Otilia Otlacan

Otilia Otlacan

Online Advertising and Marketing, Ad Operations Specialist

Ireland

Current
Past
  • Online Marketing Director at Jolt Online Gaming
  • Ad Operations Manager at MUZU.TV
  • Account Associate, AdSense at Google Ireland ltd
  • Online Marketing Consultant at Freelancer
  • Marketing Coordinator and Sales Representative at Romania Data Systems, Arad - Romania
  • Assistant to Managing Director at Atlas, Arad - Romania
Education
  • Universitatea de Vest 'Vasile Goldis' din Arad
  • Universitatea de Vest 'Vasile Goldis' din Arad
  • The Open University
  • Moise Nicoara National College
Connections
500+ connections
Industry
Internet

Otilia Otlacan’s Summary

- 10+ years working experience covering Ad Operations, Online Advertising and Marketing, Online Operations, Online Business Development, in a variety of environments (large corporations, start-ups, freelancer);

- M.Sc. Marketing, postgraduate Management studies, B.Sc. Economics;

- Publisher of www.AdOperationsOnline.com - the Ad Ops and Online Advertising portal - and www.AdOpsClub.com, a social network for Ad Ops and Online Advertising professionals.

Otilia Otlacan’s Specialties:

Ad Operations, CPC / CPM / CPA Advertising, Internet Marketing, Online Operations, Online Business Development, Ad Trafficking, Ad Serving, Web Monetization, Yield Management, User Acquisition and Retention


Otilia Otlacan’s Experience

  • Owner, Consultant

    RightFit Media

    (Marketing and Advertising industry)

    February 2008Present (1 year 10 months)

    - assist online businesses, both new and already established ones, to formulate and execute online revenue strategies;
    - assist ad-supported websites in making the most out of their page and ad impressions;
    - advise ad enabled sites in choosing the right ad serving and ad optimization platform;
    - formulate and execute mid to large-scale online media plans (CPM, CPA, CPC advertising on both search and content properties).

  • Online Marketing Director

    Jolt Online Gaming

    (Entertainment industry)

    January 2009September 2009 (9 months)

  • Ad Operations Manager

    MUZU.TV

    (Online Media industry)

    April 2008December 2008 (9 months)

  • Account Associate, AdSense

    Google Ireland ltd

    (Public Company; 10,001 or more employees; GOOG; Internet industry)

    July 2006April 2008 (1 year 10 months)

  • Online Marketing Consultant

    Freelancer

    (Internet industry)

    November 2002June 2006 (3 years 8 months)

  • Marketing Coordinator and Sales Representative

    Romania Data Systems, Arad - Romania

    (Public Company; 1001-5000 employees; Information Technology and Services industry)

    February 2002November 2002 (10 months)

  • Assistant to Managing Director

    Atlas, Arad - Romania

    (Privately Held; 11-50 employees; Railroad Manufacture industry)

    March 1999February 2002 (3 years )


Otilia Otlacan’s Education

  • Universitatea de Vest 'Vasile Goldis' din Arad

    M.Sc. , Marketing , 20022003

    Dissertation paper “Organizational eMarketing: Mix and Strategies”, graded 10 out of 10.

  • Universitatea de Vest 'Vasile Goldis' din Arad

    B.Sc. , Economics , 19972002

    Average grade of 9.05 out of 10 (equivalent GPA of 3.62).

  • The Open University

    Certificate in Professional Management , Management, Marketing, Finance , 20012001

  • Moise Nicoara National College

    Baccalaureate , Computer Science , 19911995


Additional Information

Otilia Otlacan’s Interests:

Digital Media, Online Advertising, Online Marketing, PPC, SEM, SEO, Online Publishing, Ad Operations, Ad Trafficking

Otilia Otlacan’s Groups:

Chartered Institute of Marketing (UK), e-Marketing Association (US)

  •    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
  •    AdMonsters
  •    Linked:HR (#1 Human Resources Group)
  •    Inbound Marketers - For Marketing Professionals
  •    Advertising Professional
  •    Consultants Network
  •    Search Engine Strategies Conference & Expo
  •    eMarketing Association Network
  •    Online Advertising Professionals
  •    ThoseinMedia
  •    E-Commerce Network
  •    Sr level Internet Marketers Group, Internet Marketing Professionals Only.
  •    Marketing 2.0 Technology (Over 3400+ Members)
  •    Search Marketing Salon
  •    Advertising Professionals
  •    Online Publishers Network
  •    Googlers & Xooglers
  •    Digital Marketing
  •    Mobile Marketing & Advertising
  •    European Internet Professionals
  •    Online Marketing Network
  •    Social Media Marketing
  •    Romania Business and Professional Network
  •    Rich Media Solutions Group
  •    Media Professionals Worldwide
  •    Ad eXchange Experts
  •    Media Buyers/Planners Network
  •    Digital Network IE
  •    ad:tech
  •    MarketingProfs
  •    INTERACTIVE & DIGITAL MEDIA GROUP
  •    Ad Traffickers & Ad Ops Group
  •    Magazine
  •    Ad Operations Professionals
  •    Future Social Media
  •    London Ad Operations
  •    Media & Advertising Professionals in Ireland
  •    Online Marketing Ireland
  •    Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.
  •    121 Marketing Network Ireland (First Wednesday Club)
  •    Performance-based Digital Marketing Ireland
  •    Freelance Ireland
  •    CRMage.com
  •    Colegiul National "Moise Nicoara"
  •    Ad Operations Professionals - Marketplace

Otilia Otlacan’s Honors:

Google OSO Gold Recognition Award, December 2007
Google OSO Gold Recognition Award, June 2007
Google Peer Award, 2006 and 2007


Otilia Otlacan’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • reference requests
  • getting back in touch

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