
Marketing and Business Development Expert
Vancouver, Canada Area

Marketing and Business Development Expert
Vancouver, Canada Area
I am an experienced business development, marketing and product strategy executive with significant international experience.
Emphasis on change as key to growth - new markets, new products, new corporate positioning.
Hands-on and executive experience including team building, hiring, budget management, financial and business modeling and strategic planning.
Strategic marketing: planning, positioning, product management, product marketing.
Tactical marketing: lead generation, marcom, branding, launch management.
Strategic Business Development: Channel planning and management, partnerships, OEM, alliances.
Sales: sales management, consultative and solution selling (medium to long sales cycles), team building, mentoring.
(Public Company; buz.v; Wireless industry)
June 2006 — February 2009 (2 years 9 months)
A public company (30 employees). Reporting directly to the CEO, I was responsible for all marketing and business development activities. I managed marketing and sales operations in Canada and in China.
Responsibilities included:
* Establishing a new marketing strategy and corporate positioning.
* Defining the core service offering, running product management.
* Developing marketing and sales collateral.
* Recruiting strategic content partners.
* Securing reference customers (mobile operators).
* Building a global network of sales channels.
Results:
* Existing pipeline of clients in all continents. Channel program in place.
* New service platform researched, defined, developed and launched.
* Signed up dozens of top-tier content partners.
* Signed up reference clients, such as China Mobile, China Unicom, Virgin Mobile. Partners in the US, China, South Africa, South East Asia.
* Launched white-labeled sports products for the mobile advertising market.
* Established Contec as an expert in the mobile content space, with a focus on sports and entertainment.
(Public Company; buz.v; Wireless industry)
June 2006 — June 2007 (1 year 1 month)
As the lead marketing/strategy person, I was tasked with formulating the company's new go-to-market plan, and with leading change across all departments - product management, product marketing, development, operations, sales, business development, marcom.
(Public Company; 201-500 employees; JCOM; Computer & Network Security industry)
2004 — 2006 (2 years)
(Computer & Network Security industry)
2003 — 2004 (1 year)
A software start up (30 employees), reporting to VP Sales.
I was responsible for managing a network of distributors and channels across Europe, as well as for marketing and product management.
* Increased channel revenue by 200%.
* Recruited and trained inside sales people.
* Launched new products for mobile operators, ISPs and the enterprise market.
(Public Company; CTCH; Computer & Network Security industry)
2000 — 2002 (2 years)
Working for a public company (500 employees), reporting to VP Sales:
* Personally managed strategic accounts and OEM partners.
* Trained junior sales staff. Recruited and built the company's technical sales force.
* Acted as the liaison between sales, product marketing, product management and product development. Was responsible for collecting and analyzing competitive information, and for communicating findings to junior product managers.
(Public Company; TTIL; Telecommunications industry)
1997 — 2000 (3 years)
A public software company (500 employees):
* On-site account manager at AT&T. Sold more than $4M of new solutions to AT&T.
* Managed a team of implementation engineers, support personnel and software developers, responsible for delivering new solutions.
* Identified new customer needs, worked with the customer to define and design new product enhancements. Created detailed specification and requirements documents for new products and features.
(Law Practice industry)
1994 — 1997 (3 years)
Ph.D. , Organizational Behavior , 2002 — 2003
Incomplete
MBA , Information Systems , 1999 — 2002
- Graduated with distinction
- Designated "Stern Scholar"
- Certificate in Digital Economy Studies
LL.B. , Law , 1990 — 1994
Winner of Citigroup's "Best Paper on Digital Economy" award in 2002.