
Chief Marketing Officer
San Francisco Bay Area

Chief Marketing Officer
San Francisco Bay Area
Highly accomplished marketing professional uniquely combines product marketing expertise with an extensive communications/PR background. Leverages effective strategy/execution of programs to strengthen brand identity, launch new products, and grow existing products. Results-oriented, decisive leader with proven success expanding sales/lead channels and securing strategic alliances. Highly creative; adept at developing innovative products and devising revenue growth strategies. Critical change agent; proficient at introducing marketing initiatives that create new categories, differentiate from competitors, and increase sales.
Strategic Planning • Product Differentiation • Channel Marketing • Technology Products • Change Management • Program Launch/Management • Marketing/Sales/Promotional Strategies • Strategic Partnerships • P&L • B2B/B2C • Mature/Emerging Markets • Market Research/Analysis • Media Strategies • Team Building • Messaging • Branding/Positioning • Training/Mentoring • Team Leadership
(Privately Held; Computer Software industry)
November 2008 — Present (9 months)
Head of marketing and member of the management team for fast-growing SaaS company.
(Computer Software industry)
July 2007 — July 2008 (1 year 1 month)
Head of marketing and member of management team for global, fast-growing Benchmark/Virgin funded company focused on driver safety technology for both consumers (teenage driver safety products) and businesses. Positioned company for strong success by rebranding around "green" benefits and leveraging social media and PR to drive awareness quickly.
(Public Company; 1001-5000 employees; PHH; Logistics and Supply Chain industry)
January 2005 — July 2007 (2 years 7 months)
Top marketing and product development executive and member of senior management team at billion dollar public (NYSE:PHH) services company specializing in technology, management services, strategic consulting and financing for large commercial fleets. Customers include 1/3 of the Fortune 1000.
Responsibilities include product management, new product development, directing company growth strategies, global marketing, product marketing, market research, advertising, public relations, customer programs, and lead generation
(Public Company; 10,001 or more employees; orcl; Computer Software industry)
January 2002 — December 2004 (3 years)
(Public Company; 10,001 or more employees; orcl; Computer Software industry)
January 2000 — January 2002 (2 years 1 month)
(Public Company; 10,001 or more employees; orcl; Computer Software industry)
January 1996 — January 1999 (3 years 1 month)
(Computer Software industry)
January 1996 — January 1997 (1 year 1 month)
(Computer Software industry)
1994 — 1996 (2 years)
• Managed agency team that launched the IBM Internet and Electronic Commerce Divisions and IBM’s first set of products in these areas.
• Served as on-site PR consultant to newly formed IBM Electronic Commerce Division during evolution of division from inception to product and strategy planning phases, through product launch.
(Privately Held; 51-200 employees; Computer Software industry)
May 1994 — May 1996 (2 years 1 month)
Doctorate program in Media Ecology 1992 — 1994
MA - ABD , Political Science , 1992 — 1994
B.A. , Political Science , 1987 — 1992