Chief Marketing Orchestrator, Social Media Consultant, Speaker, Podcaster
Vancouver, Canada Area
Chief Marketing Orchestrator, Social Media Consultant, Speaker, Podcaster
Vancouver, Canada Area
Mhairi (pronounced va-ri)- is the President and Founder of Out-Smarts Marketing Company (www.out-smarts.com), an organisation dedicated to working with small to medium sized businesses to develop and implement marketing strategies that maximise on-line exposure through Internet, Social Media and Email marketing.
Since graduating with Honours in Commerce in 1990, Mhairi has developed and in depth knowledge of sales and marketing functions through her employment on both sides of the Atlantic with some of the best known companies in the world including Coca Cola, Unisys and MicroStrategy.
Prior to founding Out-Smarts in 2002 Mhairi focused on software and Internet technologies in various sales and marketing roles for nearly a decade, often working with Fortune 500 clients such as Nike and the Bank of Montreal, and establishing remote offices in virgin territories. She achieved a number of awards for exceeding targeted expectations.
I am passionate about social media marketing and working with companies and individuals to maximize their Internet exposure. I blog, podcast and enjoy public speaking and put my knowledge of the Internet, social media, marketing and technology to good use to network, grow business and to educate and share knowledge with others.
(Internet industry)
March 2001 — Present (8 years 5 months)
Smart strategies and implementation services for outstanding Internet marketing: <a href="http://www.out-smarts.com">Out-Smarts</a> works with small to medium sized businesses to maximize their Internet exposure through Internet, Social Media and Email marketing.
Diploma , Sales and Marketing Marketing Management , 2003 — 2006
BA (Hons) Commerce , Business , 1986 — 1991
Sales and Marketing Executives International
Canadian Professional Sales Assoc., CWC PWN, Northern Voice
Millionaire Club
Honors Degree in Commerce
Rookie of the Year
Certified Sales Professional - With Distinction