Creative Planner at The Brooklyn Brothers
London, United Kingdom
Creative Planner at The Brooklyn Brothers
London, United Kingdom
www.organic-frog.com
Account planning
Brand & Digital planning
(Marketing and Advertising industry)
September 2008 — Present (11 months)
www.thebrooklynbrothers.com
The Brooklyn Brothers in London
(Marketing and Advertising industry)
June 2007 — September 2008 (1 year 4 months)
www.duke-interactive.com
I established Duke London (Digital agency) planning activities, becoming lead planner on all the agency clients. I also established the planning process (or Anti-process!) together with the agency senior members. Part of my job was also to evangelise clients and staff to digital changes.
Main activities: Brand & digital strategies, Pitching, creative briefings & providing creative inspiration, consumer research.
Clients: Nissan, Dockers, Levi’s, Universal Music, McDonald’s
(Marketing and Advertising industry)
July 2006 — June 2007 (1 year)
www.agency.com
Brand & digital strategies, writing creative briefs & providing creative inspiration, consumer research, leading competitor reviews for pitches, helping senior Agency members for conferences about digital & industry issues, contributing to think pieces, providing digital insights, lead planner on tactical campaigns including client facing and 'insipration meetings' about the future of digital/web2.0
Clients: British Airways, Ikea, P&G, British Telecom, COI
(Marketing and Advertising industry)
January 2006 — July 2006 (7 months)
www.akqa.com
Brand & digital strategies, writing creative briefs, creative inspiration, consumer research, competitor reviews for pitches, providing stimulus for senior planners, contributing to think pieces, providing digital insights.
Clients: Coca-Cola, Nike, Xbox, Orange, Unilever, Johnnie Walker, Sky,Yell.com, IHG.
(Public Company; Marketing and Advertising industry)
April 2005 — October 2005 (7 months)
www.publicis-cachemire.com
Brand & communication strategies (Both media and below the line), writing creative briefs, creative inspiration, consumer research, competitor reviews for pitches, providing stimulus for senior planners, contributing to think pieces.
Clients: Renault Trucks, Seb Group, Casino Group.
(Marketing and Advertising industry)
June 2004 — July 2004 (2 months)
www.brainstorming.fr
Brand & communication strategies, writing creative briefs, creative inspiration, consumer research, competitor reviews for pitches, providing stimulus for senior planners.
Clients: TNT transport, Pelikan hardcopy (ink for printers and pens), The Loire area.
MA , Communications , 2003 — 2005
www.iscom.fr
BA , History , 2000 — 2003
www.univ-lyon2.fr
History, Sociology, Philosophy, Understanding Consumption, Chinese Calligraphy, Technology, Politics, Reading, Theatre, Cinema, Graphic design, Urban Art, American Football, Rugby, Ski...
February 2005: Winner of the students brand competition : ISCOM / expedia.fr (world leader in e tourism)
Since September 2007: Digital Planning and Digital Marketing lecturer at ISCOM Paris - www.iscom.fr