Olivier Lemaignen

Current

• Director, Retention Marketing at Kodak Gallery

Past

• Group Manager, Global Search Marketing at Intuit
• Group Manager, Online Acquisition (Small Business Division) at Intuit
• Senior Marketing Manager at Intuit, inc.

• Vice President, Marketing at United Marketing Group
• Account Supervisor at CM Partners
• Senior Marketing Manager at The Signature Group
• Senior Consultant at Draft Worldwide

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4 more...

Education

• University of Notre Dame - Mendoza College of Business
• EDHEC Business School
• Université Panthéon Sorbonne (Paris I)

• Lycee Pasteur

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1 more...

Recommended

33 people have recommended Olivier

Connections

500+ connections

Industry

Consumer Services

Olivier Lemaignen’s Summary

Olivier spent the last decade and a half expanding on his experience in the field of direct marketing -- from traditional direct mail, inserts, bangtails, outbound telemarketing and email, to online advertising, DRTV, radio, newspaper and magazine ads.

At Intuit, after managing QuickBooks' direct marketing acquisition team, he took on the leadership role for the products' Search Engine Marketing, affiliate and online advertising programs. Due to their success, Olivier and his team became in charge of the majority of Intuit's Small Business Division's Search and Display advertising activity. In addition, when the time came to build a centralized Global Search Marketing practice, Olivier was selected to fill that role and bring portions of search in-house.

Prior to Intuit, Olivier spent 10 years in various marketing roles. Most recently, he held the position of Vice President of Marketing for United Marketing Group, a direct marketer of affinity merchandise and membership-based services. Olivier started his direct marketing career with advertising agencies in Chicago, where he consulted with clients such as Sprint, NordicTrack and Progressive Insurance.

Olivier holds a MBA from the University of Notre Dame, a Master's Degree in Business Management from EDHEC Business School and a BA in International Economics from the Université de la Sorbonne. He is a frequent speaker at Search Marketing events (Search Engine Strategies, Searchnomics, Google B2B Tech Council, DMA, Search Insider Summit) and a member of SEMPO’s Board of Advisors.

Olivier Lemaignen’s Specialties:

Direct marketing, search engine marketing (SEM), paid search (PPC), search engine optimization (SEO), online advertising (display ads), direct response television (DRTV), newspaper ads, magazine ads, local marketing, acquisition, retention, loyalty marketing, credit card marketing (pre-screen & upsell/cross-sell), inserts, bangtails, inbound & outbound telemarketing, subscription, database marketing, agency management

Olivier Lemaignen’s Experience

• Director, Retention Marketing

  Kodak Gallery

  (Public Company; EK; Internet industry)

  August 2009 — Present (4 months)

• Group Manager, Global Search Marketing

  Intuit

  (Public Company; INTU; Computer Software industry)

  September 2006 — August 2009 (3 years )

• Group Manager, Online Acquisition (Small Business Division)

  Intuit

  (Public Company; INTU; Computer Software industry)

  August 2005 — August 2009 (4 years 1 month)

  Online acquisition for Small Business Division (QuickBooks software and services), including: SEM (Paid Search & SEO) / Online Advertising / Affiliate program / site merchandising / conversion optimization

• Senior Marketing Manager

  Intuit, inc.

  (Public Company; 5001-10,000 employees; INTU; Computer Software industry)

  June 2002 — August 2005 (3 years 3 months)

• Vice President, Marketing

  United Marketing Group

  (Privately Held; 201-500 employees; Consumer Services industry)

  April 1998 — May 2002 (4 years 2 months)

  AVP, Internet Marketing... January 2000 - December 2001
  Director, Marketing... April 1998 - December 1999

• Account Supervisor

  CM Partners

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  November 1997 — April 1998 (6 months)

• Senior Marketing Manager

  The Signature Group

  (Public Company; 5001-10,000 employees; GE; Marketing and Advertising industry)

  February 1996 — November 1997 (1 year 10 months)

  Marketing Manager... February 1996 - December 1996

• Senior Consultant

  Draft Worldwide

  (Public Company; 501-1000 employees; IPG; Marketing and Advertising industry)

  November 1993 — February 1996 (2 years 4 months)

Olivier Lemaignen’s Education

• University of Notre Dame - Mendoza College of Business

  MBA , Business , 1992 — 1993

• EDHEC Business School

  Graduate Degree , Business Management , 1991 — 1993

• Université Panthéon Sorbonne (Paris I)

  BA , International Economics , 1988 — 1991

• Lycee Pasteur

  Baccalaureat , Sciences (Math/Physics major) , 1984 — 1988

Additional Information

Olivier Lemaignen’s Groups:

SEMPO, DMA, Intuit, Search Engine Strategies, SES, Searchnomics

•    Notre Dame Alumni Network
•    Intuit Alumni Community
•    LinkedSEO
•    Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
•    Inbound Marketers - For Marketing Professionals
•    MediaPost's Search Insider Summit
•    Search Engine Strategies Conference & Expo
•    E-Commerce Network
•    Search Marketing Salon
•    Search Engine Land
•    InterPublicGroup - Belgian companies
•    Paris Sorbonne University
•    Search Engine Roundtable
•    Edhec Alumni Group
•    Search Marketing Group - IQ Workforce
•    PubCon
•    The Signature Network
•    DMAnc - The Direct Marketing Association of Northern California
•    Search Marketing Careers

Olivier Lemaignen’s Honors:

Intuit Outstanding Marketer Award 2008