the catalogue.
- Creation of the new printed supports: folders, cards produced, and tools for promotion. -
Researcher
Université du Québec à Trois-Rivières
(Educational Institution; 1001-5000 employees; Research industry)
September 2006 — July 2007 (11 months)
» 1 scientific article in the Canadian Policy Research Networks
» 1 public article for the Réseau de l'Action Bénévole du Québec
.: Installation of a srategy & methodology within scientific criterias.
.: Conceptualization: Study from specifies of the quebecor volunteering and participation, stakes and cultural differences between Quebec and Canada.
.: Contextualisation: qualitative search - focus-groups. -
Business Solution Consultant - junior
Canon Inc.
(Public Company; 10,001 or more employees; Printing industry)
January 2004 — December 2004 (1 year)
» Recruited from TOSHIBA by the sales manager
.: Integration of the consulting work with the operating mode of the company
.: Creation of one solutions business audit for the large customers accounts
.: Participation in the installation of methods of pre-sale and follow-up of the projects. .: Management and organization of the showroom for the solutions presentations
.: Event-driven: Organization of fairs and “pull” sales actions -
Pre-Sales Manager
Toshiba Inc.
(Public Company; 10,001 or more employees; Printing industry)
October 2002 — December 2003 (1 year 3 months)
.: New job creation (tasks, procedures of operation, formation salesmen).
.: Trainer dedicated for the print solutions
.: Answer to public market proposal (qualification, tenders, figuring, defence).
.: Management and organization of the showroom -
Technical salesman & marketing assistant
Stocko Contact
(Privately Held; 201-500 employees; Electrical/Electronic Manufacturing industry)
May 1998 — June 2000 (2 years 2 months)
.: Follow-up customers on the Great East of France.
.: Prospection and creation of new clients accounts.
.: Marketing & Communication
Patrice Albertus’s Education
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Université du Québec à Trois-Rivières
Master, Letter & Social Communication, 2005 — 2007
.: Mass Communication: Specialization information & communication technologies (ICT). Approach of micro & macro-economic media (Mutimedias groups, Internet, Press).
.: Essay theme: media ownership concentration and convergences- Activities and Societies:
- .: Project management within industries of the culture and the communication: Dies of the edition, the book, the cinema and television. Approach the various economic models in cultural industries (external effects and increasing outputs). Theoretical analysis and setting in context of the stakes sociopolitic of industries of information.
.: Communication in public sphere: Study of the various approaches of communication out-media and the promotional strategies in public relations.
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Institut Supérieur Européen de Gestion
Master, Marketing, 2000 — 2002
Best grade on final graduate Marketing plan (Nestlé company case)
- Activities and Societies:
- - Marketing plan (Mix, Rations), Cases study, Direct Marketing.
- International trade, english and german in business situations
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École Supérieure de Commerce
Bachelor, Sales & Customer service, 1998 — 2000
Creation of a management tool of customers with filtering and requests under Access.
- Activities and Societies:
- - Service with the customers: trade negociation and prospection.
- Sales promotion: Commercial actions, creation of tools of assistance to the sale, animation of events.
- Valorization of customers: qualification of a wallet customers
Additional Information
Patrice Albertus’s Websites:
Patrice Albertus’s Interests:
.oO Running (1min38sec. half-marathon Canmore 2007) .oO Ski & Snowboard (but more ski!) - Cross & Freeride (Alpes - Mt Baker, US - Rockies Mountain, Canada) .oO Badminton .oO Swimming
Patrice Albertus’s Groups:
.oO Gooruze
.oO Facebook : FrenchWeb, Web Analytics World, Mashable France,
.oO Mashable
.oO www.wordpress-fr.net / Wordpress
.oO LastFM : Trip Hop, Downtempo forums
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French Web 2.0 member -
eMarketing Association Network member -
Fans of Mashable member
Patrice Albertus’s Honors:
2002 - TOSHIBA & FITEC Pre-sales manager, major promotion : expert knowledge in business solution integration with network environment and user-friendly services (print services, mailbox, database, java applications).
2007 - Essay theme selected for ACFAS 2007 annual congress
2007 - CPRN (Canadian Policy Research Networks) scientific article on Democracy, Governance and Citizenship
Patrice Albertus’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
