
Brand Identity Designer and Information Architect
Houston, Texas Area

Brand Identity Designer and Information Architect
Houston, Texas Area
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Since arriving in the USA from China in December 2007, I have worked for a web application start-up based in Houston. I have extensive business experience and superior Internet expertise, closely related to innovative Internet start-ups.
Since 2001 I have gained over six years’ experience in fund-raising activities, including IPO, pre-IPO, and venture capital. From 1994 to the present, I acquired over ten years’ experience in corporate visual identity design, brand management consulting, and marketing communication activities.
From 2001 to 2007, I worked for several private investors who are active in investing in mainland China, Hong Kong, and the United States. Following first-round investments, I helped start-ups raise successive rounds of funds from venture capital firms and then raised funds from public markets through IPOs. An authorized representative of the start-ups, I was a principal channel of communication with professionals, including sponsors, financial advisors, local and overseas lawyers, auditors, and surveyors. I also assisted presidents of start-ups in strategic planning, brand management, and investor relations.
I have made significant contributions to nonprofit activities. In 2004 I established Swordi, my personal studio, which aims to provide professional marketing service to nonprofit projects. I have spent most of my spare time on Swordi, providing logo designs, strategy consulting on brand identity, and event organizing through online collaboration. I was also invited to speak at nonprofit conferences and events.
An active sharer in open contents, free culture, and creative commons, I enjoy sharing my experience, thoughts, and insights through writing and blogging. I was a columnist for Fuzhou Evening News.
I am a pioneer personal branding researcher in China. At a national corporate identity conference in 1996, I received a third-place award for a scholarly article about personal branding identity of entrepreneurs.
branding and identity, logo design, web information architecture, fund raising, slideshow design, social media consulting, venture capital, start up
personal branding, social change, education, free culture, open sources, logo design,social media, travel, reading, blogging
At 1996 Summit Seminar of Chinese Characteristic Corporate Identity, third place award for scholarly article on entrepreneurs' personal brand identity.