Ovetta Sampson

Ovetta Sampson

Owner at Faith Inspired Triathlon Training

Chicago, Illinois (Greater Chicago Area)
Marketing and Advertising

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Ovetta Sampson's Overview

  • Communication Analyst at DePaul University
  • Owner at Faith Inspired Triathlon Training
  • Principal at Write Way Writing
  • Web Content Manager at Beginnertriathlete.com
  • Child and Family Editor, reporter at The Gazette
  • Reporter at St. Joseph (Mo.) News-Press

500+ connections


Ovetta Sampson's Summary

I am a highly creative, motivated, beyond-the-call person always up for an exciting, challenging, opportunity that values these strengths. As a veteran communications expert I have worked in marketing, the newspaper industry, online publishing, non-profit development, advertising and any job that includes communicating with others. I've worked in more than 25 countries and have traveled the globe to research, interview and capture stories and I've enjoyed every minute of it. My goal is to be where I am and never long for where I'm not.

Currently, I'm combining my highly unique skills in editing, writing, content development, front-end Web development, HTML5, CSS, JavaScript and Python to carve a space in UX and UA. Nicknamed "The Integrator," by my software developer friends, I help bridge the gap between developers and the users of their products. I'm a Master's candidate in HCI at DePaul University with expected graduation of Fall 2015.

Specialties: writing, editing, managing, training, branding, marketing, producing SEO content and strategy, online publishing and project management, HTML5 and CSS.

Ovetta Sampson's Experience

Communication Analyst

DePaul University

Educational Institution; 1001-5000 employees; Higher Education industry

April 2013Present (1 year 6 months) Greater Chicago Area

I help manage the website and content for DePaul's Driehaus School of Business. Plus I do a little feature writing, newsletter and web designing, editing, coding, SEO strategy and digital marketing and whatever else the Dean's office needs. I love my job and I love the folks with whom I work. It's a rewarding career in education and I can't wait to see what the future brings.


Faith Inspired Triathlon Training

January 2008Present (6 years 9 months) Greater Chicago Area

In 2008, I founded FITT LLC, as a training and coaching summer program for minority youth age 8 to 14 in Colorado Springs. Youth received swim, cycle and run training as well as nutrition plans written by well-known nutritionist Bob Seebohar, who works with Olympic medalists and training plans written by USAT Level 1 coaches.
After moving to Chicago and working with Bernard Lyles and Tri-Masters tri training program for youth, I decided I wanted to transition to offering triathlon training for adults, specifically for minorities who were stymied by the swim.
One month after completing an Ironman race (2.4-mile swim, 112-mile bike, 26.2 run), I received my certification as a swim coach from United States Masters Swimming (USMS). Next step is USAT Level 1 Coaching certification.
In September 2014, FITT partnered with the Ray and Joan Kroc Community Center on Chicago's south side to bring it's first 12-week triathlon training program for adults.
I have done more than 30 races and lost 110lbs on my way to completing Ironman Cozumel in 2013. Other races include 4-1/2 Ironmans, and more than 15 Olympics, sprint triathlons and numerous aquathlons. She’s also competed in several half-marathons, two marathons and numerous 5K’s and 10K’s.
I love the sport of triathlon. I love racing. But I love coaching even more. When you achieve your dream it is only fitting that you turn around and help others achieve theirs as well. There's an Iron-dream in all of us. Are you willing to make it come true?


Write Way Writing

Privately Held; 1-10 employees; Writing and Editing industry

January 2011Present (3 years 9 months) Chicago

WWW is a small but mighty Chicago-based content marketing agency. We provide copywriting, editorial management, copyediting and digital communications services to businesses, individuals and organizations. We empower everyone to share their stories.

I have more than 18 years experience in copywriting and editing for newspapers, publishing houses, marketing agencies and companies and advertising agencies.
My writing has appeared in more than 100 publications worldwide including The Washington
Post, The Seattle Times, The San Jose Mercury News and The Philadelphia Inquirer. I've reported from more than 30 countries on five continents.
Clients include:
Peterson's Publishing
NelNet Inc.
Profile Magazine
Hispanic Executive Magazine
Advantage Magazine
Poize Magazine
Blue Soda Promo
International Cultural Exchange in San Francisco
Tri-Masters Sports Initiative
Compassion International

In addition to nearly 20 years working in journalism, I have 10 years experience in content management including offline and online publishing, designing, writing and editing blogs, designing and producing social media marketing campaigns, audio and video blogging, designing websites as well as project managing e-books.

Deputy Editor

Voice Magazine

July 2008January 2011 (2 years 7 months)

Deputy Editor for a global company. Responsibilities include: managing and writing marketing appeals, press releases, brochures, online flash presentations, editing and writing e-mail campaigns, newsletters, web content management, and a myriad of internal and external communications.

Copywriting Program Manager

Compassion International

Nonprofit; 1001-5000 employees; Nonprofit Organization Management industry

January 2004July 2008 (4 years 7 months)

Managed marketing communications for internal advertising agency.

Marketing Managing Editor, Creative Blue Agency at Compassion International Inc., January 2004-July
MarComm manager specializing in coordinating the strategic, tactical and implementation of marketing
• Provided training for field communications specialists in 26 countries as well as line-editing training
with international writers.
Pioneered, in conjunction with the Web Communications Director and Information
Technology Director, project to create a user-friendly website. Managed website
communications, wrote training instructions for more than 500 web content provider and,
along with the Director of Web and Interactive Department and IT, helped to create web
content policies, procedures and processes for uploading and editing content.
• Developed the "voice" of this global company with more than $400 million in annual
revenue. Responsible for writing its first branding document. As the managing editor
for the internal marketing agency, wrote, edited or managed all communications
for company including website communications, direct sales, external and internal
communication campaigns, executive leadership communication and customer
relations communications.
• Pioneered the company's editorial social media strategy including creating its first blog,
writing blog policy and guidelines and training company bloggers, and working with
marketing to promote the company's social media efforts growing the audience to more
than 100,000 through various social media venues.
• Worked closely with Executive Management Team to develop communication campaigns
including writing speeches and ghostwriting for CEO.

Assistant Editor

Compassion International

Nonprofit; 1001-5000 employees; Nonprofit Organization Management industry

January 2004October 2005 (1 year 10 months)

I was the assistant to the managing editor of the copydesk for Compassion's internal communications department.

Web Content Manager


January 2002January 2004 (2 years 1 month)

"I want to mortgage my house." This was the statement from BT.com's owner six years ago when I was working for him. "You don't need to mortgage your home," I said."You have content people want. You've got the golden goose." And thus began my plan to develop a paid-content revenue stream for his fledgling Web site. I developed a survey of Web users, discovered a new customer class and developed a 3-tiered subscription-based revenue model that allowed the owner to quit his job and buy a new house.
Developed the web content communications strategy that grew web traffic exponentially while increasing revenue. Author of viral campaigns, e-newsletter, online customer engagement and retention service strategies. Managed including writing and editing web content for website which receives more than 1 million unique page views a month.

Child and Family Editor, reporter

The Gazette

Privately Held; 501-1000 employees; Media Production industry

October 1996June 2002 (5 years 9 months)

Multiple award-winning writer in features, news and investigative reporting at a daily newspaper. Worked as a reporter for 10 years including six with The Gazette in Colorado Springs.


St. Joseph (Mo.) News-Press

19941996 (2 years)

A police beat reporter working the night shift turned many of my stories into A-1 pieces looking at the underpinning issues of crime from poverty, lack of education, mental illnesses, police training etc.

Ovetta Sampson's Languages

  • English

    (Native or bilingual proficiency)
  • Spanish

    (Professional working proficiency)

Ovetta Sampson's Organizations

  • United States Foundation for the Children of Haiti

    Donor Relations Chair on Board of Directors

    Since1981, the USFCH has provided financial, medical, educational and spiritual support to Haitian children and families in need.
    The USFCH currently supports four main facilities in Haiti:
    The Hope Hospital
    The Haiti Home for Children
    The School of the Good Sower and
    Hope Institute for Children with Special Needs

Ovetta Sampson's Publications

  • It Takes Work to Be Happy

    • GenQuest Inc.
    • November 13, 2012
    Authors: Ovetta Sampson, Terri Giron-Gordon

    It Takes Work to be Happy offers a fun, innovative, and effective approach to creating and maintaining a happy and productive workplace. With a seven-point philosophy dubbed work.Happy®, examples from some of the most successful companies in the world, including Zappos and Google, and interviews with small businesses across the country, It Takes Work to Be Happy will help you realize that it is everyone’s responsibility in the workplace—from managers to employees—to make it happen.

  • Long distance relationship: Haiti's bid to join the African Union

    • Christian Science Monitor
    • February 29, 2012
    Authors: Ovetta Sampson

    Haiti may be over 5,000 miles away from Africa, but there are cultural, historical, and economic ties that make it more a part of Africa than the Americas, says guest blogger Ovetta Sampson.

  • Nigerians feel pinch as fuel strikes takes a toll

    • Christian Science Monitor
    • January 10, 2012
    Authors: Ovetta Sampson

    Nigerian President Goodluck Jonathan has drawn praise from economists for cutting a costly fuel national subsidy, but citizens have responded with rolling strikes that have shut down cities around the country.

Ovetta Sampson's Skills & Expertise

  1. Writing
  2. Web Editing
  3. International Logistics
  4. International Development
  5. Non-profit Communications
  6. Non-profit Marketing
  7. Creative Writing
  8. Feature Writing
  9. Speech Writing
  10. Feature Articles
  11. Marketing
  12. Non-profits
  13. Editing
  14. Blogging
  15. Advertising
  16. Nonprofits
  17. Strategic Communications
  18. Copywriting
  19. Press Releases
  20. Newsletters
  21. Email Marketing
  22. Copy Editing
  23. Interviews
  24. Marketing Communications
  25. Storytelling
  26. Social Media Marketing
  27. Journalism
  28. Internal Communications
  29. SEO
  30. Web Content
  31. Social Media
  32. Fundraising
  33. Publications
  34. Editorial
  35. Magazines
  36. Publishing
  37. Newspapers
  38. Web Content Management

View All (38) Skills View Fewer Skills

Ovetta Sampson's Education

DePaul University

Master of Science (M.S.), Human Computer Interaction

20142016 (expected)

I am going back to my first love of programming and coding and pursing my M.S. Degree in Human Computer Interaction. I am having a blast brushing up on my HTML5 skills, learning new CSS tricks, trying out some JavaScript and being introduced to Python and Java. I'm so excited to be creating products I once only described or dreamed about. Yayyy me. I hope to use my degree to help create amazing technology products for the non-techies among us to make their daily lives just a bit easier and dare I say richer.

Truman State University

Bachelor's of Arts, Communications/Journalism


Ovetta Sampson's Additional Information


writing, photography, editing, managing writers, online writing, social media management, traveling, social media, triathlons and endurance sports

Groups and Associations:

Pikes Peak Triathlon Club, Beginnertriathlete.com, Volunteer with the United States Foundation for the Children of Haiti (www.usfch.org), Chicago Triathlon Club, Volunteer Tri-Masters

Honors and Awards:

2014 US Master's Swimming Coach Certification Level 1&2
2013 Ironman Cozumel Finisher
2002 First Place Award from the Society of Professional Journalists "Reader Category."
2000 Second Place Award from the Society of Professional Journalists for Feature Writing
2000 Fellow at the Casey Journalism Center on Child and Family Reporting at the University of Maryland
2002 Honorable Mention American Association of Sunday and Feature Editors
2005 1st Place in Harvest Moon Half-Ironman Triathlon - Athena Division

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