Omer Saar

Current

Partner/Co-Founder at Back To The Streets
Director of Biz Dev & Marketing at Hip Hop Leaders (HHL): Educational program for at-risk youth
Board Member at STAY TRUE

Founder/CEO at UniverSOUL Productions - "For the love of it..."
Dir. of Marketing at UniverSOUL Productions
Beat Maker/Producer/DJ at Souled Out Records

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Past

RideNSS Tour Manager at UniverSOUL Productions
Biz Dev Manager - Contracted Consultant at The Marketing Division
VP, Business Development - Contracted Consultant at Imagine Marketing Agency

Partnership/Alliance Consultant at Universal Music Group
Strategic Marketing Coordinator at Tilly's
Brand Ambassador at Zygo Vodka
Tour Manager at CPC/Coca-Cola
Midwest Sales Associate at Rossignol Snowboards
Brand Ambassador & Acting Team Manager at Rossingol Snowboards
Dept. Manager/Sales Person at TWC Surf & Sport

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7 more...

Education

Wayne State University

Recommended

13 people have recommended Omer

Connections

402 connections

Industry

Marketing and Advertising

Websites

Omer Saar’s Summary

A passionate, dynamic, and visionary professional with 14+ years of exceptional Marketing, Management, Entrepreneurial, PR, & Sales experience in the board sport, music, entertainment, and non-profit industries and cultures helping brands connect with their target audience on a deeper more meaningful level.

Branding, campaign/project/program (regional and national) design & management (experiential, event, online, ePR, grassroots, street-promo, & guerilla), strategic partnerships, sponsorship, team leadership and multi-tiered management.

Always exploring opportunities to leverage on my experience, resources, relationships, and ability to understand and deliver a brand's “story”, image, strategies, and message in an “organic” and “true-to-the-culture” way, while positioning the brand for further growth and profitability.

Omer Saar’s Specialties:

• True-to-the-culture lifestyle marketing; specializing in urban and board sport lifestyles and cultures
• Branding and identity
• Creating, cultivating, and leveraging on relationships to create unique opportunities and more effective and efficient branding, marketing, PR, and promotional strategies
• Customized special event marketing (tours, concerts, company & private parties, skate/snowboard demos, and video & product premiers)
• Strategic marketing campaign/program design and execution

Omer Saar’s Experience

Partner/Co-Founder

Back To The Streets

(Privately Held; Marketing and Advertising industry)

February 2008 — Present (1 year 11 months)

Back To The Streets 5-10 City Tour:

A grass-roots street lifestyle based tour, showcasing progressive skateboarding, art, music, and other culturally relevant elements, while very much sticking to the fundamental essence of each. The tour will tie past with future by staying true to the roots of each element, it’s street-influenced foundation, freedom of expression, and community upbringing, while promoting up-and-coming/trend setting/future leaders.

Back To The Streets combines today’s leaders with the kids that are influenced by them in a free-spirited environment conducive to the kind of inspiration that ignites creativity, motivation, and emotion. The result is a fun, entertaining, and memorably experience that will positively impact the lives of all who attend.

The Tour will also partner with non-profits to directly contribute to the community financially and otherwise.

http://www.universoulproductions.com/BackToTheStreetsDeck.pdf
Director of Biz Dev & Marketing

Hip Hop Leaders (HHL): Educational program for at-risk youth

(Non-Profit Organization Management industry)

January 2008 — Present (2 years )

Hip Hop Leaders (HHL) Program - A year-round after-school college prep, technology prep, and mentoring program. The program uses the excitement and relevance of the hip hop culture (and now Skateboarding and Art) to connect with at-risk youth, then motivate and enable them to pursue higher education and technology careers.

http://www.universoulproductions.com/HHL.pdf

Here is a link to a video of last year's 4-day conference.

http://themarketingdivision.net/hhl_trailer07.mov

- Developing the program's reach to at-risk youth through Hip Hop, Skateboarding, and Art.

- Positioning the program for future growth through strategic partnerships with Companies, Agencies, Media, Artists, Musicians, Athletes, and influential Individuals.

- Working directly with the youth. Teaching, mentoring, and loving.
Board Member

STAY TRUE

(Non-Profit Organization Management industry)

January 2008 — Present (2 years )

STAY TRUE is a non-profit organization based in Philadelphia dedicated to offering under-privileged, at-risk youth the opportunity to develop the knowledge, skills, and confidence needed to become powerful agents of social/political change in their communities.

The objectives of STAY TRUE are three-fold:

- Students will complete an engaging academic curriculum that will allow them to learn about and reflect on the social and political issues that most deeply impact their lives and communities.

- Students will use their knowledge of social/political issues to affect change by first participating, then developing and executing community service projects throughout the Philadelphia region.

- Students will participate in a wide variety of new activities that encourage a continued life of public service, as well as self-exploration, self-confidence, and self-discipline.
Founder/CEO

UniverSOUL Productions - "For the love of it..."

(Marketing and Advertising industry)

2000 — Present (9 years )

• Founded UniverSOUL Productions, a lifestyle marketing company.
Dir. of Marketing

UniverSOUL Productions

(Marketing and Advertising industry)

2000 — Present (9 years )

• Authentically and effectively connecting Brands and their Products/Services with the target audience in a way that they can relate to and embrace.

• Building, cultivating, and leveraging on relationships (partnerships) to create unique opportunities and more effective and efficient marketing strategies, resulting in increased brand and product/service awareness, direct sales, company’s database, market share, strengthened brand image, relationship with consumers, and the company’s future growth.

• Provided Consulting and Marketing Management for companies such as:
--
Red Bull, Scion, Zygo Vodka, Vitamin Water, Universal Pictures, Paramount, MGM, WB, UPN, Universal Records, Def Jam, Interscope, Stones Throw, Guitar Center, A-Side Worldwide, KOOL, Nivea, Rossignol Snowboards, T-Mobile, Hip Hop Leaders, Back To The Streets Tour, High Cascade Snowboard Camp, Absinthe Films, L-R-G, The Royal Magazine, Etnies, I-path, and several music, skateboard, and snowboard retail stores.
Beat Maker/Producer/DJ

Souled Out Records

(Music industry)

1999 — Present (10 years )

• Produced THE GREEN ALBUM which has become an internet phenomenon including endorsements and praise from world-renown Musicians, DJs, and Media.

Try googling "Omer Saar THE GREEN ALBUM"

Now available for free download at http://universoulproductions.wordpress.com/2008/05/28/omer-saar-the-green-album-free-download/

• Composed & Arranged 4 musical tracks that were purchased and used by Rossignol Snowboards in their Projectour Promotional Video
• Composed & Arranged 3 musical tracks that were purchased and used by Shakedown Project in their snowboard video.
• Composed & Arranged 2 musical tracks that was purchased and used by Burton Snowboards in their Women’s Promo Video.
• Composed & Arranged intro track for "SPOTS" skateboard video
RideNSS Tour Manager

UniverSOUL Productions

(Marketing and Advertising industry)

July 2009 — September 2009 (3 months)

Responsible for successfully (over)delivering the entire execution of the RideNSS Tour (2 months, 60 stops at skate parks across the United States).
- Exceeding all goals and expectations set by the Sears Holding Corp.
- Managing Budget
- Managing Assistant Tour Manager
- Managing all assets and collateral
- Responsible for coordination and communication with skate park managers
- Emceeing and conducting events including contests, giveaways, music, and environment
- Documentation and photography
- Set up/Tear down
- Reporting
Biz Dev Manager - Contracted Consultant

The Marketing Division

(Partnership; Marketing and Advertising industry)

September 2007 — January 2008 (5 months)

Worked on the following clients:

Royal Elastics

INSTrumental

Hip Hop Leaders

Agenda Trade Show
VP, Business Development - Contracted Consultant

Imagine Marketing Agency

(Privately Held; Marketing and Advertising industry)

June 2007 — August 2007 (3 months)

• Developing and acquiring new business ventures with brands that wish to effectively reach the youth through the action sports culture and lifestyle.
• Strengthening, cultivating, and managing client relationships.
Partnership/Alliance Consultant

Universal Music Group

(Public Company; Music industry)

May 2007 — July 2007 (3 months)

Creating partnerships between the Label and Brands that wish to align themselves with Artists whose albums are soon to be released.
Strategic Marketing Coordinator

Tilly's

(Privately Held; 5001-10,000 employees; Retail industry)

July 2006 — October 2006 (4 months)

Responsible for conceptualizing, developing, and coordinating strategic marketing programs and relationships.

• Created marketing relationships with vendors, entertainment, music, electronic, media, and automotive companies and developed strategic marketing and promotional programs to increase brand awareness, direct sales, brand image, and company’s database (such as Toyota, Quiksilver, Element Skateboards, MGM, Warner Bros., Paramount, 20th Century Fox, Sony Pictures, Sony BMG, Universal Music Group, MTV, Primedia, Intrawest, Aspen/Snowmass, etc.)
Brand Ambassador

Zygo Vodka

(Food & Beverages industry)

January 2005 — October 2006 (1 year 10 months)

Responsible for the promotion, brand identity, and sales of Zygo Vodka in the state of Michigan.
Tour Manager

CPC/Coca-Cola

(Marketing and Advertising industry)

March 2005 — December 2005 (10 months)

Coca-Cola/NASCAR Simulator Tour
• Coordinated along with Coca-Cola regional manager over 50 activations.
• Managed secondary activation personnel.
• Successfully completed all activations to present.
Midwest Sales Associate

Rossignol Snowboards

(Public Company; Sports industry)

2000 — 2005 (5 years )

As a manufacturer’s sales associate:
• Co-managed the Rossignol Snowboard’s Midwest accounts that lead to record sales, resulting in the Midwest becoming #1 territory in sales, leading all other US territories for five consecutive years.
• Responsible for representing, promoting, and strengthening Brand Name & Image in the Midwest territory.
• Coordinated over 50 clinics, demos, and shop/resort visits each year, for five years.
• Participated, for four years, in regional (MRA) and national trade shows (SIA), promoting new products, providing technical expertise as well as negotiating with owners, managers, and buyers of retail stores and ski resorts.
Brand Ambassador & Acting Team Manager

Rossingol Snowboards

(Sports industry)

June 2001 — August 2002 (1 year 3 months)

• Managed all activities and relationships of Rossignol Snowboards at Mt. Hood and its surrounding snowboard community during the summers of 2001 &2002.
• Created organic/grassroots marketing programs and events to further connect with Campers, Pro/Am Riders, and Snowboard Community and leave a lasting impression.
• Acted as a team manager for the Rossignol Snowboard Pro/Am team, coordinating photo shoots, autograph sessions, as well as, operational manager for day-to-day activities.
Dept. Manager/Sales Person

TWC Surf & Sport

(Retail industry)

1996 — 2000 (4 years )

• Conceptualized, development, and managed the snowboard, skateboard, clothing and shoe departments.
• Responsible for defining the image of the department, its layout, merchandising and organization as well as defining its target audience.
• Leading sales person (1996-2000)
• Redefined Brand Name and Image for TWC Surf & Sport.
• Responsible for the management of sales staff, resulting in record sales of 250 boards in the first season and doubling the sales over the following three years, generated revenues over $250,000 in its fourth season.
• Managerial responsibilities included researching, evaluating, selecting, and ordering the store’s brand and product mix as well as merchandising and inventory management.
• Responsible for training employees, managers, and owners in selling techniques as well as understanding snowboard, skateboard, and shoe products’ technology.

Omer Saar’s Education

Wayne State University

Bachlors of Science in Marketing , Marketing

Additional Information

Omer Saar’s Websites:

Omer Saar’s Interests:

Good music, skateboarding, snowboarding, surfing, fashion, family, friends, networking, dreaming, traveling, growth, health, happiness, love, fun, investing, consulting, small business start-ups, real estate, PROGRESSION, PRODUCTION, AND FREEDOM.