Francisco (Pakko) De La Torre-Rocha

Current

• 24/7 Creative Madman at Ogilvy & Mather

Past

• Art Director/ACD at TBWA\Chiat\Day
• Sr. Art Director at Saatchi & Saatchi LA
• Freelance Sr. Art Director at Omelet LA

• Freelance Art Director at Trailer Park Advertising
• Interactive Art Director at Petrol Advertising
• Interactive Art Director at Real Pie Media
• Freelance Art Director at Di77 Advertising
• Interactive/Integrated Art Director at Eritmo.com
• Copywriter at NBC Telemundo

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6 more...

Education

• Art Center College of Design

Recommended

32 people have recommended Francisco (Pakko)

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Portfolio
• My Blog

Francisco (Pakko) De La Torre-Rocha’s Summary

Creative Director/Art Director with Internet, Advertising, Broadcast & Print Production background with a strong passion for finding unique ways to reach consumers and solve difficult marketing problems.

Francisco (Pakko) De La Torre-Rocha’s Specialties:

Concepting / Management for all aspects of online advertising such as standard and rich media ads, iPhone Apps, webisodes, advertorials, social network advertising, viral advertising, subliminal advertising, branded content, blogs, contextual advertising, print & television. Also specializing in management of creatives via rapid brainstorming, brand/concept development, shoot supervision, vendor selection, planning & strategy support, client pitching. Adept at putting out other people's fires.

Francisco (Pakko) De La Torre-Rocha’s Experience

• 24/7 Creative Madman

  Ogilvy & Mather

  (Public Company; WPP; Marketing and Advertising industry)

  April 2009 — Present (8 months)

  Brands: Cisco, AM/PM, Nature Made, Yahoo, Vodafone and New Business Pitches Specialist.

• Art Director/ACD

  TBWA\Chiat\Day

  (Public Company; OMC; Marketing and Advertising industry)

  July 2008 — April 2009 (10 months)

  Brands: Nissan, Gatorade, Pepsi, Energizer & New Business Pitches Specialist.

• Sr. Art Director

  Saatchi & Saatchi LA

  (Public Company; PUB; Marketing and Advertising industry)

  August 2007 — September 2008 (1 year 2 months)

  Brands: Toyota & Saatchi & Saatchi and London office New Business Support

• Freelance Sr. Art Director

  Omelet LA

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  July 2007 — August 2007 (2 months)

  Brands: Microsoft & Vivendi Universal, new business pitches

• Freelance Art Director

  Trailer Park Advertising

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  February 2007 — July 2007 (6 months)

  Clients/Brands: Disney, Fox, Midway, THQ

• Interactive Art Director

  Petrol Advertising

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  October 2005 — February 2007 (1 year 5 months)

  Clients/Brands: Capcom, Paramount Pictures, Speed TV, NBC, Namco/Bandai

• Interactive Art Director

  Real Pie Media

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  January 2005 — December 2005 (1 year )

  Brands/Clients: Time Warner Media, Touchtones Pictures, Disney

• Freelance Art Director

  Di77 Advertising

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  July 2002 — January 2005 (2 years 7 months)

  Brands: Verizon Wireless, NBC, Aveda, Telemundo, TV Azteca

• Interactive/Integrated Art Director

  Eritmo.com

  (Marketing and Advertising industry)

  September 1999 — July 2002 (2 years 11 months)

  I came up with the concept to create a Latin Music Portal that would be accessible via 8 different countries. I was able to attract investment funds from Vivendi Universal, as well as Merryl Lynch. I also incorporated solid partnerships with Enrique Iglesias, MSN, Yahoo en Espanol and Terra.com. The site went on to become one of the top latin music destinations in the late 1990's. My main duties evolved from concepting new areas for the site, to managing a creative staff of young designers and programmers consisting of 25 people around the world.

• Copywriter

  NBC Telemundo

  (Broadcast Media industry)

  May 1997 — September 1999 (2 years 5 months)

  Wrote concepts for various Advertising Agencies such as: Ogilvy & Mather, La Agencia de Orci & Asociados, Al Punto Advertising as well as for direct clients such as Carl's Jr., Toyota, HP. Also wrote daily :15 and :30 second promotions for the 6pm and 11pm local news TV shows.

Francisco (Pakko) De La Torre-Rocha’s Education

• Art Center College of Design

  Advertising

  - Work exhibited at the prestigious Art Center College of Design Willamson Gallery in 5 semesters in a row

Additional Information

Francisco (Pakko) De La Torre-Rocha’s Websites:

• My Portfolio
• My Blog

Francisco (Pakko) De La Torre-Rocha’s Interests:

inventing new and odd sushi types, exotic british cars, electronic music from far away lands, old fashioned ice hockey, little and unknown bars in Koreatown, exotic foods with odd names, one-man crew with zero budget creative experiments, web 3.0 mashups & using the "Secret" to hide the secret.

Francisco (Pakko) De La Torre-Rocha’s Groups:

NY Art Director's Club, L.A. Digital

•    Online Advertising Professionals
•    thinkLA
•    Advertising Professionals
•    ID\TBWA
•    Digital LA
•    FWA
•    Art Center College of Design Alumni Group
•    Creative Intensive Network - For All Advertising Creatives
•    Saatchi & Saatchi LA Alumni
•    Saatchi & Saatchi Employees & Alumni
•    Artisan Creative

Francisco (Pakko) De La Torre-Rocha’s Honors:

3 Catalyst Interactive Advertising Awards 2009: Nissan Cube Rich Media Winner, Nissan Cube New/Emerging Media Winner & Judges Choice.

Featured in Creativity Magazine 2008 - Sequoia Campaign

2007 DAVEY AWARD Commercial Gold Winner - LA Care "Oranges"

2006 Winner WEBAWARD WEB MARKETING ASSOCIATION - Dead Rising Website (xbox 360)

2 Golden Mikes in 1999 for Advertising campaign during career at NBC/Telemundo

Winner in the Advocacy Category of the 2001 Oticon Focus on People Awards.

Work exhibited at the prestigious Art Center College of Design Willamson Gallery

Francisco (Pakko) De La Torre-Rocha’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch