Olivier Blanchard

Current

Principal at BrandBuilder Marketing

Past

Microsoft Team Lead, Software Group at SYNNEX
Marketing Project Director at F360
Marketing Product Manager at T&S Brass

Marketing Coordinator & Inside Sales at James C. White Company
Territory Manager at Home Cable, Inc.
2nd Lieutenant (O2) at Fusiliers Marins (French Navy Marines)

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Education

Furman University
International School of Brussels

Recommended

7 people have recommended Olivier

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Follow me on Twitter

Olivier Blanchard’s Summary

Olivier Blanchard’s Specialties:

Brand and identity development, market research, consumer and brand insights management, social media program management, product development, product management, community management, business development, marketing strategy, business development, public and media relations, reputation management, copywriting, art direction, graphic design, corporate and marketing communications management, directing marketing and advertising campaigns.

Olivier Blanchard’s Experience

Principal

BrandBuilder Marketing

(Marketing and Advertising industry)

September 2008 — Present (1 year 3 months)

BrandBuilder Marketing. is a dual-role company:

1. BrandBuilder Marketing is a Brand Strategy and Marketing Management firm

2. BrandBuilder Marketing also helps companies develop and integrate effective social media programs. We offer 4 distinct social media-specific services:
- Social Media training
- Social Media program design/build/integration
- Social Media program management
- Social Media measurement - including actual R.O.I. measurement.

Follow us at @thebrandbuilder on Twitter
Microsoft Team Lead, Software Group

SYNNEX

(Public Company; 1001-5000 employees; SNX; Computer Hardware industry)

September 2007 — September 2008 (1 year 1 month)

- Reported directly to VP Software.
- Managed Microsoft growth strategy for SYNNEX.
- Led all market research initiatives.
- Led the development of adoption strategies for key Microsoft solutions touching on virtualization, CRM, unified communications and SaaS.
- Worked intimately with SMB/non-managed community owners to create a rich, engagement-fostering community ecosystem for member partners (heavy focus on Microsoft solutions and synergies with critical line of business applications).
- Championed shift to strategic internal core competency model (for Product Managers, Business Development teams and Sales representatives) with an eye towards proactive field engagement.
- Published “Microsoft Sherpa,” a Microsoft-centric blog dedicated to helping SYNNEX better connect with its network of non-managed Microsoft partners.
- Point man for partner and vendor engagement at national and regional events.
- Helped bring Microsoft Gold Certified Partner status to SYNNEX in FY08.
Marketing Project Director

F360

(Marketing and Advertising industry)

March 2004 — September 2007 (3 years 7 months)

- Directed marketing, advertising, and brand development projects for F360.
- Responsible for all executive/corporate coaching in brand management, market research, product innovation, customer retention and market growth strategies with particular emphasis on creating strong customer/user communities.
- Responsible for strategic and creative direction for all Marketing and Communications projects – catalog design, website design, branding, advertising, public relations, new media, event management and promotion, trade shows, web marketing, corporate blogging, peer-to-peer marketing, customer relationship management, etc.
- Strong emphasis on project and campaign management.
Marketing Product Manager

T&S Brass

(Consumer Goods industry)

June 2002 — October 2005 (3 years 5 months)

- Managed Foodservice products division.
- Revamped T&S' line of Foodservice application products.
- Headed all market research, product ideation and design innovation.
- Introduced Easy Install design to cut installation and maintenance times in half.
- Created new ergonomic designs for user interfaces.
- Brought bold aesthetic design elements back to T&S product line.
- Incorporated user and consumer safety features like improved backflow prevention (to prevent water supply contamination) and anti-bacterial materials (to prevent dangerous bacteria from growing and circulating in commercial kitchens).
- Developed green spray valves (1/3 reduction in water and energy requirements, 40% increased rinsing efficiency, 1/3 less materials used in production, and almost 100% recylable.)
- Reduced production costs by 5-25% in most product redesigns.
Marketing Coordinator & Inside Sales

James C. White Company

(Mechanical or Industrial Engineering industry)

September 1997 — June 2002 (4 years 10 months)

- Reported directly to Marketing Director.
- Responsible for all projects involving the paper manufacturing and power generation industries, from developing project-specific sales packages to creating promotional and technical literature and developing lasting relationships with customers.
- Coordinated all of JCW Co.’s marketing efforts in those industries both in North America and overseas, including Public Relations, brand building, and project management.
- Briefed department heads on the status and potential effect on manufacturing and sales of all upcoming projects.
- Responsible for all market research, maintaining customer and project database, and providing all departments with accurate information affecting production schedules.
- Point man for execution of company’s day-to-day customer engagement strategies.
Territory Manager

Home Cable, Inc.

(Broadcast Media industry)

September 1994 — September 1997 (3 years 1 month)

- Managed all market research, sales force training and marketing initiatives for assigned territories.
- Responsible for preparing and delivering information to Regional Sales Managers, including long-term sales forecasts, territory assessments, and strategic direction.
- Created a word-of-mouth network to establish a core base of customer evangelists throughout assigned territory. (Grassroots Public Relations.)
- Turned what was an average territory into one of HCC’s consistently highest grossing markets for almost three years.
2nd Lieutenant (O2)

Fusiliers Marins (French Navy Marines)

(Military industry)

September 1992 — January 1994 (1 year 5 months)

- "Chef d'Escouade" qualification.
- First Officer role within Fusiliers Company (CIFUSIL).
- Responsible for the training and operations of 102 Marines and twelve specialized K9 teams.
- Revamped intervention tactics for the France Sud Naval Station's special response teams.
- Tripled my company's reenlistment contracts in 1993.
- Awarded the National Defense Medal for exceptional service.

Olivier Blanchard’s Education

Furman University

BA , Political Science, with focus on International Relations and Trade , 1988 — 1992
International School of Brussels

International Baccalaureate , 1982 — 1988

Additional Information

Olivier Blanchard’s Websites:

Follow me on Twitter

Olivier Blanchard’s Interests:

Brand strategy, advertising, marketing communications, design, triathlon, cycling, scuba diving, adventure racing, photography, anthropology, international travel.

Olivier Blanchard’s Groups:

SmartBrief - Social Media Advisory Board
Linking The Upstate - Board Member
Social Media Club, Greenville - Board Member
Corante
Pulse (Greenville, SC Chamber of Commerce)
GSATC
Swamp Fox Community
Marketing 2.0
Innoventure
Upstate Triathlon Club
Hincapie Triathlon Team
WOMMA
Carolina Triathlon Inner Circle