George Bounacos

Current

Co-Founder, COO at Consumer Help Web

Past

Senior Manager, Search Marketing at Innovectra Corporation
Director at Graduate School, USDA
Vice President at Carfax.com

2 more...

Education

George Mason University
American University
Enfield Academy

Recommended

42 people have recommended George

Connections

311 connections

Industry

Internet

Websites

George Bounacos’s Summary

OVERVIEW

Online content and marketing leader who successfully creates and delivers profitable activities in B2B, B2C and B2G. I hold PPC certifications from Yahoo and Google and lead online marketing efforts for dozens of organizations. At least two at any given time are pro-bono non-profits.

SKILL SETS

A technologist with online content, SEO/SEM and usability expertise, I can drive a page's organic rankings, create high conversion rates and attract unique, link-worthy content. Proficient in web authoring tools and analytics, I also write cool Excel macros, but don't confuse me with a coder. They're the real wizards!

A colleague summarized my skills this way, "You talk marketing to geeks and geek to marketers."

WORK HISTORY

The ultimate online generalist, I lead the advocacy firm I co-founded and its online marketing subsidiary. I have also led search marketing for multiple IYPs, consumer advocacy efforts for big brands and continue managing a large content network with ~10,000 pieces of unique content. I have also managed B2B help desks, cross-functionally teamed with Marketing at a top automotive site, led a segment of an online community for an eBay affiliate and was first paid for generating online content in 1986!

Creating compelling online content accessed at 300 baud while customers paid $48/hour for access may be one of life's great online marketing challenges.

While leading service quality and operations teams at well known brands, I also participated in multiple BI, CRM and ERP installs.

INDUSTRY EXPERIENCE

Online marketing, SEO/SEM (with a sub-specialty in PPC and keyword research) alternative dispute resolution, writing and editing for online audiences, leading online communities publishing and automotive.

THE FUTURE

Today we use the web. I plan to be at the bleeding edge of the next medium.

A Libertine networker, between 5%-10% of my contacts at any given time have also provided a written reference.

George Bounacos’s Specialties:

Online marketing, communications, including SEO/SEM, account management, industry relations, consumer affairs, communicating value proposition and financial analysis. Find me at Twitter or a dozen other social networks under my name.

George Bounacos’s Experience

Co-Founder, COO

Consumer Help Web

(Privately Held; 11-50 employees; Internet industry)

January 2004 — Present (4 years 8 months)

Consumer Help Web presents consumer issues to executives and facilitates mutually beneficial communication.

We are the inexpensive alternative to litigation and regulatory action that helps organizations overcome a service gaffe.

Executives -- WE CAN HELP YOU PROVIDE A NEUTRAL 3rd PARTY SOLUTION TO AVOID LEGAL AND OTHER COMPLAINTS. Ask how.

I actively manage SEM through 5 networks and balance organic vs paid traffic. (We rank for and monetize phrases related to diamonds, films and cooking, among others.) Testing and tuning campaigns is a blast. So is finding hidden gems that brings in ROI despite a low CTR or high CPC.

I also manage JV relationships for our network of 12 (and growing) subsidiary sites that educate consumers in niche areas.

Consumer Help Web's marketing services division (CHW Marketing Services) is led by an award winning graphics designer and offers SEO/SEM and site development. Our SEM is not tied to your spend. Ask how we save you money.

Additional Information

George Bounacos’s Websites:

George Bounacos’s Interests:

Online communities, writing, SEO/SEM, analysis (financial, transaction and systems), technology, service quality, business process automation

George Bounacos’s Groups:

Contract and other assignments: Epinions.com, AOL, CompuServe, NWI and other technology and information services providers. Member of Virginia SEM Meetup group. Advisory Board member, StopPoliticalCalls.org