
International Project Director ► Strategy ► Implementation ► Performance - o.grave@yahoo.co.uk
London, United Kingdom

International Project Director ► Strategy ► Implementation ► Performance - o.grave@yahoo.co.uk
London, United Kingdom
EXPANSION – global acquisition of gaming projects, start-up of lottery / betting operations in Africa, Asia and South America (Global Lottery Operator)
DEVELOPMENT – implementation of marketing / sales concept for new product lines – successful preparation of trading / channel partners in America, Asia and Europe (Binca Group 2006/7)
START-UP – definition of European marketing and sales concept for introduction of new consumer products – successful product launch with leading European retail / grocery chains and channel / wholesale partners (Phillips Foods 2004/6)
SET-UP – preparation of business plan and product development – design of sales concept and acquisition of key accounts – successful installation of technical and administrative infrastructure (Phone 24, 2003/4)
IMPROVEMENT – reform of sales and product management – successful implementation across various European market territories (Vectone 2002/3)
INNOVATION – development of new product category in line with progressive brand and trade marketing / sales concept – successful launch with leading national retail / grocery chains (Shamrock 1998-2002)
CONTACT o.grave@yahoo.co.uk
PORTFOLIO: http://oliver-grave.blogspot.com"
Effective Commercial Manager – with International Business Relations (Europe, Asia, Africa, Americas) – specialized in Marketing and Sales, Brand and Business Development – expertise in: Leisure / Entertainment Products, Consumer Goods, CPG, FMCG, Retail and Wholesale / Channel Marketing, Export / Import Trade, Distribution / Supply Chain Management, IT and E-Commerce, particular Electronic Retail Solutions (Payment Systems, EVD, CRM), Telecommunication / VAS Value-Added-Services.
(Privately Held; Gambling & Casinos industry)
January 2008 — Present (1 year 11 months)
Industry: GAMING / LOTTERY & BETTING (B2B2C) - http://www.world-lotteries.org/cms/
Development of business partnerships and government relations for gaming licenses, in Africa, Asia and South America.
Set-up of sales / distribution networks - in emerging markets - for gaming products with individual vendors and retail / wholesale, grocery, banking, telecom, postal and utility operations (e.g. Metro Cash, ShopRite, Spar Supermarkets, Millicom / Tigo, MTN, Zain / Celtel Telecom).
Management of global brand marketing (4Ps), national media campaigns, public relations, promotion programs, on-line / off-line (direct) marketing, allocation and installation of Leisure / Gaming Centres, design and implementation of merchandising concepts.
Product Development in line with electronic retail system (incl. E-Commerce / VAS Value-Added-Service).
(Fishery industry)
July 2006 — December 2007 (1 year 6 months)
Industry: Food, Consumer Goods, FMCG (B2B2C), Organic, Natural, Seafood, Aquaculture - http://oliver-grave.blogspot.com/search/label/020%20-%20JOB%20-%20BINCA%20Goup
Developed sales / distribution network - in Europe, America and Asia - for organic & naturally farmed seafood products - targeting grocery, retail, wholesale and food service prospects.
Organisation of Direct Marketing and Trade Expositions - preparation and implementation of regional distribution partnerships incl. arrangement of joint business plan/s.
New Product Development for value added - organic and natural food specialties.
Introduction and sales of innovative food products, advanced (fully traceable) qualities (Carrefour, Cuisine Solutions, Metro, Picard …)
(Privately Held; 10,001 or more employees; Food Production industry)
June 2004 — January 2006 (1 year 8 months)
Industry: Fishery, Consumer Goods, FMCG (B2B2C), Wholesale, Import & Export, International Trade & Development, Procurement, Packaging & Containers, Logistic, Supply Chain, Distribution, Food, Chilled, Frozen, Food / Seafood - http://www.phillipsfoods.com
Developed (from scratch) European sales / distribution network for seafood products and ethnic food specialities in Austria, Benelux, France, Germany, Italy, Scandinavia, Spain and Switzerland. Managed European import logistic (incl. adaptation of U.S. food product formats to EU standards).
(Privately Held; 1-10 employees; Telecommunications industry)
March 2003 — February 2004 (1 year )
Industry: Telecommunication, FMCG (B2B2C), Prepaid, Voucher, Cards - http://oliver-grave.blogspot.com/search/label/040%20-%20JOB%20-%20PHONE%2024
Identified business opportunities for telecom services in different market channels (call shops, prepaid calling cards, carrier-to-carrier business). Developed and implemented business plan – installed technical equipment, in line with operational management of telecom services (procurement and administration of carrier services). Opened new business accounts with: call-shop-groups, calling-card-resellers and telecom-carriers.
(Privately Held; 51-200 employees; Consumer Goods industry)
May 2002 — February 2003 (10 months)
Industry: Telecommunication, FMCG (B2B2C), Prepaid, Voucher, Cards - http://www.vectone.com
Moderated business objectives between HQ in London, regional European Sales Offices and Key Accounts: increased turnover within the assigned territories by 25 % - from € 3 to € 4 million / month. Improved Sales performance of Standard Products and implemented customer requirement for customised Product Development - designed new product applications - advised credit / payment terms and managed efficient credit control.
(Consumer Goods industry)
September 1998 — March 2002 (3 years 7 months)
Industry: Consumer Goods, FMCG (B2B2C), Wholesale, Import & Export, International Trade & Development, Procurement, Packaging & Containers, Logistic, Supply Chain, Distribution, Food, Chilled, Fresh, Seafood - http://www.shamrock-lachs.de
Developed new Category of fresh / chilled, pre-packed (MAP), seafood products. Designed progressive Brand / Trade Marketing Concepts (in line with shop-in-shop / concessionary system - incl. logistic / distribution services). Managed acquisition of leading retail accounts (Edeka, Rewe, Wal-Mart). Increased turnover by 100 % and improved financial performance (operating margin, from 10 to 15 % - EBITA).
(Privately Held; Retail industry)
July 1997 — July 1998 (1 year 1 month)
Industry: Retail, Consumer Goods (B2C), Food, Delicatessen, Restaurants & Food Service - http://www.harrods.com
Joined “Harrods” to gain further experience about interaction of retail and foodservice concepts. Demonstrated excellent customer service, with sophisticated consumers of luxury merchandise, in the famous Food Halls.
(Retail industry)
May 1988 — January 1997 (8 years 9 months)
Industry: Retail, Consumer Goods (B2C / B2B), Wine & Spirits, Restaurants & Food Service, Procurement, Logistic, Supply Chain, Distribution - http://oliver-grave.blogspot.com/search/label/080%20-%20JOB%20-%20WEINGEWOELBE
Managed retail chain and foodservice operations, with 300 employees, catering up to 5,000 customers per day. Developed cross functional price system, between off trade (retail) and on trade (food service) units (transparent restaurant service fee on top of retail price). Reduced procurement costs through advanced payment terms (supplier credits) and turnover related buying conditions. Motivated and implemented innovative Direct Marketing and CRM concepts - maintained leading market position, among most recognised wine-merchants in the region and delivered excellent annual growth rates.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 1986 — April 1988 (1 year 9 months)
Industry: Marketing & Advertising, Management Consulting, Public Relations & Communications, Writing & Editing, Design - http://oliver-grave.blogspot.com/search/label/090%20-%20BERATUNGSSOZIET%C3%84T
Managed Market Research and Benchmarking Studies – developed Sales and Marketing Concepts (below-the-line) – organised Sport Sponsoring, Event Marketing, Promotions, Product Demonstrations, Expositions, Press Conferences – co-ordinated, produced and purchased: display and POS materials – printed information (newsletters, brochures, catalogues …) – supervised art work and technical execution of multimedia projects.
Diageo / UDV – http://www.diageo.de
Holiday Inn – http://www.ihgplc.com
LVMH / Veuve Clicquot – http://www.veuve-clicquot.com
Oetker Group – http://www.henkell-soehnlein.com – http://www.fuerst-von-metternich.com
Remy Cointreau – http://www.remy-cointreau.com
Seagram
(Public Relations and Communications industry)
May 1984 — July 1986 (2 years 3 months)
Industry: Public Relations & Communications, Management Consulting, Marketing & Advertising, Writing & Editing, Design, Publishing - http://oliver-grave.blogspot.com/search/label/100%20-%20KG%20PUBLIC%20RELATIONS
Executed Copywriting of Information Materials: Press Publications; In-House / Customer Magazines. Organised PR events – Produced (and purchased) design for radio / television commercials and print.
National Lottery – http://www.westlotto.de – http://www.gluecksspirale.de
Westspiel – Casino Group – http://www.westspiel.de
(Public Company; 201-500 employees; Marketing and Advertising industry)
January 1984 — April 1984 (4 months)
Industry: Marketing & Advertising, Management Consulting, Market Research - http://www.carat.com
Trained strategic planning of national / international (communication) media concepts – pre-selection and calculation of contact-quality, contact-volume and contact-price – analysis of efficient media mix (print / radio / TV).
BMW – http://www.bmw.com
Deutsche Post – http://www.deutschepost.de/dpag?xmlFile=828&lang=de_EN
Deutsche Bahn – http://www.db.de
Remy Cointreau – http://www.remy-cointreau.com
Time Life – http://www.timelife-europe.com
(Privately Held; 11-50 employees; Market Research industry)
April 1982 — December 1983 (1 year 9 months)
Industry: Market Research, Management Consulting - http://www.jwt.com - http://www.wpp.com - http://www.millwardbrown.com
Arranged and executed interviews (explorations) with opinion leaders (Industrialists, Management Executives, Medical Doctors …) and consumers - to obtain customer / consumer insight - for leading automotive, FMCG and pharmaceutical companies.
Ford – http://www.ford.com
Fresenius Medical Care – http://www.fmc-ag.com
Mars / Master Foods – http://www.masterfoods.com
Spiegel Magazine – http://www.spiegel.de/international/
Certificate , German, English, French, Mathematics, Physics, Chemistry, Geography, Biology, Arts, Music, History, , 1979 — 1982
Certificate , German, English, French, Mathematics, Physics, Chemistry, Geography, Biology, Arts, Music, History, , 1976 — 1979
http://www.internat-lucius.de
Certificate , German, English, Mathematics, Physics, Chemistry, Geography, Biology, Arts, Music, History, Social S , 1974 — 1976
Certificate , German, Mathematics, Arts, Music, Physical Education, Divinity, Local History , 1970 — 1974
**** BUSINESS, Start up, /, Market Entry Strategies, Marketing, Product, (Life Cycle), Management, Branding, Consumer Marketing, Trade Marketing, Event Marketing, Channel Marketing, Direct Marketing, CRM, Business Development, Export, /, International Sales, Leisure, Entertainment, Gaming, Lottery, Betting, FMCG, - Consumer Goods, Category, /, Supply Chain Management, Sourcing, Buying, perishable, Logistic, Distribution, Aquaculture, Seafood, Agriculture, Food, Processing, Manufacturing, Grocery, Retail, Ambient, Fresh, Chilled, Frozen Food, Wine, Nutrition, Ingredients, Culinary, Flavours, Luxury, Gourmet Food, Chef's, Restaurants, Food Service, Scientific Cooking, Delicatessen, Organic Food, Natural Food,**** PRIVATE INTERESTS, Restaurants, FILM, Independent Movies, MUSIC, Jazz, Classic, SPORT, Skiing, Kitesurfing, LOCATIONS, Andalusia, Athens, Brittany, Gerona, Frankfurt, Lech, Madrid, New York, Paris, Peleponnes, Philippines, Sardinia, Sicily .. WeBlog: http://olivers.wordpress.com
"I support "FRIEND OF THE SEA" http://www.friendofthesea.org – an environmental agency which offers certification / promotion concepts for sustainable fisheries and natural aquaculture" ***** WEB GROUPS:, ExecuNet, 280 Group, Product Marketing, / Product Management, http://www.280group.com, Forbes Life, Trade Marketing, Sustainable Management, /, CR, Corporate Responsibility, Organic Trade, ***** WEB LINKS:, LinkedIn, brainGuide, Blogspot, Business in Development, - Bidnetwork, Viadeo, Facebook, Ecademy, GLG, Gerson Lehrman Group, Jigsaw, Spoke, Fast Pitch, Ryze, Marzar, Oceanexpert, Zoominfo, Plaxo, Wordpress, XING,