Owner of Online Authority and Co-founder and Chair, Digital Strategy Conference Ottawa
- Ottawa, Ontario, Canada (Ottawa, Canada Area)
- Marketing and Advertising
Kelly Kubrick's Overview
- Owner at Online Authority
- Chair, Digital Strategy Conference Ottawa at dStrategy Media
- Vice President and Partner at dStrategy Media
- Director at Morrison Lamothe Inc.
- Leonard N. Stern School of Business, New York University
- University of Ottawa / Université d'Ottawa
- Radcliffe College, Harvard University
Victoria College, University of Toronto
University of Swansea, Wales, UK
Kelly Kubrick's Summary
Kelly is the owner of Online Authority, a digital analytics services firm and co-founder of Digital Strategy Conference.
Designed to help organizations stay relevant, competitive and resilient, Digital Strategy Conference delivers the essentials of planning, implementing and improving digital initiatives at its events in Vancouver, British Columbia and Ottawa, Ontario.
Kelly specializes in digital analytics as a methodology to assess the effectiveness of digital efforts - websites, email, social, search - relative to your business strategy. Based on that objective evidence, she provides recommendations to clients across public, private and not for profit sectors. Kelly also develops and delivers training in digital / web analytics and writing for the web.
Her online expertise stems her years of experience in media and publishing. Prior to founding Online Authority in 2002, she spent six years in New York with Time Warner subsidiaries Time Inc New Media and Time Consumer Marketing Inc. There, she oversaw the planning, development and launch of more than 60 websites for such brands as In Style, Fortune, PEOPLE, Sports Illustrated and TIME.
Kelly Kubrick's Experience
June 2002 – Present (12 years 4 months) Ottawa, Canada
Chair, Digital Strategy Conference Ottawa
April 2012 – Present (2 years 6 months) Ottawa, Canada
Vice President and Partner
April 2012 – Present (2 years 6 months) Canada
April 2002 – Present (12 years 6 months) Canada
Director of E-Commerce Development
May 1999 – October 2001 (2 years 6 months) New York, New York
Manager of Commerce Development, Time Inc New Media
March 1997 – May 1999 (2 years 3 months) New York, New York
Kelly Kubrick's Education
2008 – 2009
Radcliffe College, Harvard University
July 1995 – August 1995
Victoria College, University of Toronto
September 1989 – June 1993
University of Swansea, Wales, UK
September 1991 – September 1992
1987 – 1989
Kelly Kubrick's Volunteer Experience & Causes
Digital Strategy Certificate Program Advisory Board Member
The University of British Columbia
April 2011 – present (3 years 6 months)
The goal of the UBC Certificate in Digital Strategy is to help leaders acquire the critical thinking and analytical skills to develop and lead strategy for the use of digital products, services and platforms. Specifically, this includes determining strategies to lead and educate organizations to embrace the changing pace of technology, information, and innovation in the digital world. UBC Certificate in Digital Strategy program information: http://cstudies.ubc.ca/digital-strategy/certificate-in-digital-strategy/index.html
Web Analytics Program Advisory Board Member
June 2012 – present (2 years 4 months)
McMaster's comprehensive online web analytics program will help you master web metrics and play a critical role in informing business decisions.The advisory board provides guidance to ensure the program remains leading-edge and relevant. Program details: http://www.mcmaster.ca/conted/programs/web-analytics/index.html
IMC Vancouver Advisory Board Member
Internet Marketing Conference (IMC)
May 2011 – October 2011 (6 months)
Improve your ability to manage digital media, marketing & communications. Exchange ideas, hear case studies, learn leading strategies, and get tactical advice you can apply immediately. Connect with an international community of digital marketers.
eMetrics Toronto Advisory Board Member
eMetrics Marketing Optimization Summit
October 2009 – April 2011 (1 year 7 months)
eMetrics is where professional digital marketers advance their expertise and expand their online marketing analytics skill-set. Learn how industry leaders are increasing marketing ROI through optimization of campaigns, communications, content, and the overall customer experience. Share successes, challenges and proven techniques with a global community of digital analytics professionals.
Mayor's Task Force on eGoverment
City of Ottawa
January 2008 – May 2008 (5 months)
- Science and Technology
The Mayor of Ottawa’s Task Force on eGovernment was mandated to make short-, medium-
and long-term recommendations to develop an information technology plan that improves
interaction with the public while increasing the effectiveness and efficiency of city operations. Final report available here: http://app06.ottawa.ca/calendar/ottawa/citycouncil/occ/2008/08-28/csedc/eGov%20Task%20Force%20Document.pdf
SMX Toronto Advisory Board Member
Search Marketing Expo (SMX)
September 2009 – April 2010 (8 months)
Search Marketing Expo – SMX Toronto is for search engine marketing and internet marketing professionals of all skill levels and experience.
Auditor, Course Enhancement Sub-Committee
Digital Analytics Association2009 – 2011 (2 years)
Auditor of the Digital Analytics Association (DAA) Course Enhancement Sub-Committee for the Award of Achievement in Web Analytics at the University of British Columbia (UBC).
Kelly Kubrick's Organizations
Digital Analytics AssociationMember
- May 2006 to Present
The Digital Analytics Association (DAA), formerly the Web Analytics Association, exists to help organizations illuminate and overcome the challenges of data acquisition, exploration, deduction and application. The DAA is a not-for-profit, volunteer-powered association, and strives to help individuals become more valuable through education, community, research and advocacy.
OCRI (now InvestOttawa)Member of Zone5ive Programming Committee
- July 2007 to May 2012
Zone5ive delivers a series of concise and valuable strategy sessions that provide great ideas and usable tactics that you can take away and use to help you manage and measure your company’s marketing and communications programs.
Ottawa Chapter, Canadian Marketing AssociationMember of the Executive
- August 2004 to June 2009
The Canadian Marketing Association (CMA) promotes industry growth, development and education through various events. It provides a forum for members offering educational and networking opportunities for those involved in specific marketing disciplines. CMA is the largest marketing association in Canada representing the integration and convergence of all marketing disciplines, channels and technologies. CMA Ottawa is one of five regional CMA chapters.
Ottawa Chamber of CommerceMember of the Board of Directors
- June 2004 to June 2008
The Ottawa Chamber of Commerce's vision is to be the leading provider of business-to-business networking opportunities in the City of Ottawa; and to be the foremost and respected voice of business in the City of Ottawa.
Kelly Kubrick's Skills & Expertise
- Digital Strategy
- Digital Analytics
- Web Analytics
- Google Analytics
- WebTrends Analytics
- Email Marketing
- Online Marketing
- Online Advertising
- Digital Marketing
- Web Marketing
- Content Strategy
- Marketing Strategy
Kelly Kubrick's Languages
English(Native or bilingual proficiency)
French(Professional working proficiency)
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