
International Marcom Experience, Flexible & Innovative
Santa Fe, New Mexico Area

International Marcom Experience, Flexible & Innovative
Santa Fe, New Mexico Area
5 more...
Newton was partly my fault.
I handled the PR side of Apple's global Newton launch. We did a great job - and, soon afterwards, the product did too, but it was too late.
Before Newton I was UK public relations manager for Apple, where I also did several pan-European launch programs.
Since Apple I've done many marcom gigs in Silicon Valley, and helped to found a solar company, Helion Solar Labs, in New Mexico. We were going to be a competitor to companies like NanoSolar, but in the end, we weren't for reasons that I'll happily discuss in private! But I have an abiding interest in marketing the solar industry - it's fascinating.
I have worked in US and Europe as both employee and consultant, getting a VC-funded start-up a slot on CNN, executing a launch event for another company that helped get its next round of funding, and securing coverage in fickle fashion magazines for a laptop computer.
I have had global communications program responsibilities at – among others - Apple, State of New Mexico Economic Development and Blue Martini Software, with innovative consulting stints at Trimble, Oracle, Trust for Public Land and PayPal.
In between global & local marketing communications gigs I'm an active Santa Fe realtor, owner of <evolve real estate Santa Fe>, the most Web 2.0'd, socially networked, less-is-more, Twit-savvy, caffeinated, chocaholic, efficient real estate firm on my street. My feeling is that real estate has evolved, and professionals working in that business need to reinvent themselves too.
I build on my economic development background and continuing contacts, to assist with incentive and financing options when companies are considering expansion/relocation into New Mexico.
International communications, start-up public relations, direct marketing, website management, perseverance, fly-fishing (novice).
Business 1989 — 1991
Apple-sponsored Advanced management diploma
BBS, MA , economics, law , September 1975 — June 1979