Luis Hernandez

Current

Vice President of Technology for Wunderman New York at Wunderman

Past

Vice President, Client Services at NearSource, Inc.
Senior Technology Strategist at Boldband
Chief Technologist and Product Manager at MindVisions, Inc.

Partner at The Marketing Loft
Director of Engineering at Reef SA
President and CEO at Third Street Interactive
Founder/President/CEO at NetAxis, Inc.
Manager of Product Development/Software at Storage Solutions, Inc.
Developer at EduSoft

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6 more...

Education

Southern Connecticut State University
City University of New York-Baruch College - Zicklin School of Business

Recommended

22 people have recommended Luis

Connections

382 connections

Industry

Internet

Websites

Luis Hernandez’s Summary

As both a senior technologist and business professional, Luis leverages his extensive experience in the architecture, development, deployment, and integration of enterprise information systems and software to meet a diverse set of challenges for a broad range of clients.

Over the last 15 years, Luis Hernandez has been instrumental, as entrepreneur and technologist, in the development of proven e-business initiatives and award-winning web sites for Fortune 500's, leading consumer brands, and ground-breaking start-ups. Luis has applied his extensive technical, creative, and application design experience to the Information Architecture, User Experience, Creative Design, and System Architecture for web sites ranging from the informational to the transactional.

Luis Hernandez’s Specialties:

Enterprise Application Architecture, E-Commerce, Content Management Systems, Product Management, Information Architecture, UI/UX Design, Agile Development, Object Oriented Design, SaaS Platform Architecture/Development, Social Networking Platform Architecture/Development, Web 2.0 & RIA Application Architecture/Development, SEO/SEM/SMM, Mobile, Brightcove, Gigya, Akamai CDN, LAMP, .NET, Managing Budgets & Vendors, Offshore/Near-shore Sourcing & Management

Luis Hernandez’s Experience

Vice President of Technology for Wunderman New York

Wunderman

(Public Company; WPPGY; Marketing and Advertising industry)

November 2008 — Present (9 months)

Architecture and management of interactive development initiatives for a broad range of top tier clients for several Y&R Brands agencies. Key clients include Land Rover USA, Microsoft and Citibank.
Vice President, Client Services

NearSource, Inc.

(Internet industry)

September 2004 — November 2008 (4 years 3 months)

Head of client consulting services at interactive development firm focused on providing near shore development services (in Latin America) for traditional/interactive agencies and end clients. Past clients include Intrawest, The Jack Parker Corporation, Philips, Starwood, TARGUSinfo and Vivendi Universal.

In addition to leading solution architecture and consulting initiatives, also supported the acquisition and training of resources across Latin American and South Asia.
Senior Technology Strategist

Boldband

(Privately Held; 1-10 employees; Internet industry)

January 2006 — June 2007 (1 year 6 months)

Luis provided strategic consulting and implementation services for Boldband, its clients, and partners.

Boldband specializes in creating interactive digital media designed to excite and entertain.
Chief Technologist and Product Manager

MindVisions, Inc.

(Leisure, Travel & Tourism industry)

September 2003 — September 2004 (1 year 1 month)

MindVisions, Inc., a developer of software and solutions for real estate and hospitality industry based in Destin, Florida. At MindVisions, Luis transitioned the company from general interactive agency and consultancy to concentrate the firm’s efforts on specific technology products and services serving the real estate and hospitality sector, resulting in Veristay, a SaaS platform for vacation rental and hotel properties management still in active use by some of the largest real estate firms and most exclusive resort vacation properties in the country to handle real-time rate and reservation information and transactions.Orchestrated acquisition by NearSource, Inc. in 2004.
Partner

The Marketing Loft

(Partnership; 1-10 employees; Marketing and Advertising industry)

June 2002 — September 2003 (1 year 4 months)

Luis was a partner at The Marketing Loft, a boutique strategic agency serving the interactive marketing needs of a diverse client range from offices in Boca Raton, Florida and Stamford, Connecticut. There, he developed tmlRELMS, a real estate web site solution for real estate agents and brokers.
Director of Engineering

Reef SA

(Privately Held; 201-500 employees; Computer Software industry)

September 2000 — December 2001 (1 year 4 months)

From late 2000 to early 2002, Luis was Director of Engineering for Reef, voted the most influential technology company in Europe by Time Magazine Europe in 2001. Luis managed software product engineering projects for enterprise platforms, and was instrumental in building and managing a team of over 120 developers in five countries. While at Reef, Luis oversaw the first on-time delivery of three successive incremental product releases, and coordinated the training of over 80 engineers and marketing personnel in a common software architecture and methodology to facilitate distributed development, release planning, and requirements definitions.
President and CEO

Third Street Interactive

(Privately Held; 51-200 employees; Internet industry)

September 1996 — October 2000 (4 years 2 months)

Third Street was a ground-breaking e-business consultancy that was a true pioneer in the Web space, developing e-commerce applications starting in 1994, and produced award-winning interactive communications and Web-enabled software for an impressive roster of companies, including AT&T, GE, Unilever Bestfoods, and Reuters America. The firm was also responsible for establishing the initial ground-breaking web sites for firms and brands such as Symbol Technologies. Ocean Spray Cranberries, Bass Ale, and Timex,

Third Street Interactive was acquired in January of 2000 by UCI Web Group, creating an interactive agency ranked in the top 20 nationwide in terms of revenue, and was rated a Top 100 Interactive Agency in the U.S.
Founder/President/CEO

NetAxis, Inc.

(Privately Held; 51-200 employees; Internet industry)

June 1994 — January 2000 (5 years 8 months)

In 1994, Luis founded NetAxis, a regional Internet Service Provider in Fairfield County, Connecticut that was not only one of the first in the state, but was top-rated by local publications several years running.
Manager of Product Development/Software

Storage Solutions, Inc.

(Privately Held; 11-50 employees; Computer Hardware industry)

September 1992 — January 1994 (1 year 5 months)

Luis was Manager of Product Development/Software for Storage Solutions Inc., a manufacturer of high capacity, high performance mass storage subsystems., where he expanded platform support for the product.
Developer

EduSoft

(Privately Held; 1-10 employees; Computer Software industry)

January 1990 — September 1992 (2 years 9 months)

Luis began his software industry experience at EduSoft, a developer of software for corporate training and education on the Macintosh platform, which he joined after leaving Citicorp’s Institute for Global Finance, where he began his professional career.

Luis Hernandez’s Education

Southern Connecticut State University

1989 — 1992
City University of New York-Baruch College - Zicklin School of Business

Additional Information

Luis Hernandez’s Websites:

Luis Hernandez’s Interests:

new technology, writing, travel, photography, the arts

Luis Hernandez’s Groups:

Westchester Business Consulting Group, NYC Web Design Meetup, Web2NewYork, Entrepreneurs Roundtable, Ektron Local User Group, New York Tech Meetup, Business Networking for Digitial Professionals, El Club