Özgü Güder

Current

Marketing Manager, Milk&Yogurt at Sutas

Past

Consultant & Instructor at Marketing&Management Institute
Category Controller, Chocolate &Gum at Cadbury Schweppes
Group Product Manager at Fatoş Oyuncak San.Tic A.Ş:

Owner at Merve Dış Giyim San.Tic.Ltd.

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Education

Middle East Technical University
Nişantaşı Kız Lisesi

Recommended

4 people have recommended Özgü

Connections

65 connections

Industry

Marketing and Advertising

Websites

Özgü Güder’s Summary

Experienced in food, FMCG, ready to wear, promotion sectors and consultancy in marketing field basically for consumer product industries.
Strategy development based on criteria; fact based, sustainable and competitive for long term commercial success in a given market.
Also experienced in portfolio management,marketing communications, marketing PR with all ATL and BTL strategies, tools and executions.
Above all, interested and works on forming new business models, developing new business ideas, concepts, methodologies.

Özgü Güder’s Specialties:

Marketing strategy, consumer and industry data analysing, portfolio management,commercial strategy development, brand management, marketing communications, marketing PR, media planning,sports marketing,corporate communications, new business and market development

Özgü Güder’s Experience

Marketing Manager, Milk&Yogurt

Sutas

(Privately Held; 1001-5000 employees; Food Production industry)

January 2008 — Present (1 year 7 months)
Consultant & Instructor

Marketing&Management Institute

(Privately Held; 1-10 employees; Management Consulting industry)

June 2006 — October 2007 (1 year 5 months)

One of the founders of the institute and the consultant in marketing management field.
Category Controller, Chocolate &Gum

Cadbury Schweppes

(Public Company; 10,001 or more employees; CSG; Consumer Goods industry)

April 1998 — April 2006 (8 years 1 month)

Held full executive accountability in marketing strategies, planning and executions concerning full chocolate and gum portfolio of the company.
Group Product Manager

Fatoş Oyuncak San.Tic A.Ş:

(Privately Held; 51-200 employees; Business Supplies and Equipment industry)

October 1997 — February 1998 (5 months)

Developing marketing and sales strategies for those produced or imported promotional items, in charge of setting product specifications, pricing and delivery conditions , full B2B customer relations responsibility
Owner

Merve Dış Giyim San.Tic.Ltd.

(Textiles industry)

August 1990 — May 1996 (5 years 10 months)

As being a member of family company in ready-made clothing business, participated in different roles , leading the company’s client portfolio from domestic retailers to export markets; Middle East countries , Belgium, France and Italy.
* Account Manager (1990-1992)
* Sales Manager (1992-1993)
* Managing Director (1993-1996)

Özgü Güder’s Education

Middle East Technical University

BBA , Faculty of Management , 1984 — 1989

Honors: Awarded Graduate of Management
Electives focused on marketing and finance
Nişantaşı Kız Lisesi

science 1981 — 1983

Additional Information

Özgü Güder’s Websites:

Özgü Güder’s Interests:

economics,management,science,technology,marketing,entertainment,sports

Özgü Güder’s Groups:

Inbound Marketers - For Marketing Professionals
International Network of Social Entrepreneurs
FMCG Professionals (World Wide)
FMCG & CPG (Consultants & Recruiters)
Bright Ideas & Entrepreneurs
Consultants Network
METU Alumni
Web 2.0 Turkey - Webrazzi.com
Social Media Marketing
NETWORK IN TURKEY
METU Alumni - ODTÜ Mezun
Marketing Turk
PROFESSIONALS WINNING ACROSS BORDERS ▪ PWAB ▪ International & Diverse Network of 160+ Countries
TURKISH BUSINESS NETWORK