Social Media Analyst and Writer
New South Wales, Australia
- Current
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- Social Media Communications Director at Share2Grow
- Owner at Allan Cockerill Services
- Past
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- Customer Service Officer at Jones Brothers Transport
- Customer Service Officer at Bathurst Coaches
- Education
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- American Writers & Artists Inc
- Mitchell College
- Connections
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22
connections
- Industry
- Online Media
- Websites
Allan Cockerill’s Summary
Allan (Doug) Cockerill is a writer, web builder and sales consultant specializing in social media.
Helping businesses get their market place conversations in order is his specialty!
How does your business relate to the market place? Are you encouraging feedback from your customers?
One of my favorite quotes is from The Clue Train Manifesto:
‘Markets are conversations - Talk is cheap, silence is fatal!’
If you aren’t engaging with your customers, they could be talking to others, and you may not like what they're saying about YOUR business!!
Allan Cockerill’s Specialties:
Copy Writing, Creative Writing, Mentoring, Encouragement and Instruction, Internet Video techniques, networking.
Allan Cockerill’s Experience
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Social Media Communications Director
Share2Grow
(Marketing and Advertising industry)
August 2007 — Present (2 years)
Exploration and analysis of social media platforms, and how they relate to businesses trying to gain a toehold in this area.
Listening to some marketers would suggest that these platforms are a goldmine waiting to be exploited, but on the other hand, listening to members highlights a lot of resistance to marketers.
My role is to find a way for legitimate marketers to present their products in a good light to mebers of social networks, while working within the guidelines set by the platform's owners. -
Owner
Allan Cockerill Services
(Internet industry)
February 1994 — Present (15 years 6 months)
Sales consultant and copy writing.
As the internet has developed I've turned more to web building and software sales, as well as tracking social media trends!
One of my passions is kick starting web sites that aren't meeting their full potential.
Many businesses want a web site, pay exorbitant fees, but still end up going nowhere with it!
I'm here to help you avoid that mistake! -
Customer Service Officer
Jones Brothers Transport
(Transportation/Trucking/Railroad industry)
August 2004 — October 2007 (3 years 3 months)
Occupational Health and Safety Consultant, Workchoices (part of a group formed within the company to navigate through legislative changes related to the industry), Communications, Tours and driving coaches when required.
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Customer Service Officer
Bathurst Coaches
(Transportation/Trucking/Railroad industry)
October 1991 — August 2004 (12 years 11 months)
This job involved customer care with a range of duties including Occupational Health and Safety, Communications, Tours and driving coaches when required.
Allan Cockerill’s Education
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American Writers & Artists Inc
Copy Writing, Travel Writing 2006 — 2007
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Mitchell College
Business Communications, Writing For Business 1984 — 1984
Additional Information
Allan Cockerill’s Websites:
Allan Cockerill’s Interests:
Copy writing, internet technology, networking
Allan Cockerill’s Groups:
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BizSugar
Allan Cockerill’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
