Kelly Kubrick

Kelly Kubrick

Owner of Online Authority and Co-founder and Chair, Digital Strategy Conference Ottawa

Ottawa, Ontario, Canada (Ottawa, Canada Area)
Marketing and Advertising

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Kelly Kubrick's Overview

  • Director of E-Commerce Development at Time Inc.
  • Manager of Commerce Development, Time Inc New Media at Time Warner Inc.
  • Director of Sales at The Voyager Company
  • Victoria College, University of Toronto
  • University of Swansea, Wales, UK
  • Ashbury College

500+ connections


Kelly Kubrick's Summary

Kelly is the owner of Online Authority, a digital analytics services firm and co-founder of Digital Strategy Conference.

Designed to help organizations stay relevant, competitive and resilient, Digital Strategy Conference delivers the essentials of planning, implementing and improving digital initiatives at its events in Vancouver, British Columbia and Ottawa, Ontario.

Kelly specializes in digital analytics as a methodology to assess the effectiveness of digital efforts - websites, email, social, search - relative to your business strategy. Based on that objective evidence, she provides recommendations to clients across public, private and not for profit sectors. Kelly also develops and delivers training in digital / web analytics and writing for the web.

Her online expertise stems her years of experience in media and publishing. Prior to founding Online Authority in 2002, she spent six years in New York with Time Warner subsidiaries Time Inc New Media and Time Consumer Marketing Inc. There, she oversaw the planning, development and launch of more than 60 websites for such brands as In Style, Fortune, PEOPLE, Sports Illustrated and TIME.

Kelly Kubrick's Experience

June 2002Present (12 years 4 months) Ottawa, Canada

Chair, Digital Strategy Conference Ottawa

dStrategy Media

April 2012Present (2 years 6 months) Ottawa, Canada

Vice President and Partner

dStrategy Media

April 2012Present (2 years 6 months) Canada

April 2002Present (12 years 6 months) Canada

Director of E-Commerce Development

Time Inc.

May 1999October 2001 (2 years 6 months) New York, New York

Manager of Commerce Development, Time Inc New Media

Time Warner Inc.

March 1997May 1999 (2 years 3 months) New York, New York

Director of Sales

The Voyager Company

September 1995March 1997 (1 year 7 months) New York, New York

Kelly Kubrick's Education

Radcliffe College, Harvard University

July 1995August 1995

Victoria College, University of Toronto

September 1989June 1993

University of Swansea, Wales, UK

September 1991September 1992

Ashbury College


Kelly Kubrick's Volunteer Experience & Causes

  • Volunteer Experience

    • Digital Strategy Certificate Program Advisory Board Member

      The University of British Columbia
      • Education
      April 2011 present (3 years 6 months)

      The goal of the UBC Certificate in Digital Strategy is to help leaders acquire the critical thinking and analytical skills to develop and lead strategy for the use of digital products, services and platforms. Specifically, this includes determining strategies to lead and educate organizations to embrace the changing pace of technology, information, and innovation in the digital world. UBC Certificate in Digital Strategy program information:

    • Web Analytics Program Advisory Board Member

      McMaster University
      • Education
      June 2012 present (2 years 4 months)

      McMaster's comprehensive online web analytics program will help you master web metrics and play a critical role in informing business decisions.The advisory board provides guidance to ensure the program remains leading-edge and relevant. Program details:

    • IMC Vancouver Advisory Board Member

      Internet Marketing Conference (IMC)
      • Education
      May 2011 October 2011 (6 months)

      Improve your ability to manage digital media, marketing & communications. Exchange ideas, hear case studies, learn leading strategies, and get tactical advice you can apply immediately. Connect with an international community of digital marketers.

    • eMetrics Toronto Advisory Board Member

      eMetrics Marketing Optimization Summit
      • Education
      October 2009 April 2011 (1 year 7 months)

      eMetrics is where professional digital marketers advance their expertise and expand their online marketing analytics skill-set. Learn how industry leaders are increasing marketing ROI through optimization of campaigns, communications, content, and the overall customer experience. Share successes, challenges and proven techniques with a global community of digital analytics professionals.

    • Mayor's Task Force on eGoverment

      City of Ottawa
      • Science and Technology
      January 2008 May 2008 (5 months)

      The Mayor of Ottawa’s Task Force on eGovernment was mandated to make short-, medium-
      and long-term recommendations to develop an information technology plan that improves
      interaction with the public while increasing the effectiveness and efficiency of city operations. Final report available here:

    • SMX Toronto Advisory Board Member

      Search Marketing Expo (SMX)
      • Education
      September 2009 April 2010 (8 months)

      Search Marketing Expo – SMX Toronto is for search engine marketing and internet marketing professionals of all skill levels and experience.

    • Auditor, Course Enhancement Sub-Committee

      Digital Analytics Association
      2009 2011 (2 years)

      Auditor of the Digital Analytics Association (DAA) Course Enhancement Sub-Committee for the Award of Achievement in Web Analytics at the University of British Columbia (UBC).

Kelly Kubrick's Organizations

  • Digital Analytics Association

    • May 2006 to Present

    The Digital Analytics Association (DAA), formerly the Web Analytics Association, exists to help organizations illuminate and overcome the challenges of data acquisition, exploration, deduction and application. The DAA is a not-for-profit, volunteer-powered association, and strives to help individuals become more valuable through education, community, research and advocacy.

  • OCRI (now InvestOttawa)

    Member of Zone5ive Programming Committee
    • July 2007 to May 2012

    Zone5ive delivers a series of concise and valuable strategy sessions that provide great ideas and usable tactics that you can take away and use to help you manage and measure your company’s marketing and communications programs.

  • Ottawa Chapter, Canadian Marketing Association

    Member of the Executive
    • August 2004 to June 2009

    The Canadian Marketing Association (CMA) promotes industry growth, development and education through various events. It provides a forum for members offering educational and networking opportunities for those involved in specific marketing disciplines. CMA is the largest marketing association in Canada representing the integration and convergence of all marketing disciplines, channels and technologies. CMA Ottawa is one of five regional CMA chapters.

  • Ottawa Chamber of Commerce

    Member of the Board of Directors
    • June 2004 to June 2008

    The Ottawa Chamber of Commerce's vision is to be the leading provider of business-to-business networking opportunities in the City of Ottawa; and to be the foremost and respected voice of business in the City of Ottawa.

Kelly Kubrick's Skills & Expertise

  1. Digital Strategy
  2. Digital Analytics
  3. Web Analytics
  4. Google Analytics
  5. WebTrends Analytics
  6. Omniture
  7. Email Marketing
  8. E-commerce
  9. Online Marketing
  10. Analytics
  11. Strategy
  12. Marketing
  13. Online Advertising
  14. Digital Marketing
  15. Web Marketing
  16. Content Strategy
  17. Marketing Strategy

Kelly Kubrick's Languages

  • English

    (Native or bilingual proficiency)
  • French

    (Professional working proficiency)

Kelly Kubrick's Additional Information

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