
Online Advertising and Marketing, Ad Operations Specialist
Ireland

Online Advertising and Marketing, Ad Operations Specialist
Ireland
- 10+ years working experience covering Ad Operations, Online Advertising and Marketing, Online Operations, Online Business Development, in a variety of environments (large corporations, start-ups, freelancer);
- M.Sc. Marketing, postgraduate Management studies, B.Sc. Economics;
- Publisher of www.AdOperationsOnline.com - the Ad Ops and Online Advertising portal - and www.AdOpsClub.com, a social network for Ad Ops and Online Advertising professionals.
Ad Operations, CPC / CPM / CPA Advertising, Internet Marketing, Online Operations, Online Business Development, Ad Trafficking, Ad Serving, Web Monetization, Yield Management, User Acquisition and Retention
(Marketing and Advertising industry)
February 2008 — Present (1 year 10 months)
- assist online businesses, both new and already established ones, to formulate and execute online revenue strategies;
- assist ad-supported websites in making the most out of their page and ad impressions;
- advise ad enabled sites in choosing the right ad serving and ad optimization platform;
- formulate and execute mid to large-scale online media plans (CPM, CPA, CPC advertising on both search and content properties).
(Entertainment industry)
January 2009 — September 2009 (9 months)
(Online Media industry)
April 2008 — December 2008 (9 months)
(Public Company; 10,001 or more employees; GOOG; Internet industry)
July 2006 — April 2008 (1 year 10 months)
(Internet industry)
November 2002 — June 2006 (3 years 8 months)
(Public Company; 1001-5000 employees; Information Technology and Services industry)
February 2002 — November 2002 (10 months)
(Privately Held; 11-50 employees; Railroad Manufacture industry)
March 1999 — February 2002 (3 years )
M.Sc. , Marketing , 2002 — 2003
Dissertation paper “Organizational eMarketing: Mix and Strategies”, graded 10 out of 10.
B.Sc. , Economics , 1997 — 2002
Average grade of 9.05 out of 10 (equivalent GPA of 3.62).
Certificate in Professional Management , Management, Marketing, Finance , 2001 — 2001
Baccalaureate , Computer Science , 1991 — 1995
Digital Media, Online Advertising, Online Marketing, PPC, SEM, SEO, Online Publishing, Ad Operations, Ad Trafficking
Chartered Institute of Marketing (UK), e-Marketing Association (US)
Google OSO Gold Recognition Award, December 2007
Google OSO Gold Recognition Award, June 2007
Google Peer Award, 2006 and 2007