Paige Beal

Paige Beal

Associate Professor Sport, Art & Entertainment Management Point Park University School of Business

Location
Greater Pittsburgh Area
Industry
Marketing and Advertising

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Paige Beal's Overview

Current
  • Associate Professor School of Business at Point Park University
  • Owner at Moxie Marketing Media Consultancy
Past
  • Site Manager Pittsburgh.com at Cox Interactive Media
  • Regional Sales Manager at AT&T / TCI / Comcast Spotlight
  • General Sales Manager at 3WS, WWSW FM Clear Channel
  • General Manager, Sales Manager, Promotions Director at Benns Communications
  • Owner at WPME FM
  • On air talent/Program Director at WTRI FM, WESM AM and FM, WQZQ FM
Education
  • University of Pittsburgh - Joseph M. Katz Graduate School of Business
  • Hood College
Recommendations

11 people have recommended Paige

Connections

500+ connections

Websites

Paige Beal's Summary

Associate Professor in Sport, Arts and Entertainment Management at the Point Park University School of Business teaching graduate and undergraduate courses in advertising, marketing and new media. Author in progress of undergraduate text "Entertainment Marketing and Media Essentials".

Teaching builds on 20 plus years successfully managing media properties including internet, cable, radio, and print (details) at Cox, Clear Channel and Comcast Spotlight. MBA from the University of Pittsburgh Katz Graduate School of Business. Current board member of the Media Association of Pittsburgh (MAP) and the New Hazlett Theater. Graduate of Leadership Pittsburgh, member of the American Marketing Association, the International Radio and Television Society Foundation, Inc, and IEG sponsorship.com. Past president of the Pittsburgh Radio and TV Club (now MAP) and grateful recipient of “Best Media Professional” and “Best Internet Professional” and Art Stein Award..

Email: pbeal@pointpark.edu

Specialties

Entertainment and media marketing, marketing and advertising research, internet and emerging technology and the impact of all on consumer behavior.

Paige Beal's Experience

Associate Professor School of Business

Point Park University

Educational Institution; 1001-5000 employees; Higher Education industry

September 2001Present (10 years 10 months) Greater Pittsburgh Area

Sport, art& entertainment management, graduate and undergraduate courses in marketing, advertising with specialty courses in internet marketing and media management.

Owner

Moxie Marketing Media Consultancy

December 2000Present (11 years 7 months)

Marketing and media management consultancy. Specialize in new media sales training.

Site Manager Pittsburgh.com

Cox Interactive Media

Privately Held; 201-500 employees; Internet industry

19992001 (2 years)

Managed Cox internet in Pittsburgh including Pittsburgh.com, and partner WPXI.com along with several radio websites

Regional Sales Manager

AT&T / TCI / Comcast Spotlight

Public Company; 1001-5000 employees; CMCSA; Marketing and Advertising industry

19991999 (less than a year) Greater Pittsburgh Area

Managed the Pittsburgh east team when it was owned by Cable AdNet. Managed the regional team as ownership was transitioning from TCI to AT&T. Went on to consult Comcast Spotlight for over 5 years.

General Sales Manager

3WS, WWSW FM Clear Channel

19951998 (3 years) Greater Pittsburgh Area

National and local sales management

General Manager, Sales Manager, Promotions Director

Benns Communications

19821995 (13 years) Norfolk, Virginia Area

Working for this broadcast company in their Norfolk, VA and Pittsburgh, PA stations (WMYK FM and WRRK FM respectively) gave me the opportunity to grow from promotions director, to sales manager and then to general manager within a variety of formats including urban, ac, gospel, and rock.

Owner

WPME FM

19861993 (7 years) Topsham, ME

Acquired the FCC license, subsequently built and sold this station.

On air talent/Program Director

WTRI FM, WESM AM and FM, WQZQ FM

January 1977December 1981 (5 years) Brunswick MD, Martinsburg W.VA, Norfolk, VA

On air talent for country radio station, Program Director and on air talent for an adult contemporary and Program Director and on air talent for contemporary hit radio, respectively.

Paige Beal's Education

University of Pittsburgh - Joseph M. Katz Graduate School of Business

MBA, Business

19941998

Hood College

B.A., Double Major: Sociology and Psychology

19741978

Paige Beal's Additional Information

Websites:
Interests:

Right brain: new technology, new media, marketing, advertising Left brain: reading, walking, gardening

Groups and Associations:

Board Member: Media Association of Pittsburgh (past president) and the New Hazlett Theater Member: American Marketing Association, International Radio and Television Society Foundation and IEG Certificates: Quality Matters Peer Certification

Honors and Awards:

“Best Media Professional” and “Best Internet Professional” and Art Stein Award recipient from the Media Association of Pittsburgh.

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