Ira Kaufman

Current

Adjunct Professor at VA Tech
President at Jobzcafe (Sole Proprietorship)
Owner at Optimized Strategies

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Past

Executive Director at Legacy International

Education

Northwestern University - Kellogg School of Management

Recommended

6 people have recommended Ira

Connections

162 connections

Industry

Marketing and Advertising

Websites

Ira Kaufman’s Summary

There is a revolution in marketing. Traditional advertising is being integrated with social media and online marketing. Businesses need guidance to develop effective strategies that incorporate new media to gain competitive advantage .

I use my marketing and online experience and vast network to make sense of the WEB 2,0 and social media for business. I challenge owners and senior managers to clarify their objectives and translate them into a consistent brand and Marketing2.0 strategy. My ultimate goal is develop the potential of companies and organizations to achieve excellence and be truly responsive to their clients.

What will bring competitive advantage to a company or a non profit?
- Developing an integrated marketing strategy that leverages social media and online marketing
- Attracting and retaining the best talent

I work with senior executives and management teams to develop their branding, competitive advantage, and social media and marketing strategy. I speak publically to small groups, Chambers and larger audiences.

Specialties:
Branding
Integrated Marketing Strategy
Social Media Marketing
Recruitment Marketing
Website Development
Search Engine Optimization

Ira Kaufman’s Specialties:

Branding
Integrated Marketing Strategy
Social Media
Interactive Recruitment
Website Development
Search Engine Optimization

Ira Kaufman’s Experience

Adjunct Professor

VA Tech

(Marketing and Advertising industry)

November 2008 — Present (1 year 1 month)

Taught Marketing 2.0 Strategy and Social Media Marketing to Executives and MBAs
President
Jobzcafe (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Human Resources industry)

2007 — Present (2 years )

career destination that uses interactive recruitment marketing to showcase companies, the region, the job and job seeker resources.
Owner

Optimized Strategies

(Marketing and Advertising industry)

2004 — Present (5 years )

Develop Integrated Marketing Strategies that leverage social media and online marketing with traditional advertising . There is much confusion about how to effectively use social media in business.

We work with companies to clarify their branding and develop a social media marketing strategy to gain competitive advantage.
Executive Director

Legacy International

(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

1982 — 2002 (20 years )

Traveled 30 countries to developed strategic partnerships, managed programs, and fundraise.

Ira Kaufman’s Education

Northwestern University - Kellogg School of Management

PhD , Marketing , Sociology

Activities and Societies:

one of the original developers of Social Marketing ( using marketing concepts for non profits and social agecies)

Additional Information

Ira Kaufman’s Websites:

Ira Kaufman’s Interests:

talent management, integrated marketing , interactive recruitment, gardening, basketball, good restaurants,

Ira Kaufman’s Groups:

NCTC, Roanoke Chamber of Commerce

Networked Recruiter (34,197+ total network) 3rd Largest Recruiting and HR & 2nd Largest Agency Group
ERE.net
Employer branding
Recruiting Professionals Network
Recruitment Consultants and Staffing Professionals (30.000+)
Brand 3.0
Health 2.0
The Talent Buzz
RecruitingBlogs.com Group
AUTHENTIC PERSONAL BRANDING
Marketing Professionals in Recruitment
Wave Integrated Marketing Solutions
e-Marketing Communication
Roanoke Regional Partnership
Monday Sessions with Roanoke Employers
Career Change Central
EMR / EHR Clinical Transformation
Social Networking for Healthcare Professionals
Roanoke Area Consultants - 2nd Friday Lunch
Patient Experience Champions
Recyecology
Meetup 2.0
Let's connect and/or do some business
The HealthCare Survivalists
Cultural Convergence Marketers
Healthcare Virtual Think Tank-Reformers & Transformers
Healthcare Expats