CEO of GumGum
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Prior to launching GumGum, Ophir was CEO and co-founder of Mojungle.com, a mobile-media sharing platform that was sold to Shozu.com in 2007. Before this, Ophir co-founded Fluidesign, an interactive and branding agency. He holds a BS and MS from Carnegie Mellon University.
Specialties:Strong technical background, Business development, Product development, Mentoring startups
GumGum invented the image-based advertising category and has grown to become the largest premium in-image advertising platform for publishers and brands.
Reaching 370 million unique visitors per month across billions of images on thousands of premium websites, GumGum’s patented image recognition and contextual targeting technology overlays highly targeted rich media display advertising units across the lower portion of relevant photos appearing in-line with editorial content.
Cavern is a wallpaper and furniture design house based out of Los Angeles and New York.
Company Website: www.cavernhome.com
Mojungle is a mobile media sharing site and platform. Mojungle was acquired in March of 2007.
Bridgewater currently manages $165 billion in global investments for a wide array of institutional clients, including foreign governments and central banks, corporate and public pension funds, university endowments and charitable foundations The company is based in Westport, Connecticut. http://www.bwater.com
A comprehensive overview of in-image advertising, the guide demonstrates how and why turning images into contextually relevant advertising inventory has become a new and exciting display advertising channel for brands.
In addition to the fundamentals of in-image advertising, the guide also presents several key takeaways, including:
- Average engagement rates compared to standard banner ads.
- Why in-image ads have higher viewability rates than other display ads.
- Why in-image is a scalable display advertising opportunity for brands.
- How in-image advertising drives lift in awareness and purchase intent.
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