Online Advertising Manager
Vancouver, Canada Area
- Current
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- Online Community Manager at Playfair Online
- Past
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- Advertising Operations Manager at Faceparty
- Advertising Traffic Manager at StockGroup Media
- Online Marketing Manager / Media Buyer at Spotted Dog Media
- Project Manager / SEO Analyst at Virtually Canadian Inc.
- Web Marketing Manager / Team Leader at Promark Software
- Senior Web Developer at International Bancorp Ltd. / Las Vegas Casino
- Education
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- The University of British Columbia
- The University of British Columbia
- University of Windsor
- Recommended
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9 people have recommended Marc - Connections
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191
connections
- Industry
- Marketing and Advertising
- Websites
Marc Joffe’s Summary
I have over six years experience planning and developing online marketing solutions. Top notch strengths in internet marketing, negotiation and team development, in advertising agencies and publisher environments. Expertise in the online marketing industry, proven SEO skills, PPC, CPA, CPM and ROI marketing models.
I am a University graduate with a certificate in both Software Engineering, and Project Management from University of British Columbia.
I'm looking to expand my professional network and open to reviewing opportunities in the world of online advertising, internet marketing and social media. You can invite me at: joffe.marc@gmail.com
Marc Joffe’s Specialties:
ROI/CPA/PPC/CPM, Web Analytics, Nielsen Net Ratings, ATLAS, Rich Media, SEO, Web Trends, 24/7, DART, MS Excel, Google Adsense, Google Adwords, Goolge Analytics, Web Sphere, Maximizer, ComScore, Blogging, Drive It.
Marc Joffe’s Experience
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Online Community Manager
Playfair Online
(Marketing and Advertising industry)
March 2008 — Present (1 year 5 months)
Online community manager for social community sites and business online start ups. Recommendation of commercialization initiatives to engage users and develop sustainable and mutually beneficial monetary relationships with SEO, Google Adsense, Ad Networks, and Ad Traffic partners.
* Managing outsource contractors, web programmers, graphic designers and SEO consultants. (India, Poland, UK and US)
* Leading site(s) redesign and feature requirements for edgy fringe niche online social communities ( onefaceone.com ; trailerparkfriends.com ; prettydirtyfriends.com)
* Management of development of Facebook apps, integrated to our community network.
* Building user base to 130,000. Achieved 15,000 new users in 3 months.
* Implementation of SEO, internet marketing and Ad slot placement for social networking sites.
* Developing marketing strategies to increase traffic, page views, and site visitors.
* Set Up and optimization of Google Adsense, Google Ad words, and Google Analytics -
Advertising Operations Manager
Faceparty
(Privately Held; 11-50 employees; Internet industry)
December 2007 — February 2008 (3 months)
Optimization of revenue and implementation of national advertising campaigns on #1 UK online community. Consulting with London sales team, reporting to Head of Sales ensuring best practices and ensuring traffic department efficiency, reviewing metrics and revenue realization for the UK's largest online party community.
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Advertising Traffic Manager
StockGroup Media
(Public Company; 51-200 employees; SWB; Financial Services industry)
August 2006 — November 2007 (1 year 4 months)
Optimization of revenue and implementation of media buy flights on #1 Canadian financial services network stockhouse.com (ComScore). Consulting with sales team and reporting directly to VP of Monetization, ensuring best practices and ensuring traffic department efficiency, reviewing metrics and revenue realization for Canada’s largest community of financial investors.
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Online Marketing Manager / Media Buyer
Spotted Dog Media
(Privately Held; 11-50 employees; Marketing and Advertising industry)
June 2004 — June 2006 (2 years 1 month)
Online marketing of the Gambling Industries premier brands leading the department in driving traffic to their online gaming brands via SEO, PPC, domain acquisition and site networking. Responsibilities : a. Tracking and monitoring overall search engine traffic / Affiliatte traffic to gaming properties b. Directing traffic to Gaming Brands through SEO, PPC, CPA, Guaranteed ROI, Domain Acquisition, Site Networks c. Working with current Media and Affiliate Relationships to leverage them for SEO d. Brand Protection, Domain protection through maximum visibility for brand searches and domain ownership.
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Project Manager / SEO Analyst
Virtually Canadian Inc.
(Partnership; 11-50 employees; Information Technology and Services industry)
January 2001 — January 2004 (3 years 1 month)
Provided businesses with SEO tools to effectively communicate with search engines, in order to position their brands online. Provided strategic leadership, experience and guidance for the development and improvement of business processes with information technology tools. Analysis of user requirements, procedures and problems to increase team efficiency.
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Web Marketing Manager / Team Leader
Promark Software
(Public Company; 11-50 employees; Information Technology and Services industry)
February 2000 — August 2000 (7 months)
Implemented SEO tactics and content for social networking website. Advised CEO, VP, and investors, on site progress and online marketing potential. Daily analysis and resolution of customer support issues. Effectively communicated technical concepts to non technical users. Developed excellent interpersonal and teamwork skills.
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Senior Web Developer
International Bancorp Ltd. / Las Vegas Casino
(Public Company; 11-50 employees; Information Technology and Services industry)
April 1999 — September 1999 (6 months)
Quickly mastered new technologies and proprietary systems, for design and production of online marketing content for iGaming industry. Non disclosure of sensitive business information, in a highly competitive industry. Worked closely with design department, taking conference calls with CEO, and developing teamwork skills.
Marc Joffe’s Education
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The University of British Columbia
Certificate , Project Management , 2002 — 2004
* Studied project management skills and techniques found in the PMBOK.(PMI)
* Application of knowledge and skills to plan, participate, and/or execute projects.- Activities and Societies:
- Volunteering:
Neighbours First Community - www.neighboursfirst.ca
Canada InfoNet - www.canadainfonet.org
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The University of British Columbia
Certificate , Software Engineering , 2002 — 2003
* Studied the management of software projects.
* Studied the software development process from requirements analysis to testing and implementation.- Activities and Societies:
- Team Project
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University of Windsor
BA , Political Science , September 1988 — April 1991
Additional Information
Marc Joffe’s Websites:
Marc Joffe’s Interests:
Cruiser Bicycles, Motorcycles, Fitness, Science Fiction, Sergio Leone Westerns, Conversational French
Marc Joffe’s Groups:
Project Management Institute - www.pmi.org (Member)
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Gaming People - The Gaming People Expert Network (+8.000) -
eMarketing Association Network -
TopLinked.com (Open Networkers) -
Online Advertising Professionals -
GroupLinked.com -
PPC Pros Canada
Marc Joffe’s Honors:
Microsoft Certified Professional
Bell Canada Stock Investment Award
Tai Kwon Doe Certificate
CJAM Jammy Award
Marc Joffe’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
