Art Director\ACD\24/7 Creative Madman\Sleep Hater
Greater Los Angeles Area
- Current
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- Art Director/ACD/24/7 Creative Madman at TBWA\Chiat\Day
- Past
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- Sr. Art Director at Saatchi & Saatchi LA
- Freelance Sr. Art Director at Omelet LA
- Freelance Art Director at Trailer Park Advertising
- Interactive Art Director at Petrol Advertising
- Interactive Art Director at Real Pie Media
- Freelance Art Director at Di77 Advertising
- Art Director at Eritmo.com
- Copywriter at NBC Telemundo
- Education
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- Art Center College of Design
- Recommended
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25 people have recommended Francisco (Pakko) - Connections
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446
connections
- Industry
- Marketing and Advertising
- Websites
Francisco (Pakko) De La Torre-Rocha’s Summary
Art Director with Internet, Advertising, Broadcast & Print Production background with a strong passion for finding unique ways to reach consumers and solve difficult marketing problems.
Francisco (Pakko) De La Torre-Rocha’s Specialties:
Concepting for Online Advertising, Banner Ads, Rich Media Ads, Webisodes, Advertorials, Social Network Advertising, Viral Advertising, Subliminal Advertising, Branded Content, Blogs, Google Keywords, Print & Television Advertising, Radio Ads. Also Specializing in Integrated Storytelling, Idea Brainstorming, Branding Assignments, Photoshoot Supervising, Vendor Management, Planning & Strategy Support, Client Pitching and Putting Out Other People's Fires.
Francisco (Pakko) De La Torre-Rocha’s Experience
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Art Director/ACD/24/7 Creative Madman
TBWA\Chiat\Day
(Public Company; 501-1000 employees; OMC; Marketing and Advertising industry)
August 2008 — Present (4 months)
Brands: Nissan, Gatorade, Energizer & New Business Pitches
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Sr. Art Director
Saatchi & Saatchi LA
(Public Company; 201-500 employees; PUB; Marketing and Advertising industry)
August 2007 — September 2008 (1 year 2 months)
Brands: Toyota
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Freelance Sr. Art Director
Omelet LA
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 2007 — August 2007 (2 months)
Brands: Microsoft & Vivendi Universal
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Freelance Art Director
Trailer Park Advertising
(Privately Held; 201-500 employees; Marketing and Advertising industry)
February 2007 — July 2007 (6 months)
Clients/Brands: Disney, Fox, Midway, THQ
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Interactive Art Director
Petrol Advertising
(Privately Held; 11-50 employees; Marketing and Advertising industry)
October 2005 — February 2007 (1 year 5 months)
Clients/Brands: Capcom, Paramount Pictures, Speed TV, NBC, Namco/Bandai
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Interactive Art Director
Real Pie Media
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2005 — December 2005 (1 year)
Brands/Clients: Time Warner Media, Touchtones Pictures, Disney
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Freelance Art Director
Di77 Advertising
(Privately Held; 51-200 employees; Marketing and Advertising industry)
July 2002 — January 2005 (2 years 7 months)
Brands: Verizon Wireless, NBC, Aveda, Telemundo, TV Azteca
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Art Director
Eritmo.com
(Privately Held; 51-200 employees; Marketing and Advertising industry)
September 1999 — July 2002 (2 years 11 months)
I came up with the concept to create a Latin Music Portal that would be accessible via 8 different countries. I was able to attract investment funds from Vivendi Universal, as well as Merryl Lynch. I also incorporated solid partnerships with Enrique Iglesias, MSN, Yahoo en Espanol and Terra.com. The site went on to become one of the top latin music destinations in the late 1990's. My main duties evolved from concepting new areas for the site, to managing a creative staff of young designers and programmers consisting of 25 people around the world.
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Copywriter
NBC Telemundo
(Public Company; 1001-5000 employees; Broadcast Media industry)
May 1997 — September 1999 (2 years 5 months)
Wrote concepts for various Advertising Agencies such as: Ogivly, La Agencia de Orci & Asociados, Al Punto Advertising as well as for direct station clients such as Carl's Jr., Toyota, HP. Also wrote daily :15 and :30 second promotions for the 6pm and 11pm local news TV shows.
Francisco (Pakko) De La Torre-Rocha’s Education
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Art Center College of Design
Advertising
- Work exhibited at the prestigious Art Center College of Design Willamson Gallery in 5 semesters in a row
Additional Information
Francisco (Pakko) De La Torre-Rocha’s Websites:
Francisco (Pakko) De La Torre-Rocha’s Interests:
inventing new and odd sushi types, exotic british cars, electronic music from far away lands, old fashioned ice hockey, little and unknown bars in Koreatown, exotic foods with odd names, one-man crew with zero budget creative experiments, web 3.0 mashups & using the "Secret" to hide the secret.
Francisco (Pakko) De La Torre-Rocha’s Groups:
NY Art Director's Club
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Online Advertising Professionals -
Advertising professionals -
ID\TBWA -
Art Center College of Design Alumni Group -
Saatchi & Saatchi LA Alumni -
Saatchi & Saatchi Employees & Alumni
Francisco (Pakko) De La Torre-Rocha’s Honors:
2007 DAVEY AWARD Commercial Gold Winner - LA Care "Oranges"
2006 Winner WEBAWARD WEB MARKETING ASSOCIATION - Dead Rising Website (xbox 360)
2 Golden Mikes for Advertising/Production campaign during career at NBC/Telemundo
Winner in the Advocacy Category of the 2001 Oticon Focus on People Awards.
Work exhibited at the prestigious Art Center College of Design Willamson Gallery: Summer 2004, Fall 2004, Spring 2005 & Summer 2005
Francisco (Pakko) De La Torre-Rocha’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
