
Creative Director at Kettle NYC
Greater New York City Area

Creative Director at Kettle NYC
Greater New York City Area
→ Online Strategy focusing on User Experience.
→ Specialized in Luxury Brands
→ Founded The Trendwatch and thetrendwatch.com, Editor-in-Chief and writer.
→ Information Architecture addict.
Digital Marketing
Online Design
Print Design
Luxury and Beauty products
Social Web
Information Architecture
Marketing Strategy
(Privately Held; Internet industry)
September 2009 — Present (3 months)
KETTLE: PIPING HOT DIGITAL SOLUTIONS
Digital Strategy & Product Design
Art Direction & Technical Development
Social Media Marketing
(Privately Held; Marketing and Advertising industry)
January 2008 — August 2009 (1 year 8 months)
→ Online Strategy focusing on User Experience.
→ Clients include:
- Kiehl's (new awesome e-commerce site coming out at the end of September 2008)
- Bic (first realization being the campaign launch for Bic's new brand, coosh, headsets, along with agence7seven)
- Biotherm (e-commerce in US + Canada)
- Club Med (2009 will be very interesting)
- Redken and L'Oréal Pro (same comment)
→ Founded The Trendwatch, a quarterly keynote about Marketing 2.0 with Damon Crepin-Burr. And thetrendwatch.com, Editor-in-Chief and writer.
→ Information Architecture addict.
(Privately Held; 201-500 employees; Marketing and Advertising industry)
April 2004 — January 2008 (3 years 10 months)
Advice mainly beauty and luxury brands on their web strategy.
Design for online and print.
Write about marketing and online trends in The Trendwatch and The Trendwatch Daily.
(Design industry)
2002 — 2004 (2 years )
(Marketing and Advertising industry)
1998 — 2001 (3 years )
Started Assistant AD for Damien Bellon (that i miss tons!)
Marketing 1996 — 1999
social web, social life not on the web, shows, luxury goods, bargains, photography.
Two 2009 Webby Award Nominations in the Mobile/Entertainment category + IT/Hardware & Software category
http://www.thetrendwatch.com/2009/04/14/omg-were-up-for-2-webby-awards/
12th Annual SXSW Web Awards: Nomination in the Mobile category
http://www.thetrendwatch.com/2009/02/10/pleasefixtheiphone-finalist-at-sxsw-web-awards/
WebAward 2005: Outstanding Achievement in Web Site Development for Biotherm-usa.com
Silver Nominee at the Art Directors Club, France, April 2004 for Guerilla-urbaine.com (Sida Info Service)