
Marketing and Advertising Executive
Philippines

Marketing and Advertising Executive
Philippines
Years of experience in design, advertising, and marketing with Cebu’s top advertising agencies, publication companies and a current managerial position in a top IT and Services provider, iComm International
• Solid experience in managing marketing and advertising requirements both as a client and as a service-provider and in local as well as foreign markets
• Extensive managerial experience of creative and marketing teams and with people of diverse backgrounds in fields such as graphic and web design, copywriting, advertising production, account servicing, and other related fields
• Strong experience in developing and presentation of creative and marketing proposals
• Experienced and familiar with Search Engine Optimization, Search Engine Marketing, and weblog data and reports analysis
• Excellent copywriting, creative, and technical writing skills as well as excellent oral communication skills
• Strong hands-on approach and highly adept at various design and editing software such as Adobe InDesign, Adobe Photoshop, Adobe Illustrator, and Final Cut Pro
• Solid experience in advertising, events and media production including, studio and outdoor photography, video, audio recording and production, and print production
• Experience in teaching subjects related to Advertising Production and Design
Creative team management, concept development, creative brainstorming
(Automotive industry)
February 2006 — Present (3 years 6 months)
Over-all head of the marketing department reporting directly to the president and to the CEO. Responsible for all marketing and communication requirements for corporate needs such as advertising, corporate communications, public relations, marketing research, website design, and others.
Head of department staff comprised of 15 employees specializing in graphic design, copywriting, marketing, search engine optimization, website design and website marketing, database management, and programming. As marketing manager, works closely with Web/Developers department and Systems department to manage and maintain the company’s web and sales infrastructure and with Customer Service department in running customer-oriented programs and promotions.
(Education Management industry)
January 2006 — Present (3 years 7 months)
Currently teaching Advertising Production, a major subject for graduating Fine Arts – Advertising students. The subject covers advertising research, planning, media scheduling, and actual advertising production. Also handled Layout subjects in previous semesters.
(Publishing industry)
September 2005 — February 2006 (6 months)
The key person in developing and leading a creative team that offered services to mainly foreign-based clients. Expanded and developed the company's pool of talents, work infrastructure, as well as portfolio of work and services.
(Marketing and Advertising industry)
July 2001 — September 2005 (4 years 3 months)
As creative director –
The over-all head of the creative team comprising of an art director, a pool of artists, copywriter, and photographers. Responsible for the overall conceptualization of creative brand marketing and advertising solutions for all clients.
As art director -
Responsible for the overall conceptualization and execution of special advertising projects and related advertising materials.
Responsible for the art direction of all graphic projects and the direction and supervision of other contracted work such as special photography and printing.
(Marketing and Advertising industry)
December 1998 — June 1999 (7 months)
Supervised and directed the art department comprising, at that time, of nine full-time graphic and computer artists. Handled the overall conceptualization and execution of special advertising projects and related advertising materials. Responsible for the art direction of all graphic projects and the direction and supervision of other contracted work such as special photography and pre-printing processes.
(Publishing industry)
October 1995 — April 1997 (1 year 7 months)
Chiefly responsible for the design and layout of "Conduit", the company's main publication, a monthly journal on computer and communications products. Directed and supervised work by contributing artists and photographers. Handled all advertising and design work from clients and advertisers.
(Marketing and Advertising industry)
April 1994 — May 1996 (2 years 2 months)
Started work as a "summer job only" novice artist and was later invited to stay on after summer to work as part-time artist. College studies during this time prevented work on a full-time basis.
Bachelor of Fine Arts , Major in Advertising Arts , 1993 — 1997
Music, books, basketball, bowling, snorkeling, stock market investing.
International Order of DeMolay,
Sheila and the Insects (indie band)