The Personal Branding Coach who can help you become a recognized expert in your industry.
Greater Atlanta Area
The Personal Branding Coach who can help you become a recognized expert in your industry.
Greater Atlanta Area
My name is Otis Collier and I am a Personal Branding Coach and an Internet Marketer. I specialize in helping three types of people:
1. Career minded individuals – employees who are interested in learning how to leverage the internet and social media to brand themselves as recognized authority leaders in their field of employment.
2. Small business owners – brick and mortar businesses who wish to reduce their traditional advertising costs by 50-70% while increasing their ability to market directly to their customers and drive new traffic to their business.
3. Network marketers – representatives involved in multilevel marketing companies who are looking for professional ways to attract and recruit new talent into their organization.
My methods of branding and marketing are accomplish through the use of social media using a strategy called “attraction marketing”. This is simply a way to position yourself so that others view you as an expert and seek you out to:
1. Hire you
2. Purchase your products/services
3. Join your team
There are many tools that can be used to help attract people to you. As your coach, I first assess your goals and needs. Next, I evaluate your current skill level and then customize your training based on those factors.
The end result is a client that is “positioned” as an authority figure. Prospective employers, customers and business partners approach you as their top choice as a solutions provider to their problems.
If you are interested in learning how you might position yourself as an authority figure and are open to having a personal coach assist you, please feel free to contact me by phone or email. I provide all prospective clients with an initial free 30 minute phone consultation.
Contact information:
Email: otis@otiscollier.com
Phone: 678-608-0389
Web: www.otiscollier.com
*** Feel free to view my many endorsements here on LinkedIn.
personal branding, internet marketing, attraction marketing, career counseling, performance coaching, salary negotiations, public speaking, internet marketing, employment selection, sourcing, interviewing, cold calling, networking and diversity recruiting.
(Privately Held; Non-Profit Organization Management industry)
January 2001 — Present (8 years 11 months)
(E-Learning industry)
May 2000 — Present (9 years 7 months)
Career coaching and consultation regarding personal branding and how to become the candidate or vendor of choice. Topics ranging from:
• Brand Marketing with LinkedIn
• How to Become A Recognized Authority
• Building a Search Engine Optimized (SEO) Resume
• How to Successfully Negotiate Your Salary
• Becoming the College Student That Companies Fight Over
Provide recruitment training and instructional consulting services on topics ranging from:
• Diversity Recruiting
• Strategic Advanced Internet Recruiting Techniques
Previous clientele include:
• Abbott Laboratories
• American Society for Training and Development (ASTD)
• Cadence Design Systems
• Citibank Mortgage
• Diversity Legal Recruiting
• Georgia Association of Colleges and Employers
• Georgia Institute of Technology
* Georgia State University
• Google
• Hewlett Packard
• IndyMac Bank
• Kimberly-Clark
• Lothian Group
• National Black MBA Association
• National Sales Network
• NetStar
• Northrop Grumman
• Starbucks
• XRoads Consulting
(Public Company; WFC; Financial Services industry)
October 2008 — July 2009 (10 months)
• Took over the senior recruiting function for Wachovia Securities’ Western region supporting the Private Client Group (PCG) within Wachovia Securities’ Capital Management Group (CMG)
• Led the recruiting efforts for management level positions to include: Branch Managers, Complex Managers, Market Managers, Regional Executive Managers
• Partnered with HR Business Partners in various locations to complete branch merger consolidations
(Public Company; WB; Banking industry)
May 2008 — October 2008 (6 months)
• Serving as interim Talent Acquisition Strategy Leader
• Responsible for directing enterprise sourcing strategies across all lines of business
(Public Company; WB; Banking industry)
November 2007 — August 2008 (10 months)
• Responsible for developing alternative sourcing pipelines that included: Military Recruiting Channel, Disabled Veterans Channel, Military Spouse Channel and Returning Workforce Channel
• Developed partnership with military spouse non-profit organization to cultivate a pipeline of military spouse hires
• Directly instrumental in helping bank gain national recognition for the company's commitment to hiring military veterans and their spouses. This included being recognized as: 2008 Top 50 Military Friendly Employers and 2008 Top 10 Military Spouse Friendly Employers
• Interviewed and appeared on the front cover of April 2008 GI Jobs magazine resulting in positive branding opportunity for bank
(Public Company; WB; Banking industry)
August 2006 — August 2007 (1 year 1 month)
• Elevate the skill level of individual sourcing consultants to the extent that challenging searches are successfully completed internally without the need for outside research purchases
• Deliver ongoing training and coaching to the sourcing consultants, recruiters, and team leads in the recruiting division
• Hold one on one meetings with sourcing consultants to review workflow, processes, and techniques relative to assigned searches
• Utilize metrics such as pass-through rates, partner feedback, score card metrics, and other relevant indicators to identify effectiveness or ineffectiveness and provide appropriate training and development
• Ensure data base integrity, management and utilization by entire recruiting organization
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
April 2005 — July 2006 (1 year 4 months)
Responsible for project management of internal and external resources to ensure a constant flow of high quality leads based on the needs of the internal client
Performed quality assurance checks of all candidate profiles before they were submitted to the business group
Acted as a strategic and consultative advisor by driving solutions and project plans for volume and special project sourcing needs
Facilitated business imperative projects that included target identity and name generation
(Public Company; 1001-5000 employees; GOOG; Internet industry)
January 2005 — April 2005 (4 months)
A member of a specialized team of Strategic Sourcers.
Engaged in confidential projects with strong focus on recruiting experienced software engineers and developing a talent pipeline.
(Privately Held; 10,001 or more employees; Accounting industry)
November 2002 — January 2005 (2 years 3 months)
Conducted research and lead generation for Deloitte & Touche and Deloitte Consulting practices
Performed full life cycle recruiting for the firms national and executive positions
Deployed effective competitive intelligence techniques to hunt down candidates for difficult and hard to fill requirements
Coordinated with management at several different levels to define requirements and conduct necessary staffing activities
(Privately Held; 51-200 employees; Professional Training & Coaching industry)
September 1999 — November 2002 (3 years 3 months)
Provided consultative advice and solutions to corporate clients on topics ranging from sourcing, diversity recruiting, employee retention, and salary negotiations
Facilitated and trained Fortune 500 clients across the US on the most sought after recruitment skill sets in the marketplace
Developed numerous course curriculums such as: Finding Diversity Candidates, Aggressive yet Ethical Headhunting Techniques, and Advanced Internet Sourcing
Coordinated conferences / seminars and prepared itineraries for public relations events
(Public Company; 10,001 or more employees; Staffing and Recruiting industry)
May 2000 — April 2002 (2 years )
(Public Company; 5001-10,000 employees; PHHM; Construction industry)
September 1998 — September 1999 (1 year 1 month)
Responsible for managing a five state region recruiting and retention program
Provided store manager training in the areas of interviewing, hiring, and proper adherence to EOE guidelines
Developed long and short range plans for effective recruiting through tracking and analysis of market penetration
Performed large, multi-state employment recruiting events targeting military, minority, and recent college graduate candidates
(Public Company; 10,001 or more employees; XRX; Information Technology and Services industry)
August 1997 — September 1998 (1 year 2 months)
Managed candidate database and generated several hires for the company, by calling into competitors for employment interest and referrals
Phone interviewed and pre-screened candidates to discussed interest, employment status, qualifications and evaluate skills
Managed all vendor relationships in the areas of print advertising, outsourcing, career fairs, marketing materials, job board agreements, and training
Orchestrated team scheduling, logistics, and travel
(Government Agency; 10,001 or more employees; Military industry)
June 1988 — August 1997 (9 years 3 months)
Managed and directed the day-to-day activities of six recruiters
Responsible for mentoring, counseling, and writing performance reviews
Oversaw each applicant hiring process and coached recruiters on corrected compliance guidelines when needed
Directly recruited students for NROTC scholarship program
Maintained effective and efficient Quality Assurance process over applicants scholarship documentation requirements
Tracked and managed each step of the scholarship application process to ensure the maximum success of awards to students from Georgia
BA , Visual Communications , 2002 — 2004
Diploma , Persuasive Communications and Recruiting , March 2001 — May 2001
Diploma received in persuasive communications, sales and objection handling, negotiation techniques, leadership and time management instruction
Business Administration 1995 — 1997
recruiting, sourcing, strategic planning, training, consulting, internet research, marketing, web development, business building, affiliate programs
• iTunes Podcaster
• Recruiters Exchange (ERE)
• Human Capital Institute (HCI)
• NAACP
• Black Greek Network
• Prince Hall Mason - 32nd Degree
• Kappa Alpha Psi Fraternity, Inc.
• Author of "You Don't Know SQUAT About Job Hunting" (www.otiscollier.com)
• “When I Grow Up I Want To Be...” 2005 calendar model
• Co-wrote the first edition of the AIRS "Find Diversity Candidates" course
• Certified Diversity Recruiter (CDR) November 2003
• Columnist - Tennessee Tribune 2003
• Certified Internet Recruiter / Trainer (CIRT) May 2002
• Minority Scholarship Recruiter of the Year (1996, 1997)
• Executive Director - Black Greek Network - www.blackgreeknetwork.com