Ira Kaufman

Current

President at Jobzcafe
Owner at Optimized Strategies

Past

Executive Director at Legacy International

Education

Northwestern University - Kellogg School of Management

Recommended

6 people have recommended Ira

Connections

124 connections

Industry

Marketing and Advertising

Websites

Ira Kaufman’s Summary

My goal is to use my marketing and online experience and contacts to develop the potential of companies and organizations. I challenge owners and senior managers to clarify their goals and direction and translate them into a consistent brand and marketing strategy.

What will bring competitive advantage to a company or a non profit?
- Attracting and retaining the best talent
- Developing an integrated marketing strategy that leverages social media and online marketing

I work with senior executives and management teams to develop their branding, competitive advantage, and social media and marketing strategy. I speak publically to small groups, Chambers and larger audiences.

Specialties:
Branding
Integrated Marketing Strategy
Social Media
Recruitment Marketing
Website Development
Search Engine Optimization

Ira Kaufman’s Specialties:

Branding
Integrated Marketing Strategy
Social Media
Interactive Recruitment
Website Development
Search Engine Optimization

Ira Kaufman’s Experience

President

Jobzcafe

(Privately Held; 1-10 employees; Human Resources industry)

2007 — Present (2 years)

career destination that uses interactive recruitment marketing to showcase companies, the region, the job and job seeker resources.
Owner

Optimized Strategies

(Privately Held; 1-10 employees; Marketing and Advertising industry)

2004 — Present (5 years)

Develop Integrated Marketing Strategies that leverage traditional advertising with online marketing and social media.

We work with companies to clarify their branding and develop interactive recruitment marketing strategies to attract and retain talent.
Executive Director

Legacy International

(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

1982 — 2002 (20 years)

Traveled 30 countries to developed strategic partnerships, managed programs, and fundraise.

Ira Kaufman’s Education

Northwestern University - Kellogg School of Management

PhD , Marketing , Sociology

Activities and Societies:

one of the original developers of Social Marketing ( using marketing concepts for non profits and social agecies)

Additional Information

Ira Kaufman’s Websites:

Ira Kaufman’s Interests:

talent management, integrated marketing , interactive recruitment, gardening, basketball, good restaurants,

Ira Kaufman’s Groups:

NCTC, Roanoke Chamber of Commerce

Networked Recruiter (34,197+ total network) 3rd Largest Recruiting and HR & 2nd Largest Agency Group
ERE.net
Employer branding
Recruiting Professionals Network
Recruitment Consultants and Staffing Professionals (30.000+)
Brand 3.0
NewVa Corridor Technology Council (NCTC)
Health 2.0
The Talent Buzz
RecruitingBlogs.com Group
PERSONAL BRANDING
Marketing Professionals in Recruitment
Wave Integrated Marketing Solutions
e-Marketing Communication
Roanoke Regional Partnership
Monday Sessions with Roanoke Employers
EMR / EHR / PHR Clinical Transformation
Social Networking for Healthcare Professionals
Roanoke Area Consultants
Patient Experience Champions
Recyecology