Olivia McKinsey

Current

Interactive Media Consultant, at McKinsey Media
Contract Interactive Media Director at Media Solutions

Past

Media Analytics Supervisor at Moxie Interactive
Media Supervisor at Moxie Interactive
Sr. Media Planner at Moxie Interactive

Media Planner at Moxie Interactive
Interactive Media Planner/Buyer, SEO Analyst at Bennett Kuhn Varner, Inc.
Media Buying Assistant at Bennett, Khun, Varner

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3 more...

Education

University of Miami

Recommended

10 people have recommended Olivia

Connections

500+ connections

Industry

Marketing and Advertising

Olivia McKinsey’s Summary

Highly motivated marketing professional specializing in strategic thinking and practical application with over six years of advertising agency experience developing and leading online strategy. Complete understanding of the role of interactive marketing within product launches, messaging, direct response, and SEM advertising campaigns. Experienced in leading media strategy for Fortune 100 clients and budgets in excess of $50MM. Excellent communication skills, easily interacts with executives, clients, vendors and staff.

Olivia McKinsey’s Specialties:

Online: Interactive Strategy (Display, search and website), Branding campaigns, Direct Response Campaigns, email, SEM, Management (Campaign and Team)

Olivia McKinsey’s Experience

Interactive Media Consultant,

McKinsey Media

(Marketing and Advertising industry)

February 2008 — Present (1 year 6 months)

McKinsey Media has been established to answer the growing need of digital expertise in the Atlanta metropolitan area. We offer a wide variety of services from digital media strategy & planning to organizational development. Our approach is to focus on the goal and build an approach from there.

No matter what type of campaign – Direct Response, Branding/Awareness, or Product Launches - we offer the following services as standard media capabilities:

Audience Research & Profiling
Rich Media expertise
Web 2.0 strategy
Media Budget Recommendations & Breakout
Tracking/Trafficking Set-up Recommendations

In addition to our strategic planning capabilities, we also provide analytics services that focus on digital media, creative, and website traffic/conversion rates. We have designed our process to provide a holistic approach to the evaluation of digital media and its influence across different areas of concentration.
Contract Interactive Media Director

Media Solutions

(Marketing and Advertising industry)

2008 — Present (1 year)
Media Analytics Supervisor

Moxie Interactive

(Public Company; 51-200 employees; Online Media industry)

March 2007 — January 2008 (11 months)

• Assist in development of media analytics role within the media dept.
• Co-Lead the development of a proprietary media reporting system that encompasses media, creative and website analytics
• Consult international CEOs during tool development for cross media utilization and needs
• Train remote offices in New York, Chicago and LA on analytics, dashboards, and reporting best practices
Media Supervisor

Moxie Interactive

(Public Company; 51-200 employees; Marketing and Advertising industry)

March 2006 — March 2007 (1 year 1 month)

• Developed strategies consistent with brand standards for the largest advertiser in the US
• Translated offline brand strategies into effective online strategies to achieving increased campaign efficiencies
• Directed strategic tactics for branding and direct response campaigns that resulted in increased net media billings of more than 250% over three years
• Managed budgets in excess of $50MM annually through KPI reports and monthly budget reconciliations
• Acted as primary client media contact responsible for presenting campaign analytic performance, media strategy and plans, industry trends, competitive analysis, and campaign reporting and reviews
• Developed extensive knowledge of display advertising, SEM, emails, rich media including video, and 3rd party ad serving
• Managed a team of five planners and coordinators plus cross-agency communications focusing on Fortune 100 clients
Sr. Media Planner

Moxie Interactive

(Public Company; 51-200 employees; Marketing and Advertising industry)

December 2004 — March 2006 (1 year 4 months)

* Develop strategic media plans to achieve ROI goals
* Managed 2 team members (media planner & coordinator) to represent Fortune 100 clients
* Executed and reconciled monthly and quarterly media campaigns
* Present media plans and weekly analytical reporting directly to client
Media Planner

Moxie Interactive

(Public Company; 11-50 employees; Marketing and Advertising industry)

December 2003 — December 2004 (1 year 1 month)

* Develop strategic media plans to achieve ROI goals
* Executed and reconciled monthly and quarterly media campaigns
* Present media plans and weekly analytical reporting directly to client
Interactive Media Planner/Buyer, SEO Analyst

Bennett Kuhn Varner, Inc.

(Privately Held; 51-200 employees; Marketing and Advertising industry)

November 2002 — December 2003 (1 year 2 months)

• Responsible for the planning, negotiation, and implementation of ROI search campaigns
• Drove usability improvements for in-house ad server and assisted in creating billing model for premium agency service
• Reported on client website analytics and usability in relation to campaign performance
Media Buying Assistant

Bennett, Khun, Varner

(Privately Held; 51-200 employees; Marketing and Advertising industry)

April 2002 — November 2002 (8 months)

• Bought, optimized and reconciled DRTV for health supply corporation
• Processed CMR logs for DR Television and Radio campaign tracking

Olivia McKinsey’s Education

University of Miami

BM , Music Industry , 1993 — 1997

Activities and Societies:

Cane Records, WVUM, MEISA, Collegium Musicum, Women’s Chorale

Additional Information

Olivia McKinsey’s Groups:

STG, Adholes, mythoughtcoach.com, Facebook Friend, Digital Wednesdays

University of Miami, Music Business and Entertainment Industries Program Alumni and Associates
University of Miami (FL)
Online Advertising Professionals
Revedia Group - Internet Retailer, Interactive Media, Online Brand Marketing Professionals Only.
Atlanta Interactive Marketing Association
Web & Marketing Analytics Group - IQ Workforce
Friends & Family of BKV Advertising (Bennett Kuhn Varner)
Advertisers Network (www.twitter.com/mediamatchers)
Pay it forward
MEDIASOLUTIONS
Web Analytics Wednesday (WAW) - Atlanta