Oleg Rogynskyy
Director Demand Generation at Lexalytics, Inc.
- Location
- Montreal, Canada Area
- Industry
- Computer Software
As a LinkedIn member, you'll join 150 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:
- See who you and Oleg Rogynskyy know in common
- Get introduced to Oleg Rogynskyy
- Contact Oleg Rogynskyy directly
Oleg Rogynskyy's Overview
- Current
-
- CEO & Founder at Salesalytics
- CEO & Founder at Semantria
- Director Demand Generation at Lexalytics, Inc.
- Past
-
- Business Development / Marketing Lead at Nstein Technologies
- Owner at No Comments, LLC
- Analyst at Tripoint Investments
- Marketing Campaign Manager at MCK Ukraine-Canada
- Education
-
- Boston University
- Recommendations
-
26 people have recommended Oleg
- Connections
-
500+ connections
- Websites
Oleg Rogynskyy's Summary
Experienced demand generation and sales professional, working with some of the most forward-thinking companies in the world across numerous verticals such as Advertising & PR, Hospitality, Transportation, Market Research, Banking & FiServ, Media & Entertainment, Manufacturing & CPG, eDiscovery & Legal, etc.
Advising multi-billion dollar companies on:
- Digital revenue growth
- Bottom line improvement and editorial process optimization
- Cross channel marketing and content strategies
- Content packaging, repurposing, syndication, aggregation, new product strategy
Specialties:
- Eloqua and marketing automation
- Sales process management and CRM (Salesforce.com)
- content management systems (Drupal, Vignette, Nstein, etc)
- content enabled vertical applications (CEVAs)
- text analytics, text mining, sentiment analysis, semantic technologies
- social media monitoring
- survey analysis
- customer service applications for text analytics
- online revenue generation
- emerging web technologies
- social networking monetization
- WEB2.0, and WEB3.0 (semantic web)
- digital asset management
- content normalization, optimization, and repurposing
- syndication and aggregation
- content packaging, licensing, DRM
- consultative selling
- demand & lead generation for B2B
- inside sales
- database / email marketing
- lead generation automation
- multi-directional content publishing strategies
- online ventures
- entrepreneurship
Specialties
Eloqua, marketing automation, salesforce.com, crm, LMS, text analytics, sentiment analysis, social media monitoring, demand generation, inside sales, cross-channel marketing, email campaigns, webinars, event leadgen, establishing client relationships, client nurturing, team lead, response tracking, web20 marketing strategy, content strategy
Oleg Rogynskyy's Certifications
-
Eloqua Master
- Eloqua Corporation
- October 2010
-
Google Adwords Professional
- Google, Inc.
- November 2010
-
Salesforce.com Certified Administrator
- Salesforce.com
- November 2010
-
Microsoft MCP
- Microsoft Corporation
- August 2003
-
Eloqua Revenue Master
- Eloqua
- October 2011
Oleg Rogynskyy's Experience
CEO & Founder
Salesalytics
April 2011 – Present (11 months) Boston, MA
SaaS AppExchange application for Salesforce.com providing full text analytics integration with Lexalytics Salience Five engine.
The application is designed to provide better insight & business intelligence to customers in multiple verticals, using their own internal CRM data as BI source, and applying advanced text analytics, statistical analysis, and other methods to expose threats, market developments, competitive intelligence, etc to end-users.
Director Demand Generation
Lexalytics, Inc.
Privately Held; 11-50 employees; Computer Software industry
April 2010 – Present (1 year 11 months)
- Designed and deployed sales and marketing process within the company including lead generation, lead management, qualification, hand-offs, suspect-prospect-opportunity flow, opportunity management, and reporting throughout the process both for self feedback and for top management
- Deployed CRM (salesforce.com), LMS (Eloqua), CMS (Drupal) systems, supervised setup, integration, and configuration of all 3 systems to create seamless experience both for prospects and for sales/marketing team
- Completed full Eloqua certification (Eloqua Master), speaking engagements at Eloqua Customer Success Tour events
- Setup sophisticated automated marketing, follow-up, and inside-sales programs to ensure steady lead flow, near 90% conversion, and less than 1% lead abandonment
- Currently running all of the inside sales, demand generation, lead generation, lead qualification activities, Google Adwords & Microsoft Bing pay-per-click, SEO, optimization, A/B testing and other marketing activities while further developing sophisticated automation programs on Eloqua
Business Development / Marketing Lead
Nstein Technologies
Public Company; 201-500 employees; EIN.V; Computer Software industry
January 2008 – April 2010 (2 years 4 months)
Brought "Content is King" gospel to Fortune500 companies. Promoted content tagging and categorization automation as a way to improve content reuse, generate additional ROI/ROMI, automate operations, derive BI value, reduce customer service costs, and improve customer satisfaction.
Worked with the following technologies: CMS, XML-repository based DAM, text mining, Voice Of Customer (VOC), sentiment analysis, semantic BI tools, semantic search, etc.
Rolodex:
Media: CBS, NBC, Turner Broadcasting, Fox, Disney, A&E, Time Warner, Sony Pictures, Reader’s Digest, Business Week, BBC, Getty Images, Financial Times, Reed Business Information, News Corporation, Conde Nast, TIME Magazine, etc.
Energy: Chevron Texaco, Suncor, HESS, BP, ConocoPhillips, etc.
Automotive: Nissan Motors, Harley Davidson, etc.
Online: Thomson Reuters, TripAdvisor, Microsoft, Google, Yahoo, etc.
Finance & Insurance: Goldman Sachs, Morgan Stanley, BofA Merrill Lynch, Citi, Credit Suisse, Chubb, State Farm, Allstate, etc.
Owner
No Comments, LLC
September 2006 – December 2007 (1 year 4 months)
• Built a successful start-up company, raising substantial seed capital.
• Created a new luxury brand, gained recognition from major luxury market players (e.g. LVMH).
• Developed a print media vehicle, which targets difficult to reach market segments.
• Organized upscale, brand oriented signature events.
• Developed and organized a peer network of magazine readers.
• Gained experience in very broad area of start-up operations and international management.
• Recruited, hired, trained, and directed a team of 15+ professionals and subcontractors.
• Company is now self-sustainable, valued at over $1,000,000.
Marketing Campaign Manager
MCK Ukraine-Canada
May 2005 – August 2005 (4 months)
• Directed marketing campaign for one of the leaders of the construction industry in Ukraine.
• Conducted thorough marketing research, segmentation analysis, large-scale polls, focus group analysis, and competition research.
• Implemented research data in a successful marketing campaign, based on P2P and media marketing, increasing sales by 240%.
Oleg Rogynskyy's Projects
-
Semantria
Team Members: Oleg Rogynskyy
Oleg Rogynskyy's Skills & Expertise
- Product Management
- Demand Generation
- Email Marketing
- Global Business Development
- New Business Development
- Start-ups
- Start-up Environments
- Start-up Operations
- Marketing Automation
- Lead Scoring
- Progressive Profiling
- Split-Testing
- A/B testing
- Multivariate Testing
- Business Intelligence
- Voice of the Customer
- Social Media Monitoring
- Email Management
- Salesforce.com
- Eloqua
- Clickable.com
- Marketo
- Webinars
- Content Strategy
- Text Analytics
- Sentiment Analysis
- Cross-channel Marketing
- Lead Generation
- Web Analytics
- Digital Strategy
- Thought Leadership
- Digital Marketing
- Web 2.0
- Product Marketing
- Social Media Marketing
- Multi-channel Marketing
- SaaS
- Go-to-market Strategy
- Online Marketing
- Customer Acquisition
- SEM
- B2B Marketing
- PPC
- Content Management
- Digital Media
- Interactive Marketing
- Online Advertising
- Customer Engagement
- Competitive Analysis
- SEO
Oleg Rogynskyy's Languages
-
English
(Native or bilingual proficiency) -
Russian
(Native or bilingual proficiency) -
Ukrainian
(Native or bilingual proficiency) -
French
(Elementary proficiency) -
German
(Elementary proficiency)
Oleg Rogynskyy's Education
Boston University
Business Administration, Political Science, International Relations, Economics
Cum Laude
Dean’s List
Activities and Societies: Amnesty International
Oleg Rogynskyy's Additional Information
- Websites:
- Interests:
-
management, human resources, print media, advertising, travel, Ukraine, alcohol brands, fashion, clothes, Milan, Moscow
- Honors and Awards:
-
Champion of the state constitutional debate competition, Fall 2001 – Spring 2003
Contact Oleg for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
View Oleg Rogynskyy’s full profile to...
- See who you and Oleg Rogynskyy know in common
- Get introduced to Oleg Rogynskyy
- Contact Oleg Rogynskyy directly
