Pablo Sánchez Kohn

Current

Founder & Managing Director at IQ 2.0
Founder & Social-Private Entrepreneur at Familias Transnacionales - Bolivian@s Globales
Co-Founder & Board Director at NEXO Bolivia

see less...

Past

Country Manager Costa Rica at Synovate (formerly Cimagroup)
Qualitative & Ethnographic Research Manager at Synovate Chile
Qualitative Research Manager at Synovate Bolivia

Regional Research Coordinator at Ipsos Apoyo - Bolivia

see less...

1 more...

Education

The George Washington University
Universidad Adolfo Ibáñez
Universidad Católica Boliviana

Colegio Alemán - Deutsche Schule

see less...

1 more...

Recommended

32 people have recommended Pablo

Connections

500+ connections

Industry

Market Research

Websites

Pablo Sánchez Kohn’s Summary

Social Media & Consumer Insights Consultant
Multicultural Marketing Research

Pablo Sánchez Kohn’s Specialties:

Etnografía, Ethnography, Wikonsumer, Netizen, Social Media Research, Consumer Insights, ZMET, wikonsumidor, redes sociales, online social networks, viral marketing, redes semánticas, semantic networks, wikonsumption, archetype research, consumer culture, bottom of pyramid, base de la pirámide, online research, consumer insight innovation, netnography, netnografía,

Pablo Sánchez Kohn’s Experience

Founder & Managing Director

IQ 2.0

(Market Research industry)

February 2008 — Present (1 year 10 months)

IQ 2.0 is a "multinodal" inititiative focused on:

- Creating innovative and well-grounded consumer research methodologies focused on wikonsumer & netizen social networks behavior.

- Providing open workshops and in-company training related to Consumer Insights & Innovation 2.0

WEB 2.0 INTELLECTUAL CAPITAL DEVELOPMENT & TALENT NETWORKING:

- Networking + 3000 Qual-Ethno Innovation Researchers & Clients across +30 countries
Founder & Social-Private Entrepreneur

Familias Transnacionales - Bolivian@s Globales

(Internet industry)

May 2007 — Present (2 years 7 months)

TRANSNATIONAL FAMILIES is an "e-think tank" where researchers and decision-makers meet to exchange ideas, information, experiences, projects and contacts in order to understand-act in favour of the approx. 30 million Latin American migrant workers around the world.

Bolivian@s Globales ir our first endeavour: http://www.bolivianosglobales.com

We are developing now a virtual social network for Latin American expats.
Co-Founder & Board Director

NEXO Bolivia

(Non-Profit Organization Management industry)

February 2004 — Present (5 years 10 months)

NEXO Bolivia is a think-tank & non-for profit civil association focused on Research and Education for Bolivia's Development
Country Manager Costa Rica

Synovate (formerly Cimagroup)

(Public Company; AGS; Market Research industry)

January 2007 — February 2008 (1 year 2 months)

Company Founder and Research Director at Cimagroup Costa Rica. Resposible for Caribbean & Central America Region.

Main Clients: GSK, Tresmontes Lucchetti, CNCH & MindCode.

Creación y Dirección General Cimagroup en Costa Rica, atendiendo la región de Centroamérica y El Caribe.

Conducted several research projects in Dominican Republic, Puerto Rico, Guatemala and Costa Rica, Jamaica, Trinidad and Panamá.
Qualitative & Ethnographic Research Manager

Synovate Chile

(Market Research industry)

June 2004 — December 2006 (2 years 7 months)

I founded the Qualitative & Ethnographic Research Division in Synovate Chile (formerly Cimagroup), increasing + 10% the whole company incomes and exceeding year after year sales expectations.

I was reponsible for attracting and retaining new clients to the Division (such as Nestlé, Coca-Cola, Movistar, BancoEstado, P&G, etc.).

Finally, I leaded the first stage of obtaining ZMET Licensee for the countries where Cimagroup has offices.

ZMET (Zaltman Metaphor Elicitation Technique *) is a patented research tool based on the latest research in the social and biological sciences. Developed by Jerry Zaltman, it is exclusive to Olson Zaltman Associates and the organizations we have trained and licensed to use it. ZMET digs deeper than traditional methods to uncover "hidden knowledge" - the underlying beliefs and feelings that influence the behavior of consumers and other stakeholders.
Qualitative Research Manager

Synovate Bolivia

(Market Research industry)

June 2002 — May 2004 (2 years )

Dirección general de la unidad de negocios de estudios cualitativos, aportando a Synovate Bolivia (formerly Cimagroup) con aprox. el 30% de la facturación anual. En 24 meses logré incrementar y consolidar una cartera de clientes que incluyó Burger King, Nestlé, Coca-Cola, Entel, Quilmes, Yanbal, Kimberly Clark, DAI, etc.
Regional Research Coordinator

Ipsos Apoyo - Bolivia

(Public Company; Market Research industry)

February 1999 — December 2000 (1 year 11 months)

Dirección de estudios cualitativos y cuantitativos a nivel local y nacional. Creación de la oficina en la ciudad de Santa Cruz, la ciudad más dinámica de Bolivia.

Pablo Sánchez Kohn’s Education

The George Washington University

Campañas por el Cambio - Nuevas Tecnologías aplicadas al Cambio Social y Político 2009 — 2009
Universidad Adolfo Ibáñez

Msc. , Consumer Behaviour / Comportamiento del Consumidor , 2004 — 2006

El Master tiene la ambición de contribuir a una articulación integradora teórica, metodológica y práctica en este nuevo campo del Consumo, e invita a todos sus participantes a incorporarse a esta desafiante tarea. Se propone explícitamente articular conceptos y tradiciones provenientes de la antropología, sicología, historia, filosofía, sociología, teorías de la comunicación, economía, entre otras.
Universidad Católica Boliviana

Lic. , Psicología / Psychology , 1994 — 1999

Activities and Societies:

Centro de Estudiantes de Psicología.
Colegio Alemán - Deutsche Schule

German & English (8 years) 1982 — 1993

Additional Information

Pablo Sánchez Kohn’s Websites:

Pablo Sánchez Kohn’s Interests:

Me encanta viajar y aprender. He tenido la oportunidad de visitar muchas ciudades en Alemania, India, Nepal, Malasia, Canadá, Estados Unidos, Costa Rica, Colombia, Guatemala, México, República Dominicana, Chile, Perú, Brasil, Paraguay, Uruguay, Argentina, Bolivia. Cine Arte, Etnografía Urbana, Vida Virtual, coleccionar libros, Fotografía, generar y articular redes sociales-profesionales, blogs literarios, Latinoamérica, arqueología, diseño, ciencias cognitivas, Ayahuasca, base de la pirámide, Bottom of Pyramid, Waldorf Education, networking, Etnografía, Ethnography, Wikonsumer, Branding, Social Media Research, Consumer Insights, ZMET, emprendimiento, entrepreneurship, wikonsumidor, redes sociales, online social networks, viral marketing, redes semánticas, semantic networks, wikonsumption, archetype research, consumer culture, cognitive sciences, microfinance, coaching ontológico, bottom of pyramid, base de la pirámide, online research, consumer insight innovation.

Pablo Sánchez Kohn’s Groups:

ESOMAR, AQR, ZMET, QRCA, SAIMO, Insights Qualitativos 2.0, InterNations, Association for Consumer Research, Society for Consumer Psychology, MCC - Master en Comportamiento del Consumidor, Familias Transnacionales, Soy Bolivian@ y vivo en..., Market Research Global Alliance (MRGA), The Wikonsumer Culture