Paige Hall

President & CEO of AboutFace

Greater Atlanta Area

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Paige Hall’s Summary

Before founding AboutFace™ in 1995 (formerly The Secret Shopper Company), Paige Hall started the secret shopping program at Boar's Head Provision Company. She then moved on to become the Director of Training for the Hartsfield-Atlanta Airport's parking operation. There she was able to improve customer service 16% within 6 months.

AboutFace has helped measure and improve the performance of millions of sales and service personnel, increasing revenue at these companies almost 1 billion dollars over the last 13 years. AboutFace has earned 6.2 times more awards than any other company in the industry. Hall has been voted industry leader 5 years running by the NCPMS. These accolades are flattering, but Hall is most proud of the day-to-day efforts of the staff at AboutFace. Recent nominations include: Business woman of hte Year, Rising Star, Excel Awards, Inc. 5,000, etc.

Standards are high, and the company is staunchly committed to fresh, innovative and clever ideas that drive topline revenue.

Hall is a popular public speaker who is often called upon to share her expertise in customer experience innovation and strategy, employee development, frontline performance improvement, training and marketing research (specifically secret shopping and ground intelligence). Her style is evident in her creative 'Customer Experience Vigilante' blog. Take a look: www.customerexperiencevigilante.com.

Paige Hall’s Specialties:

customer experience design, engineering and strategy, performance improvement expert, brand prominence specialist, mystery shopping/secret shopping, , competitive intelligence, organizational and business development, professional speaker, trainer/facilitator.


Paige Hall’s Experience

  • President & CEO

    AboutFace Corp.

    (Privately Held; Market Research industry)

    October 1995Present (13 years 10 months)


Additional Information

Paige Hall’s Websites:

Paige Hall’s Groups:

Mystery Shopper Provider's Association, American Society of Training & Development, Society of Competitive Intelligence, Dunn & Bradstreet, Better Business Bureau, Metropolitan Atlanta Chamber of Commerce

  •    eMarketing Association Network
  •    Mystery Shopping Providers Association
  •    Customer Experience Professionals
  •    Expert Pricing
  •    SpeakerMatch
  •    Customer Experience Management
  •    Customer Experience Management Professionals
  •    Luxury Economics
  •    Certified Women's Business Enterprise
  •    Henderson High School Graduates
  •    The IDEA (International Designed Experiences Alliance)
  •    Optimising Customer Experience - OCE
  •    TopSource Marketing, Advertising & Merchandising
  •    TrainerView.com (Speakers/Trainers)

Paige Hall’s Honors:

2008 Awards

• Finalist National Assn. of Women Business Owners Business Owner of the Year
• Finalist WBENC Growing Star Business Owner of the Year


2007 Awards

• Nominated Inc. 5,000 - 2 categories

Industry Awards - 2001 - 2005
• Staff (3 time winner)
• Commitment to Education Award (3 time winner)
• Leader of Year to Paige Hall, CEO (5 time winner)
• Fastest Paying Company (2 time winner)
• Industry Website (5 time winner)
• Outstanding Community Service (3 time winner)


Paige Hall’s Contact Settings

Interested In:

  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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