Owen Mack

Current

• Chief of Strategy & Development at coBRANDiT
• President, Owner at KitchenArts

Education

• Washington University in St. Louis

Recommended

22 people have recommended Owen

Connections

176 connections

Industry

Marketing and Advertising

Websites

• coBRANDiT Site
• coBRANDiT Capabilities
• SNCR Awards coB

Owen Mack’s Summary

Owen's marketing interest originates with his involvement in the family retail business, a 70 year old venture with a cult following that generates extensive WOM. Studies at Washington University in St. Louis fused his interest in vernacular design, art events, and business.

In 2003 his annoyance with conventional TV ads led to an epiphany: advertising ought to be about real people in real places discussing real product. A website full of unauthorized documentary "ads" followed, Inc. magazine wrote it up, and a business was born.

Fast forward to now. Owen manages web video shop coBRANDiT in partnership with Jesse Buckley, and coB has become a top go-to source for production, distribution, and insight relating to all things social media video and marketing strategy.

In this role Owen has developed strategy and content for brands, agencies, and organizations of all sizes...from General Motors to PUMA to Pabst Brewing. Owen is constantly seeking new opportunities to make brands relevant to people...and vice versa.

Owen Mack’s Specialties:

Web video production, distribution, consulting. Widgets, social platforms, ad platforms, communities. Word-of-mouth, events, outreach & integration. Strategy related to all of the above.

Additional Information

Owen Mack’s Websites:

• coBRANDiT Site
• coBRANDiT Capabilities
• SNCR Awards coB

Owen Mack’s Interests:

web video, social media applications, marketing, brand communities, word-of-mouth marketing, advertising, events, integration, widgets, blogging, videoblogging, strategy, execution, web 2.0

Owen Mack’s Honors:

SNCR Commendation of Excellence: 2008
Recognizing our work for PUMA Running and ChasingBolt.com

SNCR Award of Excellence: Best of Corporate Videoblogging 2007
Honoring our work on behalf of the Flying Dog Brewery, LLC.

BlogOn Innovator, 2005

Inc. Magazine Coverage: "The People's Marketing" by Rob Walker 08/04

Owen Mack’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• getting back in touch