Head of Marketing Strategy & Analysis, Continental Europe
Kreisfreie Stadt Aachen Area, Germany
- Current
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- Coordinator Northern Europe at Web Analytics Association
- Head of Marketing Strategy & Analysis, Continental Europe at Sapient
- Past
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- Assistant Lecturer Web Analytics at University of Applied Sciences Düsseldorf
- Project Director Web Analytics and Targeting at United Internet Media
- Senior Web Analytics Consultant, Partner at e-dynamics GmbH
- Senior Sales Engineer Web Analytics at NetGenesis
- e-Business Principal, Partner at ilypsys AG
- Lead Database Architect, Co-Founder at VRAP Virtual Reality Architecture and Production
- Consultant, Founder at arena.medien
- Education
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- The University of British Columbia
- Rheinisch-Westfälische Technische Hochschule Aachen
- Recommended
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4 people have recommended Oliver - Connections
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274
connections
- Industry
- Marketing and Advertising
- Websites
Oliver Schiffers’s Summary
Working in Online Marketing and Web Analytics for more than 12 years. Experienced on both the technical and business part of the industry and working on the vendor, practitioner and consulting side. Leveraged Web Analytics methods and data in Predictive Behavioural Targeting, Classical Reporting and Analytical culture and process projects.
Frequent speaker at emetrics Summit, Internet World Kongress and others, Member and Coordinator Northern Europe for the Web Analytics Association and UBC Alumn08 for the Award in Web Analytics.
Oliver Schiffers’s Specialties:
Web Analytics, eCRM, aCRM, Webmining, Predictive Web Analytics, Behavioral Targeting, Project Management, Evangelism, KPI and eMetrics Workshops and Definitions
Contact me at oschiffers AT gmail.com
Oliver Schiffers’s Experience
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Coordinator Northern Europe
Web Analytics Association
(Non-Profit; 1001-5000 employees; Marketing and Advertising industry)
2007 — Present (2 years )
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Head of Marketing Strategy & Analysis, Continental Europe
Sapient
(Public Company; SAPE; Information Technology and Services industry)
2007 — Present (2 years )
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Assistant Lecturer Web Analytics
University of Applied Sciences Düsseldorf
(Higher Education industry)
2008 — 2009 (1 year )
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Project Director Web Analytics and Targeting
United Internet Media
(Public Company; 5001-10,000 employees; UTDI.DE; Online Media industry)
2006 — 2007 (1 year )
Directing all kinds of projects touching user behavioral data. Range is from Optimizing Media, Conversions, Customer Experience, to Target Group Planning including Behavioral Targeting and Web Analytics as well as Personalizing Content, Media and Teasers based on CLT, behavioral attributes and product sales.
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Senior Web Analytics Consultant, Partner
e-dynamics GmbH
(Privately Held; 11-50 employees; Information Technology and Services industry)
2002 — 2006 (4 years )
Senior Consultant at Web Analytics and Online Customer Centricity projects at o2 Germany, T-Systems, Springer, Allianz and KarstadtQuelle FinanzService.
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Senior Sales Engineer Web Analytics
NetGenesis
(Public Company; NTGX; Computer Software industry)
2001 — 2002 (1 year )
Worked as a Web Analytics Sales Engineer and Consultant on several Fortune 200 prospects and on integration task and eMetrics projects for BertelsmannSpringer, avanturo and others.
NetGenesis was acquired by SPSS in December 2001. Our office became an NetGenesis / SPSS partner and was renamed "e-dynamics". -
e-Business Principal, Partner
ilypsys AG
(Privately Held; 11-50 employees; Information Technology and Services industry)
June 1999 — February 2001 (1 year 9 months)
Consultant, developer and project manager for several eBusiness projects with KIM, Ford, Isola AG, PaxBank, UFA and others. Also engaged with Web Analytics, and WebObjects as well as other application servers and online database integrations.
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Lead Database Architect, Co-Founder
VRAP Virtual Reality Architecture and Production
(Privately Held; 1-10 employees; Internet industry)
January 1999 — June 2000 (1 year 6 months)
Database and Application Architect for internet based VR projects and eBusiness Portals (Webfoyer). Winner best startup company at Multimedia Transfer 1999 in Karlsruhe.
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Consultant, Founder
arena.medien
(Privately Held; 1-10 employees; Internet industry)
January 1996 — June 2000 (4 years 6 months)
Developer and Consultant for several eBusiness and WebSite, like Cologne Conferencee, European Film Festival and others. Working with HTML, Javascript, WebObjects, ColdFusion and several databases and application servers.
Oliver Schiffers’s Education
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The University of British Columbia
Award of Achievement in Web Analytics , Web Analytics , 2006 — 2007
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Rheinisch-Westfälische Technische Hochschule Aachen
cand. phil. , Linguistics, Computer Science, Comparative Literature , 1990 — 1995
Additional Information
Oliver Schiffers’s Websites:
Oliver Schiffers’s Interests:
literature, cinema
Oliver Schiffers’s Groups:
Web Analytics Association, FIPRESCI, United Nations Volunteers
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Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info -
Sapient Family -
RWTH Aachen University Alumni -
Web Analytics Association -
Internation Web Analytics Circle -
The Internet Marketing Conference (IMC) Group -
Speakers and Panelists -
Web Analytics Professionals (+5000 web analytics members) Join now! -
Mobile Analytics -
Web & Marketing Analytics Group - IQ Workforce -
Global Analytics Network (+5K analytic professionals) -
Sapient Interactive -
Numeric - Web Analytics -
ISMAR 2009 -
eMetrics Speaker -
eMetrics Marketing Optimization Summit -
NextStage Analytics Friends
Oliver Schiffers’s Honors:
Founder Award of 1&1 at Transfer 99, Karlsruhe, Germany for Webfoyer VRML project with VRAP
Award of Achievement in Web Analytics, University of British Columbia, Vancouver
Oliver Schiffers’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
