Owen Pringle

Current

Director of Digital Communications at Amnesty International

Past

Head of Media Services at Southbank Centre
Brand Director, New Media & NPD at BSkyB
Commercial Director, New Media at ITN (Independent Television News)

Director of Sales & Marketing/Co-founder at WideMedia

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Owen Pringle’s Summary

· Currently leading on development and implementation of a global digital strategy for an International NGO, with specific focus on digital brand and content management, consolidation of a multi-language/territory online estate, growth in emerging markets and mobile internet in the Global South.

· Developed and implemented the commercial strategy for own-use and third-party digital content exploitation. Managing a team of business development and advertising sales executives, oversaw P&L of the New Media business unit and exceeded annual income targets by over 30%.

· Managed a Media Services department, responsible for the production and operation of the company’s media and marketing tools. Effectively an in-house creative agency, pitching against external suppliers for internal contracts, the department comprised of Design, Publications, Customer Communications and New Media units.

· Managing a £5m marketing budget, brand directed the introduction of the Personal Video Recorder (PVR) category into the UK marketplace, as well as the relaunch of a series of interactive TV services and flagship web properties.

· Worked on the project team for the launch of a TV news channel and, with Managing Director, assisted in carriage negotiations with DTT and DCAB operators.

· Project managed the implementation of a corporate identity review, encompassing brand hierarchy, development of a brand book, holding internal and external brand alignment workshops, materials planning and overall brand guardianship.

Owen Pringle’s Specialties:

Senior digital communications executive with extensive experience in traditional media. Specifically, strategic and business development accountabilities relating to interactive content and digital product development.

Owen Pringle’s Experience

Director of Digital Communications

Amnesty International

(Non-Profit; Non-Profit Organization Management industry)

November 2007 — Present (2 years 1 month)

- Spearhead the global development and implementation of a multi-platform digital strategy
- Lead the development of an activist-focused digital toolkit for adoption in localised, multi-language markets
- Utilise optimum channels to communicate effectively within growth and emerging markets
- Develop the organisation's capacity for digital work and the strengthening of a coherent roster of digital properties
Head of Media Services

Southbank Centre

(Non-Profit; 201-500 employees; Entertainment industry)

January 2002 — November 2007 (5 years 11 months)

- Reporting into the Marketing Director, managing the department responsible for the development and operation of Southbank Centre's media and marketing tools. Whilst in role, took internet sales from 4% to 65% within three years, introduced an IPTV network across centre, devised five year Digital Strategy, implemented brand identity review and co-wrote CRM Systems Strategy.
Brand Director, New Media & NPD

BSkyB

(Public Company; 10,001 or more employees; BSY; Broadcast Media industry)

April 2000 — September 2001 (1 year 6 months)

- One of four Brand Directors, reporting to the Marketing Director, managing the team responsible for strategic and brand marketing development for Interactive Services, New Media and New Product Development. Worked on the introduction of both TiVo and Sky+ PVRs into the UK marketplace, the UK’s first interactive television betting service, Sky Bet, and the relaunch Sky News Active, Sky Sports Active and Sky Movies Active.
Commercial Director, New Media

ITN (Independent Television News)

(Privately Held; 501-1000 employees; Broadcast Media industry)

December 1997 — April 2000 (2 years 5 months)

- Reporting to the Managing Director of ITN New Media, to devise and implement the long-term commercial strategy for ITN New Media. Managed a business development team tasked with monetising ITN-originated content via the internet, digital television and mobile telephony platforms. Developed UK’s first mobile portal news service with Orange and first VOD news service with Videonet. Other clients included AOL, BT, NTL, RealNetworks and United News & Media.
Director of Sales & Marketing/Co-founder

WideMedia

(Privately Held; 1-10 employees; Online Media industry)

March 1995 — December 1997 (2 years 10 months)

- As Director of Sales & Marketing, positioned WideMedia as a new media communications agency specialising in content creation and online publishing. Clients included Unilever, AOL, Arcadia Group and Conde Nast.