Özgü Güder

Current

• Marketing Manager, Milk&Yogurt at Sutas

Past

• Consultant & Instructor at Marketing&Management Institute
• Category Controller, Chocolate &Gum at Cadbury Schweppes
• Group Product Manager at Fatoş Oyuncak San.Tic A.Ş:

• Owner at Merve Dış Giyim San.Tic.Ltd.

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Education

• Middle East Technical University
• Nişantaşı Kız Lisesi

Recommended

2 people have recommended Özgü

Connections

40 connections

Industry

Marketing and Advertising

Websites

• My Blog
• My Website

Özgü Güder’s Summary

Experienced in food, FMCG, ready to wear, promotion sectors and consultancy in marketing field basically for consumer product industries.
Strategy development based on criteria; fact based, sustainable and competitive for long term commercial success in a given market.
Also experienced in portfolio management,marketing communications, marketing PR with all ATL and BTL strategies, tools and executions.
Above all, interested and works on forming new business models, developing new business ideas, concepts, methodologies.

Özgü Güder’s Specialties:

Marketing strategy, consumer and industry data analysing, portfolio management,commercial strategy development, brand management, marketing communications, marketing PR, media planning,sports marketing,corporate communications, new business and market development

Özgü Güder’s Experience

• Marketing Manager, Milk&Yogurt

  Sutas

  (Privately Held; 1001-5000 employees; Food Production industry)

  January 2008 — Present (9 months)

• Consultant & Instructor

  Marketing&Management Institute

  (Privately Held; 1-10 employees; Management Consulting industry)

  June 2006 — October 2007 (1 year 5 months)

  One of the founders of the institute and the consultant in marketing management field.

• Category Controller, Chocolate &Gum

  Cadbury Schweppes

  (Public Company; 10,001 or more employees; CSG; Consumer Goods industry)

  April 1998 — April 2006 (8 years 1 month)

  Held full executive accountability in marketing strategies, planning and executions concerning full chocolate and gum portfolio of the company.

• Group Product Manager

  Fatoş Oyuncak San.Tic A.Ş:

  (Privately Held; 51-200 employees; Business Supplies and Equipment industry)

  October 1997 — February 1998 (5 months)

  Developing marketing and sales strategies for those produced or imported promotional items, in charge of setting product specifications, pricing and delivery conditions , full B2B customer relations responsibility

• Owner

  Merve Dış Giyim San.Tic.Ltd.

  (Privately Held; 11-50 employees; Textiles industry)

  August 1990 — May 1996 (5 years 10 months)

  As being a member of family company in ready-made clothing business, participated in different roles , leading the company’s client portfolio from domestic retailers to export markets like Middle East countries , Belgium, France and Italy.
  * Account Manager (1990-1992)
  * Sales Manager (1992-1993)
  * Managing Director (1993-1996)

Özgü Güder’s Education

• Middle East Technical University

  BBA, Faculty of Management, 1984 — 1989

  Honors: Awarded Graduate of Management
  Electives focused on marketing and finance

• Nişantaşı Kız Lisesi

  science 1981 — 1983

Additional Information

Özgü Güder’s Websites:

• My Blog
• My Website

Özgü Güder’s Interests:

economics,management,science,technology,marketing,entertainment,sports

Özgü Güder’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch