George Bounacos

Current

COO at Silver Beacon Marketing
COO at Consumer Help Web

Past

Senior Manager, Search Marketing at Innovectra Corporation
Director at Graduate School, USDA
Vice President at Carfax.com

2 more...

Education

George Mason University
American University
Enfield Academy

Recommended

49 people have recommended George

Connections

376 connections

Industry

Marketing and Advertising

George Bounacos’s Summary

OVERVIEW

Online marketing leader, creating profits in the B2B, B2C and B2G sectors. I hold PPC certifications from Yahoo and Google and lead online marketing efforts for dozens of organizations. At least two are always pro bono non-profits.

SKILLS

A technologist with online content, SEO/SEM and usability expertise, I can lift organic rankings, raise conversion rates and write link-worthy content. I'm also an anlytics hound who adores micro-targeting.

"You talk marketing to geeks and geek to marketers," said a colleague explaining my role.

WHAT'S A SILVER BEACON?

The silver beacon is presence and profitability. We have the creative chops to make your site sparkle, your content glow and your brand shine.

Then we apply proprietary modeling based on profit, not revenue. This isn't about revenue or visitors. This is about profit and running small business well, not playing catchup all day.

Silver Beacon excels at creating incremental profit for small businesses. Don't call us an agency; we're your partner and prove that every day.

Silver Beacon is art and science. Silver Beacon is creative and data. Ask our partners and clients.

GEORGE'S BACKGROUND

The science and data side of Silver Beacon Marketing, I've also led a groundbreaking online consumer advocacy firm, search marketing for multiple IYPs, consumer efforts for big brands and large content networks with tens of thousands of pieces of unique content.

In earlier operations roles, I managed B2B help desks, cross-functionally teamed with Marketing at a top automotive site, led an online community for an eBay affiliate and was first paid for generating online content in 1986!

Creating compelling content accessed at 300 baud while customers paid $48/hour for access may be one of life's great marketing challenges.

INDUSTRY EXPERIENCE

Online marketing, SEO/SEM, customer segmentation, keyword research, content creation, communities, public speaking.

George Bounacos’s Specialties:

Online marketing, communications, including SEO/SEM/PPC, small business analysis, customer segmentation, creating online content and research.

Find me at Twitter or a dozen other social networks under my name.

George Bounacos’s Experience

COO

Silver Beacon Marketing

(Privately Held; Marketing and Advertising industry)

May 2008 — Present (1 year 7 months)

Silver Beacon is about PRESENCE and PROFITABILITY. We're experts in creating online profit and helping small businesses look professional while doing so. Our management team has been on the ground with multiple startups, and we've launched more sites (even before they were web sites) then we can remember.

We can change your business, but don't take our word for that. Our clients constantly tell us that.

How would you like to decide next quarter how fast to handle growth opportunities?
COO

Consumer Help Web

(Privately Held; Alternative Dispute Resolution industry)

January 2004 — Present (5 years 11 months)

Consumer Help Web presents consumer issues to executives and facilitates mutually beneficial communication.

We are the inexpensive alternative to litigation and regulatory action that helps organizations overcome a service gaffe.

Executives -- WE CAN HELP YOU PROVIDE A NEUTRAL 3rd PARTY SOLUTION TO AVOID LEGAL AND OTHER COMPLAINTS. Ask how.

I actively manage SEM through 5 networks and balance organic vs paid traffic. (We rank for and monetize phrases related to diamonds, films and cooking, among others.) Testing and tuning campaigns is a blast. So is finding hidden gems that brings in ROI despite a low CTR or high CPC.

I also manage JV relationships for our network of 12 (and growing) subsidiary sites that educate consumers in niche areas.

Additional Information

George Bounacos’s Interests:

Online communities, writing, SEO/SEM, analysis (financial, transaction and systems), technology, service quality, business process automation

George Bounacos’s Groups:

Contract and other assignments: Epinions.com, AOL, CompuServe, NWI and other technology and information services providers. Member of Virginia SEM Meetup group. Advisory Board member, StopPoliticalCalls.org