Nuno Machado Lopes

Current

• Marketing e Comunicação Empresarial - 9.ª ed. at Universidade Lusíada
• Co-Founder & CEO at Silk Club
• Founder & CEO at IGMarketing

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Past

• Founder & CEO at Nupalinveste SA
• Founder & CEO at Out There Records
• Risk Advisory at HSBC Markets

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Education

• City University
• Middlesex University

Connections

500+ connections

Industry

Marketing and Advertising

Nuno Machado Lopes’s Summary

Created the first Agency & Consultancy in Portugal to develop and specialize in Social Media strategies, integrating Social Networks into the marketing mix.

Turning every marketing effort into a brand ambassador aggregator enabling companies to deal with all the new issues emerging daily from the impact of Social Media. Developed diverse concepts for BMW, Nissan, Renault, Herbal Essences, Mini, Philips, L’Óreal, Bacardi-Martini, Heineken, McDonalds, Apple.

Develop integrated marketing and business plans for luxurious products and more traditional services. Serve CEO functions that include all budgeting, negotiations of premium partners, development of the daily opportunities, recruitment and training to ensure a customer-centric culture based tightly around total customer satisfaction.

Member of the Network of Advisors
http://www.networkofadvisors.com

further development:

Web 2.0 Expo (Berlin / Nov 2007); Web 2.0 Summit (San Francisco / Oct 2007); Second Life (London / Sept 2007); Leadership & Innovation with Tom Peters (Lisboa / March 2007); New Communications Forum (Las Vegas / March 2007); Nightclub & Bar Exhibition (Las Vegas / March 2007); Word of Mouth Marketing Association & Research Symposium (Washington DC / December 2006); Youth Marketing (San Diego / December 2006); Nightclub & Bar Exhibition (Atlantic City / October 2006); Experiential Marketing Summit (Chicago / May 2006); Nightclub & Bar Exhibition (Las Vegas / March 2006); Demand Generation / Lead-producing, business-driving discipline (New York / October 2005); Experiential Marketing Summit (Chicago / April 2005); BrandSense (5 Senses) with Martin Lindstrom (Berlin / April 2005); Youth Marketing (New York / February 2005)

Nuno Machado Lopes’s Specialties:

Marketing (Traditional & non Traditional), Member Acquisition, Promotions, Financial planning & budgeting, Building Experiences (on-line & offline), Business Development, Partnership Development, New Market Identification, Training & Development, Streamlining & Profit maximization, Revenue growth, Sales & client nurturing, CEO functions

Speaking engagements: "Integrating the Marketing of the Physical Experience with the Marketing of the Virtual Experience"

Nuno Machado Lopes’s Experience

• Marketing e Comunicação Empresarial - 9.ª ed.

  Universidade Lusíada

  (Educational Institution; 501-1000 employees; Higher Education industry)

  November 2008 — Present (1 year 1 month)

  Social Media Module in the Marketing e Comunicação Empresarial - 9.ª ed. postgrad course at Universidade Lusiada

• Co-Founder & CEO

  Silk Club

  (Privately Held; 11-50 employees; Entertainment industry)

  March 2007 — Present (2 years 9 months)

  Blue Thing was set up to invest in high-end luxury projects such as the Silk Club which opened in March 2008. Silk will be the most luxurious Club in Portugal with the potential to hold premium events for premium brands. We have set the stage for excellence service and hope to provide you with a memorable experience.
  Photos at http://www.flickr.com/photos/igmarketing/sets/72157604968896269

• Founder & CEO

  IGMarketing

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  March 2003 — Present (6 years 9 months)

  Social Media & Social Networks - we help companies integrate a social network platform into their existent business model
  Speaking & Workshops in the US and Portugal:
  "Integrating the marketing of the physical experience with the marketing of the virtual experience"
  Turning every marketing effort into a brand ambassador aggregator
  Enabling companies to deal with all the new issues emerging daily from the impact of Social Media

• Founder & CEO

  Nupalinveste SA

  (Privately Held; 11-50 employees; Entertainment industry)

  March 1997 — July 2007 (10 years 5 months)

  Purchased a previously closed live venue and brought it to life - Dance Club and High Profile Venue showcasing Bryan Adams, No Doubt, Officially introduced Nelly Furtado to European Press, Radiohead kicked off their Ok Computer Tour with private rehearsals and the first 3 dates of the World Tour. Co produced other events such as Ministry of Sound & MTV Green Room Tour.
  
  SOLD

• Founder & CEO

  Out There Records

  (Privately Held; 1-10 employees; Music industry)

  January 2000 — March 2005 (5 years 3 months)

  Independente record label distributed and marketing with Universal Music. Released four artists whereby two of them reached top 5 most played artists with 2 of their 3 singles in 2003 and 2004.

• Risk Advisory

  HSBC Markets

  (Public Company; 10,001 or more employees; HSBA:LN; Capital Markets industry)

  July 1995 — March 1997 (1 year 9 months)

  Worked closely with Alex Pilato, founder of JP Morgan's risk advisory businesses, who pioneered the development of sophisticated modeling techniques to simulate the performance of hedging strategies within the context of financial portfolios and balance sheets. The team established a market reputation in risk management as a trusted advisor to central banks, sovereign debt agencies, ministries of finance, major corporations and financial institutions.

Nuno Machado Lopes’s Education

• City University

  BSC Management & Systems , Management & Systems , 1991 — 1995

• Middlesex University

  Hotel & Catering Management , Management, catering, hotel , 1988 — 1991

Additional Information

Nuno Machado Lopes’s Interests:

workshops, speaking, working along side dynamic brands that innovate and push the boundaries

Nuno Machado Lopes’s Groups:

Member of the Network of Advisors
http://www.networkofadvisors.com

APPM, Associação Portuguesa dos Profissionais de Marketing
[The Portuguese Marketing Association]

•    eOffice
•    Executive Suite
•    Worldwide Management Consultants (23,000+ members)
•    Global Worker
•    TopLinked.com (Open Networkers)
•    ASMALLWORLD.net
•    GroupLinked.com
•    The Star Tracker
•    City University London Alumni Network
•    MarketingProfs
•    Silk Club, Lisboa
•    Entrepreneurial Dream Team
•    CEO´S
•    Eventos Portugal
•    Empreendedorismo

Nuno Machado Lopes’s Honors:

8th Best World Viral Marketing Campaign – Kreedo Brand Democracy 2006 [MarketingSherpa]
4 Awards for the Bacardi Bat Beats Tour 2005 & recognized internationally for best practices

Online presentation of my speaking engagements in Las Vegas and Atlantic City:
http://www.ig-marketing.com/nml/Output/index.htm

Nuno Machado Lopes’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch