
High-tech management consultant and start-up entrepreneur (www.chip-start.com).
San Francisco Bay Area

High-tech management consultant and start-up entrepreneur (www.chip-start.com).
San Francisco Bay Area
Senior executive with substantial experience in the semiconductor intellectual property (SIP) and engineering design automation (EDA) fields. A highly motivated leader with an emphasis on partnerships. Focused on strategic accounts with large, mutual upside.
25+ years sales experience in Semiconductor IP, EDA, and Design Services specializing in strategic selling, uncovering new opportunities, negotiating, and closing deals. Leads by example.
(Semiconductors industry)
April 1998 — Present (11 years 8 months)
About ChipStart
Headquartered in Palo Alto, CA, ChipStart LLC (www.chip-start.com) was founded in 1998 with the mission to be a leading value-added reseller (VAR) of best-in-class engineering design automation (EDA) and semiconconductor intellectual property (IP) tools and solutions. The team has over 40 years expertise in all aspects of the semiconductor design cycle (concept to design implementation to GDSII mask generation).
Over the last year, there has been a significant rise to the cost of sales and support of EDA and IP ptoducts and solutions. As a result, small- to medium-sized developers of best-in-class solutions require a sales and support team closer to the customer. The intrinsic value ChipStart provides is better customer outreach and support, intimate territory knowledge, targeted on-demand marketing (TOM) capability and flexible pricing models.
(Privately Held; Semiconductors industry)
December 2007 — October 2008 (11 months)
Sonics Inc.® is the premier supplier in the interconnect segment of the Semiconductor Intellectual Property (SIP) market. Sonics offers SMART InterconnectTM solutions and Memory Management products that facilitate the rapid development of Systems on A Chip (SoC) for embedded systems markets. SMART Interconnect solutions combine advanced fabrics and optionally data flow services that replace the need for SoC developers to design, verify and maintain similar complex functions on their own.
By using SMART Interconnect solutions, SoC developers can also shift interconnect and intellectual property design and verification from the physical design to the architectural exploration phase of the chip development process.
The utilization of Sonics’ products has demonstrated repeatedly that SoCs can now be developed in a fraction of the time and at a fraction of the cost when compared to architecting Interconnect solutions in house.
(Privately Held; 11-50 employees; Semiconductors industry)
April 2005 — July 2008 (3 years 4 months)
Elliptic is dedicated to the needs of the security IP market. To serve this need well, Elliptic has expertise in semiconductor IP through its veteran SoC development team, and software IP that includes core interface software and stack development. Elliptic also invests heavily in standards activities including the IEEE, the IETF and industry forums as required to be sure our cores and software are fully compliant to the latest security standard in each of the markets Elliptic serves.
Many of Elliptic's competitors derive their IP from SoC designs making the design rigid and difficult to integrate. Elliptic designs its IP from the ground up making it fully adaptable to customers' needs. As the team knows SoC design, customers often leverage this expertise to help architect their designs to reach an optimum trade-off in performance, cost and power dissipation that is required to be successful in their target markets.
(Public Company; 201-500 employees; VIRL; Semiconductors industry)
May 2001 — October 2007 (6 years 6 months)
Virage Logic (NASDAQ: VIRL) is a global leader in embedded memory IP. To meet customer design goals with the highest level of quality, Virage Logic products are production tested, and optimized for area, power and speed. These products include embedded memory cores, which are critical components of communications, consumer and computer products including switches, routers, modems, cellular phones, set-top boxes, HDTVs, DVD players and PCs. In addition, the company offers software tools and custom memory design services.
Virage Logics customers include ASIC/custom SoC designers, fabless semiconductor companies targeting pure-play foundries, and semiconductor companies.
For more information, please visit www.viragelogic.com
(Public Company; 501-1000 employees; LAVA; Semiconductors industry)
1999 — 2001 (2 years )
(Semiconductors industry)
1998 — 2001 (3 years )
(Privately Held; 11-50 employees; Semiconductors industry)
1998 — 2000 (2 years )
Company sold to InSilicon in September 2000.
(Public Company; Semiconductors industry)
1998 — 1999 (1 year )
(Public Company; 1001-5000 employees; SNPS; Semiconductors industry)
1995 — 1998 (3 years )
(Semiconductors industry)
1991 — 1995 (4 years )
(Public Company; 201-500 employees; DAIO; Electrical/Electronic Manufacturing industry)
1986 — 1991 (5 years )
(Privately Held; 11-50 employees; Computer & Network Security industry)
1983 — 1984 (1 year )
(Privately Held; 11-50 employees; Electrical/Electronic Manufacturing industry)
1980 — 1982 (2 years )
Strategic Microelectronics Council of ITAC (www.itac.ca), OFDM
President's Club, 1995-1996, 2001-2004
President's Club, Salesperson of the Year, 2005