Elizabeth Osder

Current

• Founder and President at The Osder Group

Past

• Senior Vice President, Audience (Product, Marketing and Programming) at Buzz-Media (Buzznet)
• Senior Director, Global Product Development at Yahoo Media Group
• Director, Global Product Management at Yahoo Search Marketing

• Visiting Professor, Director of Strategy and Development, Deputy Editor at USC Annenberg
• Vice President / General Manager, Media and Entertainment Practice at Razorfish (formerly iXL/Scient)
• Director of New Media, Director of Product Developement, Editor at The New York Times
• Executive Producer at Advance Publications Internet

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4 more...

Education

• Stanford University
• University of Missouri-Columbia
• Mount Holyoke College

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Recommended

24 people have recommended Elizabeth

Connections

500+ connections

Industry

Online Media

Elizabeth Osder’s Summary

Accomplished social media executive with extensive strategic, product, market, editorial and business development experience.

Successful track record building and monetizing audiences and growing organizations through operational excellence, product and programming initiatives and marketing innovations for companies like Yahoo!, New York Times, Financial Times and Advance Publications.

For information please visit http://www.osdergroup.com.

Elizabeth Osder’s Specialties:

Experience includes building cross-functional teams and managing complex projects, launching new products, marketing and programming initiatives, developing alliances, implementing new technologies and leading organizational change.

Note: Since 1997 i have been an educator developing curriculum (NYU, Columbia, USC Annenberg) and "new media training" in multimedia, online journalism, product development and building and managing online communities.

Elizabeth Osder’s Experience

• Founder and President

  The Osder Group

  (Online Media industry)

  January 1993 — Present (16 years 11 months)

  Consultancy specializing in services for e-commerce, news, information and entertainment media companies. Areas of expertise include Social Media innovations, Audience Development (Product and Marketing) Content Programming and Online Community Development.
  
  Product Offerings include:
  Strategic, Operations and Social Marketing Solutions
  Product, Marketing and Business Development
  Site Design and Programming
  Content and Programming
  General Management
  
  Recent client endorsements:
  http://www.osdergroup.com/about/30/endorsements
  
  Sample client and engagement list available at:
  
  http://www.osdergroup.com/clients/32/representative-engagements
  
  http://www.osdergroup.com/clients/?c=Client-List

• Senior Vice President, Audience (Product, Marketing and Programming)

  Buzz-Media (Buzznet)

  (Privately Held; Internet industry)

  March 2007 — February 2008 (1 year )

  SVP of Audience (Product, Programming, Marketing) for Buzznet.com, during critical start-up months, that included growing company 10-40 FTEs and the traffic from 3-6mm/uu. Established customer-centric roadmap, product development process and staffed and structured teams in product, marketing, design production and programming . Efforts provided Buzznet a solid operating foundation for rapid growth making Buzznet one of the largest consumer entertainment brands online. During this critical time of growth and development the leadership team secured an additional $20mm in funding

• Senior Director, Global Product Development

  Yahoo Media Group

  (Public Company; YHOO; Internet industry)

  April 2004 — March 2007 (3 years )

  Social, Search and Local Product Development for Yahoo's News and Information channels. With focus in social media integrations, and global roadmap for Yahoo News properties around the world.

• Director, Global Product Management

  Yahoo Search Marketing

  (Public Company; 5001-10,000 employees; YHOO; Internet industry)

  May 2004 — July 2005 (1 year 3 months)

  Product Marketing for internet publishers, including development of search, match, personalization and targeting iniatives for Content Match, RSS and Yahoo Publisher Network.

• Visiting Professor, Director of Strategy and Development, Deputy Editor

  USC Annenberg

  (Educational Institution; 10,001 or more employees; Higher Education industry)

  July 2002 — December 2004 (2 years 6 months)

  Development of the online convergence curriculum, courses on newsroom leadership and management, new media product development and news editorial.
  
  Other Adjunct Positions
  1997-1998 NYU Journalism, Online Journalism
  1998-2000 Columbia Journalism School, New Media Seminar
  2006-2007 USC Annenberg School of Communications, Building and Managing Online Community

• Vice President / General Manager, Media and Entertainment Practice

  Razorfish (formerly iXL/Scient)

  (Internet industry)

  September 1998 — May 2001 (2 years 9 months)

  Managed P&L and supervised company-wide projects for Fortune 1000 Media & Entertainment clients including Pearson; News Corp; Scripps Howard; Time Warner; Reed Elsevier; Primedia; Bertelsmann and others. Grew the publishing practice by 400% over 2 years. Initiatives included business and product strategy; market and revenue analysis; marketing and branding; digital medial solutions including rich and text media content management, tools selection, editorial workflow and tools development; and editorial operations, process and content development. Engagement and client list available upon request.

• Director of New Media, Director of Product Developement, Editor

  The New York Times

  (Public Company; 5001-10,000 employees; Online Media industry)

  July 1995 — August 1999 (4 years 2 months)

  Created and managed the Times first strategic product development group responsible for the creating all new sections and services for NYTImes.com. Directed a cross-functional team from editorial business and technology; implemented a five-stage product development methodology that improved cycle time, ROI, editorial integrity, interdepartmental communications and quality assurance. New products included NYT Learning, Books, Opinion, NYToday, and distribution channel development for wireless, and other new technologies.

• Executive Producer

  Advance Publications Internet

  (Privately Held; 5001-10,000 employees; Online Media industry)

  January 1994 — July 1995 (1 year 7 months)

  Worked with partner newspapers on implementing internet strategies. Developed and launched web sites for Cleveland Plain Dealer and Newark Star Ledger including NJ.com and Clevelend.com

Elizabeth Osder’s Education

• Stanford University

  Knight Fellow , School of Communcations and GSB , 2001 — 2002

• University of Missouri-Columbia

  MA , Journalism , 1991 — 1994

• Mount Holyoke College

  BA , History , 1982 — 1986

Additional Information

Elizabeth Osder’s Interests:

Journalism and Communications Studies Economics of Information Human Computer Interaction

Elizabeth Osder’s Groups:

World Technology Network
New York New Media Association, ONA

•    Online News Association
•    Web Analytics Demystified
•    Yahoo Alums
•    Semantic technologies
•    iXL Alumni
•    eMarketing Association Network
•    Semantic Web
•    Online Lead Generation
•    Internet Product Management Group
•    Dwight Englewood School Group
•    Five Colleges Alumni
•    Media Professionals Worldwide
•    Alumnae Association of Mount Holyoke College
•    Yahoo! News - alumni and employees
•    Knight Digital Media Center
•    Seven Sisters Alumnae Club
•    Los Angeles Venture Association
•    Friends of Gist
•    Unintentional Entrepreneur
•    Digital Diva Connection

Elizabeth Osder’s Honors:

Boards: Director, Indiana University School of Journalism;
Director, Online News Association; Director Health Communications Advisory Board, American Cancer Society
Adjunct Professor, New York University and Columbia University

Elizabeth Osder’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch