Oliver McIntyre

Current

• VP, Director of Client Services at Cowboy Advertising

Recommended

12 people have recommended Oliver

Connections

500+ connections

Industry

Internet

Websites

• My Blog
• My Company

Oliver McIntyre’s Summary

I partner with client and agency teams to define and educate on the emerging trends in the ever-changing media space, and develop web platforms and tools that help clients to transform brands and the relationships they have with their customers. As the web continues to deliver new ways to present and revitalize content so too must the SEO strategy. As a marketer, I focus on how to acknowledge, and creatively leverage these new technologies into an SEO program.

Oliver McIntyre’s Specialties:

* Differentiating creativity vs. digital content
* Market and user definition
* Brand, and product differentiation, positioning and strategy

* Planning and development of business model and ROI 

* Fee negotiation

* Fostering and developing senior level client relationships
* Building and developing new divisions and teams

Oliver McIntyre’s Experience

• VP, Director of Client Services

  Cowboy Advertising

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  March 2007 — Present (2 years 5 months)

  Combining my agency and consultancy background, I define and translate a client’s business-marketing objectives into quantifiable and actionable elements, and lead clients and agency teams responsible for the strategic, creative and development of web and mobile platforms and tools. I provide insights and understanding in the ever-changing media landscape, and outline consumption, attitudes and behaviors shifts. Assessing market dynamics and trends, I provide clients with overview and recommendations on potential impact vs. consumer, attitude and behavioral shifts.
  I evaluate and understand cross-dimensional advertising and branding opportunities, and develop marketing solutions that are creatively leveraged into an SEO program.
  Clients include: Disaboom.com, ING Direct, Monster, Adweek, Citi, Hair Club and Hudson

Additional Information

Oliver McIntyre’s Websites:

• My Blog
• My Company

Oliver McIntyre’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch