LinkedInOphir Tanz
Ophir Tanz

Ophir Tanz

CEO of GumGum

Location
Greater Los Angeles Area
Industry
Internet
Current
  1. GumGum,
  2. Cavern, Inc.
Previous
  1. Mojungle,
  2. Bridgewater Associates,
  3. Fluidata
Education
  1. Carnegie Mellon University
Recommendations1 person has recommended Ophir
Websites
500+connections

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500+connections
GumGum

GumGum

CEO

– Present

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Background

Summary

Prior to launching GumGum, Ophir was CEO and co-founder of Mojungle.com, a mobile-media sharing platform that was sold to Shozu.com in 2007. Before this, Ophir co-founded Fluidesign, an interactive and branding agency. He holds a BS and MS from Carnegie Mellon University.

Specialties:Strong technical background, Business development, Product development, Mentoring startups

Experience

CEO

GumGum
– Present (6 years 11 months)Los Angeles, CA

GumGum invented the image-based advertising category and has grown to become the largest premium in-image advertising platform for publishers and brands.

Reaching 370 million unique visitors per month across billions of images on thousands of premium websites, GumGum’s patented image recognition and contextual targeting technology overlays highly targeted rich media display advertising units across the lower portion of relevant photos appearing in-line with editorial content.

Owner

Cavern, Inc.
– Present (9 years)

Cavern is a wallpaper and furniture design house based out of Los Angeles and New York.

Company Website: www.cavernhome.com
Press: http://www.cavernhome.com/Press/

CEO

Mojungle
(1 year 1 month)

Mojungle is a mobile media sharing site and platform. Mojungle was acquired in March of 2007.

Technology Associate

Bridgewater Associates
(1 year)

Bridgewater currently manages $165 billion in global investments for a wide array of institutional clients, including foreign governments and central banks, corporate and public pension funds, university endowments and charitable foundations The company is based in Westport, Connecticut. http://www.bwater.com

Co-Founder

Fluidata
(1 year 1 month)

Co-Founder

Fluidesign
(3 years 3 months)

Publications

Brand Marketer's Guide to In-Image Advertising(Link)

July 2013

A comprehensive overview of in-image advertising, the guide demonstrates how and why turning images into contextually relevant advertising inventory has become a new and exciting display advertising channel for brands.
In addition to the fundamentals of in-image advertising, the guide also presents several key takeaways, including:

- Average engagement rates compared to standard banner ads.
- Why in-image ads have higher viewability rates than other display ads.
- Why in-image is a scalable display advertising opportunity for brands.
- How in-image advertising drives lift in awareness and purchase intent.

Authors:

Organizations

YPO LA

Additional Organizations

Beta South, EO

Skills

  • CSS
  • Android
  • XML
  • Databases
  • iPhone
  • SOAP
  • Business Development
  • Entrepreneurship
  • Start-ups
  • Mobile Advertising
  • MySQL
  • Advertising
  • E-commerce
  • Mobile Devices
  • Strategic Partnerships
  • Mobile Applications
  • User Experience
  • Web Analytics
  • Digital Strategy
  • Online Advertising
  • Digital Media
  • See 6+  See less

Education

The Buckley School

Honors & Awards

Wrote chapter entitled 'Wireless Local Area Positioning' for a book called Ambient Intelligence for Scientific Discovery (http://www.springerlink.com/content/hbppbddbfd3jh2du/)

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