Oliver George

Current

• Digital Marketing Consultant at Ionata Web Solutions

Past

• Senior Marketing Manager at OpenX Limited
• Project Manager at Department of Health and Human Services
• Software Consultant at GetBusi

• Senior Developer at Future Medium, Inc.
• Instructor, Multimedia Design at Northern Group Training

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2 more...

Education

• University of Tasmania
• The Australian National University
• University of Tasmania

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Recommended

6 people have recommended Oliver

Connections

189 connections

Industry

Marketing and Advertising

Oliver George’s Summary

Energetic digital marketing specialist with a passion for social media and community building.

Product and community marketing experience in a successful fast paced start-up with an international audience.

Self starter who thrives in uncertain environments defining strategy and systems in order to deliver on business objectives.

Natural leader building on a background in project management and software development who has studied management at one of Australia’s leading universities.

Oliver George’s Specialties:

Product marketing
Online and email marketing
Social media and community building
International marketing
Project management
Online advertising industry
OpenX ad server

Oliver George’s Experience

• Digital Marketing Consultant

  Ionata Web Solutions

  (Marketing and Advertising industry)

  January 2009 — Present (11 months)

• Senior Marketing Manager

  OpenX Limited

  (Privately Held; Internet industry)

  2006 — January 2009 (3 years )

  Reporting to the Marketing Director.
  
  Product marketing
  • Delivered go-to-market strategy for businesses two core products.
  • Undertook customer segmentation study to establish our marketing strategy.
  • Enforced users needs and requests in product planning phase.
  
  Online marketing
  • Established online marketing channels for an international audience including: email, onsite, in-client, blog, social media and forum.
  • Executed online marketing campaigns to KPI and ROI targets.
  • Optimised customer journey to attract more users and reduce churn. Key tactics were analytics driven site optimisation, SEO improvements and establishing a welcome program.
  
  Social media and community building
  • Developed the community to build loyalty and contribute to marketing, product and support initiatives.
  • Established and managed the support team.
  • Act as the users’ voice within the company.

• Project Manager

  Department of Health and Human Services

  (Government Agency; 10,001 or more employees; Government Administration industry)

  2003 — 2006 (3 years )

  Reporting to the Manager of Communications and Marketing Services.
  
  Responsible for the agencies internet resources and supporting agency communications and marketing activities.
  
  • Delivered agency annual health recruitment campaign.
  • Undertook market research to develop customised marketing strategies for international recruitment campaigns in key areas of need.
  • Redevelopment of the agencies online presences including the agency and hospital websites and establishing an intranet.
  • Advised the agency on marketing and communications initiatives.
  • 1 direct report, $120,000 budget

• Software Consultant

  GetBusi

  (Information Technology and Services industry)

  2003 — 2003 (less than a year)

  - Scoped feature requirements for web access management application
  - Developed web based applications (LAMPS)
  - Developed distribution packages for Mac OSX and Redhat

• Senior Developer

  Future Medium, Inc.

  (Privately Held; 1-10 employees; Entertainment industry)

  2000 — 2002 (2 years )

  - Managed delivery of projects to our clients
  - Developed websites and web applications
  - Experience with Java, Python, PHP, Oracle and MySQL

• Instructor, Multimedia Design

  Northern Group Training

  (Information Technology and Services industry)

  2001 — 2001 (less than a year)

  Ran classes teaching multimedia design concepts, tools and techniques using Dreamweaver, Flash, Fireworks, Photoshop, Acrobat, Illustrator, iMovie and Blender3D.

Oliver George’s Education

• University of Tasmania

  Diploma , Business Administration , 2004 — 2005

  Marketing, Economics, Statistics and Financial Reporting and Analysis.

• The Australian National University

  Graduate Certificate , Management , 2002 — 2003

  Entrepreneurship and New Venture Planning, Corporate Strategy, Organisational Behaviour, Knowledge management

• University of Tasmania

  Bachelor of Engineering , Computer Systems Engineering , 1997 — 2000

  Major area of study included hardware and software design, communication systems and project management.

Oliver George’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch