Oren Friedman

Oren Friedman

Marketing and Business Development Expert

Vancouver, Canada Area

Past
  • Director of Sales at PureSight
  • Director, Strategic Accounts / Sr. Product Manager at Commtouch Inc
  • Technical Account Manager at TTI Telecom
  • Attorney at law at IDF
Education
  • INSEAD
  • New York University - Leonard N. Stern School of Business
  • Tel Aviv University
Connections
500+ connections
Industry
Wireless

Oren Friedman’s Summary

I am an experienced business development, marketing and product strategy executive with significant international experience.

Emphasis on change as key to growth - new markets, new products, new corporate positioning.

Hands-on and executive experience including team building, hiring, budget management, financial and business modeling and strategic planning.

Oren Friedman’s Specialties:

Strategic marketing: planning, positioning, product management, product marketing.
Tactical marketing: lead generation, marcom, branding, launch management.

Strategic Business Development: Channel planning and management, partnerships, OEM, alliances.

Sales: sales management, consultative and solution selling (medium to long sales cycles), team building, mentoring.


Oren Friedman’s Experience

  • VP Marketing and Business Development

    Contec Innovations

    (Public Company; buz.v; Wireless industry)

    June 2006February 2009 (2 years 9 months)

    A public company (30 employees). Reporting directly to the CEO, I was responsible for all marketing and business development activities. I managed marketing and sales operations in Canada and in China.
    Responsibilities included:
    * Establishing a new marketing strategy and corporate positioning.
    * Defining the core service offering, running product management.
    * Developing marketing and sales collateral.
    * Recruiting strategic content partners.
    * Securing reference customers (mobile operators).
    * Building a global network of sales channels.

    Results:
    * Existing pipeline of clients in all continents. Channel program in place.
    * New service platform researched, defined, developed and launched.
    * Signed up dozens of top-tier content partners.
    * Signed up reference clients, such as China Mobile, China Unicom, Virgin Mobile. Partners in the US, China, South Africa, South East Asia.
    * Launched white-labeled sports products for the mobile advertising market.
    * Established Contec as an expert in the mobile content space, with a focus on sports and entertainment.

  • Director of Product Management

    Contec Innovations

    (Public Company; buz.v; Wireless industry)

    June 2006June 2007 (1 year 1 month)

    As the lead marketing/strategy person, I was tasked with formulating the company's new go-to-market plan, and with leading change across all departments - product management, product marketing, development, operations, sales, business development, marcom.

  • Account Executive

    Electric Mail (a j2 Global company)

    (Public Company; 201-500 employees; JCOM; Computer & Network Security industry)

    20042006 (2 years)

  • Director of Sales

    PureSight

    (Computer & Network Security industry)

    20032004 (1 year)

    A software start up (30 employees), reporting to VP Sales.

    I was responsible for managing a network of distributors and channels across Europe, as well as for marketing and product management.
    * Increased channel revenue by 200%.
    * Recruited and trained inside sales people.
    * Launched new products for mobile operators, ISPs and the enterprise market.

  • Director, Strategic Accounts / Sr. Product Manager

    Commtouch Inc

    (Public Company; CTCH; Computer & Network Security industry)

    20002002 (2 years)

    Working for a public company (500 employees), reporting to VP Sales:
    * Personally managed strategic accounts and OEM partners.
    * Trained junior sales staff. Recruited and built the company's technical sales force.
    * Acted as the liaison between sales, product marketing, product management and product development. Was responsible for collecting and analyzing competitive information, and for communicating findings to junior product managers.

  • Technical Account Manager

    TTI Telecom

    (Public Company; TTIL; Telecommunications industry)

    19972000 (3 years)

    A public software company (500 employees):
    * On-site account manager at AT&T. Sold more than $4M of new solutions to AT&T.
    * Managed a team of implementation engineers, support personnel and software developers, responsible for delivering new solutions.
    * Identified new customer needs, worked with the customer to define and design new product enhancements. Created detailed specification and requirements documents for new products and features.

  • Attorney at law

    IDF

    (Law Practice industry)

    19941997 (3 years)


Oren Friedman’s Education

  • INSEAD

    Ph.D. , Organizational Behavior , 20022003

    Incomplete

  • New York University - Leonard N. Stern School of Business

    MBA , Information Systems , 19992002

    - Graduated with distinction
    - Designated "Stern Scholar"
    - Certificate in Digital Economy Studies

    Activities and Societies:
    Beta Gamma Sigma - The International Business Honor Society
  • Tel Aviv University

    LL.B. , Law , 19901994


Additional Information

Oren Friedman’s Honors:

Winner of Citigroup's "Best Paper on Digital Economy" award in 2002.


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