Natalie Spence

Current

• Web Site Analyst at Wider Funnel
• Web Analyst at WiderFunnel Marketing

Past

• Manager, Web Analytics & Search Marketing at Business Objects
• Manager, Web Analytics at Business Objects
• Editor at Business Objects

• volunteer at Society for Technical Communication
• Technical Writer at uwi.com
• Customer Service at Electric Zoo

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Education

• The University of British Columbia

Recommended

5 people have recommended Natalie

Connections

143 connections

Industry

Computer Software

Natalie Spence’s Summary

Professional Web Marketing Analyst with experience managing enterprise web analytics and tracking online marketing campaigns. Skilled in technical communication, data manipulation, report writing, website analysis, and campaign tracking. Proven ability to implement and manage industry-leading analytics solutions including Webtrends and Omniture. University degrees in psychology and computer science

Natalie Spence’s Specialties:

* Web Analytics using log file analysis and page-tagging solutions
* Webtrends and Omniture Site Catalyst Administration
* Combining web analytics data with other types of data for true business insight
* Search Marketing Pay-per-click Analytics
* Custom reporting using Crystal Reports and other SQL based applications

Natalie Spence’s Experience

• Web Site Analyst

  Wider Funnel

  (Marketing and Advertising industry)

  September 2008 — Present (1 year 6 months)

  Working on a contract basis to provide web site analytics for Wider Funnel clients including Epson Printers, Industrial Alliance Pacific Insurance and Robeez.

• Web Analyst

  WiderFunnel Marketing

  (Computer Software industry)

  2008 — Present (2 years )

• Manager, Web Analytics & Search Marketing

  Business Objects

  (Public Company; 1001-5000 employees; BOBJ; Computer Software industry)

  July 2007 — April 2008 (10 months)

• Manager, Web Analytics

  Business Objects

  (Public Company; 5001-10,000 employees; BOBJ; Computer Software industry)

  October 2001 — July 2007 (5 years 10 months)

• Editor

  Business Objects

  (Public Company; 1001-5000 employees; BOBJ; Computer Software industry)

  September 1999 — September 2001 (2 years 1 month)

  Worked with a team of authors to produce content and maintain corporate standards for Technical Support's knowledge base and white papers.

• volunteer

  Society for Technical Communication

  (Non-Profit; 10,001 or more employees; Non-Profit Organization Management industry)

  1999 — 2000 (1 year )

• Technical Writer

  uwi.com

  (Privately Held; 11-50 employees; Computer Software industry)

  April 1998 — September 1999 (1 year 6 months)

  Documented UWI.Com API Manuals in C and Java

• Customer Service

  Electric Zoo

  (Computer Software industry)

  1995 — 1996 (1 year )